Turner Broadcasting System
1 CNN Center,
Atlanta, 30303, GA,
United States
Atlanta, 30303, GA,
United States
1 404-827-1700
Media
Turner Broadcasting System Technographics
Turner Broadcasting System Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Turner Broadcasting System and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 Turner Broadcasting System employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Turner Broadcasting System has purchased the following applications: SAP Concur Expense for Expense Management in 2009, Amazon SageMaker for ML and Data Science Platforms in 2017, Microsoft Power BI for Analytics and BI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Turner Broadcasting System is running and its propensity to invest more and deepen its relationship with SAP , Amazon Web Services (AWS) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Turner Broadcasting System revenues, which have grown to $12.57 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Turner Broadcasting System intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Turner Broadcasting System Tech Stack and Enterprise Applications
Turner Broadcasting System ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2009 | 2009 |
In 2009, Turner Broadcasting System implemented SAP Concur Expense through a conversion project that moved an on premise Concur solution to Concur Travel & Expense Hosted. The engagement addressed Expense Management workflows across the company and was positioned to centralize corporate expense processing for the media organization.
The implementation of SAP Concur Expense and Concur Travel & Expense Hosted focused on core expense management capabilities, including automated expense report generation, electronic receipt capture and policy controls for travel and expense approvals. The deployment architecture centralized the application in a hosted environment, aligning expense capture at point of sale with backend expense report orchestration and approval routing.
A dedicated project lead coordinated the conversion, managing configuration of expense policies, user provisioning and data migration into the hosted Concur environment. Operational ownership landed with finance and travel operations, with the rollout structured to unify corporate expense workflows and to embed Concur Travel & Expense Hosted as the primary Expense Management platform for the organization.
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Turner Broadcasting System AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SageMaker | ML and Data Science Platforms | AI Development | n/a | 2017 | 2018 |
In 2017, Turner Broadcasting System implemented Amazon SageMaker as part of a cloud-first initiative on Amazon Web Services to advance machine learning across its global media operations. Amazon SageMaker, categorized as ML and Data Science Platforms, was adopted to operationalize model development and deliver more personalized viewer experiences across Turner’s properties.
The deployment focused on core ML capabilities commonly delivered by Amazon SageMaker, including model training and experimentation, model hosting for real-time inference, and pipeline orchestration to streamline repeatable workflows. The implementation centralized model versioning and automated tuning workflows to support iterative experimentation by data science teams.
Operationally the program ran on AWS infrastructure, aligning Amazon SageMaker with Turner’s broader cloud migration that moved thousands of virtual machines into AWS, and it consumed streaming and batch viewer telemetry and content metadata to feed model training and inference. The scope covered cross-functional usage by content personalization, audience analytics, and marketing teams, enabling ML models to be embedded in personalization and recommendation surfaces.
Governance emphasized a centralized ML platform and MLOps practices to standardize model deployment and monitoring, with new workflows that formalized collaboration between data scientists and engineering teams. The stated objective of using Amazon SageMaker was to leverage ML and Data Science Platforms capabilities on AWS to drive more personalized viewer experiences across Turner’s global footprint.
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Turner Broadcasting System Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, Turner Broadcasting System implemented Microsoft Power BI to advance enterprise Analytics and BI capabilities and to support the Data, Analytics, and Decision Science team. Microsoft Power BI was incorporated into the company Business Intelligence toolset alongside SSAS and Tableau to centralize interactive reporting and semantic model consumption across analytic teams.
The implementation emphasized semantic data modeling and authored analytics, with SSAS DAX measures used for business logic, Power BI used for interactive dashboards and reports, and PowerQuery M applied for in-report data shaping and transformation. Data Warehouse artifacts and data wrangling workflows were sustained through SSIS, Python, and R to prepare datasets consumed by Microsoft Power BI.
Operational integration included Azure and SQL Server administration managed by SysAdmin and DBA teams, SQL Server based data stores and an enterprise Data Warehouse feeding ETL outputs into the Power BI layer, and analytic workflows that interworked with Tableau for adjacent reporting needs. This architecture positioned Microsoft Power BI as the primary Analytics and BI visualization and reporting surface for Turner Broadcasting System analytics practitioners.
Governance and release responsibilities were retained within the Data, Analytics, and Decision Science organization, with SysAdmin and DBA teams owning Azure and SQL Server operations and the BI team governing SSAS model updates, DAX measure deployment, and Power BI content lifecycle. Development and operational workflows relied on SSIS pipelines and analytic scripts in Python and R to maintain data freshness and model consistency for business intelligence consumers.
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Turner Broadcasting System Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Turner Broadcasting System Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Turner Broadcasting System CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Turner Broadcasting System PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Turner Broadcasting System IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Turner Broadcasting System CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Turner Broadcasting System
| First Name | Last Name | Title | Function | Department | Phone | |
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Manager, Business Intelligence + Advanced Analytics | Manager | IT | |
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Senior Director, Analytics & BI | Director | IT | |
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Director Financial Analysis & Special Projects | Director | Finance | |
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Chief Technology Officer | CXO | IT | |
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SVP of Analytics, Decisions and Data Sciences | VP | IT | |
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Chief Financial Officer | CXO | Finance | |
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Global Director of Procurement Operations | Director | Procurement | |
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Corporate Travel Manager | Manager | Finance | |
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Director - Information Technology | Director | IT | |
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Manager -Travel Automation | Manager | IT | |
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Vice President Finance | VP | Finance | |
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Vice President Finance | VP | Finance | |
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Vice President Finance | VP | Finance | |
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Controller | Director | Finance | |
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Senior Manager Finance & Accounting | Manager | Finance | |
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Apps Being Evaluated by Turner Broadcasting System Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Turner Broadcasting System IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Turner Broadcasting System digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Turner Broadcasting System Technographics
Turner Broadcasting System is a Media organization based in United States,
with around 12000 employees and annual revenues of $12.57 billion.
Turner Broadcasting System operates a diverse technology stack with applications such as
SAP Concur Expense, Amazon SageMaker and Microsoft Power BI,
covering areas like Expense Management, ML and Data Science Platforms and Analytics and BI.
Turner Broadcasting System has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Amazon Web Services (AWS) and Microsoft.
Turner Broadcasting System recently adopted applications including
Cisco Webex Meetings in 2021, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) in 2021 and Dropbox Business in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Turner Broadcasting System’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Turner Broadcasting System’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Turner Broadcasting System technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.