Curitiba, 81350-000,
Brazil
uFrog Brasil Technographics
uFrog Brasil Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by uFrog Brasil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 105 uFrog Brasil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that uFrog Brasil has purchased the following applications: Tray Commerce for eCommerce in 2020, aftersale for Returns Management in 2021, Salesforce Marketing Cloud for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems uFrog Brasil is running and its propensity to invest more and deepen its relationship with Tray Commerce , SmartHint , aftersale or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing uFrog Brasil revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for uFrog Brasil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
uFrog Brasil Tech Stack and Enterprise Applications
uFrog Brasil eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tray Commerce | Legacy | Tray Commerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, uFrog Brasil implemented Tray Commerce on its public website to operate its online retail storefront. Tray Commerce is deployed as the company's eCommerce platform and handles the storefront, product catalog, shopping cart, and checkout workflows. The implementation aligns with standard eCommerce functional modules including catalog management, pricing and promotions, order management, and customer-facing content management.
The deployment follows a cloud-hosted commerce topology and centralizes merchandising, order processing, and customer service operations for uFrog Brasil's Brazil-facing online channels. Tray Commerce is connected via generic eCommerce connectors to payment gateways, shipping carriers, and back-office inventory systems to support fulfillment and reconciliation workflows. Governance was implemented through catalog publishing and role-based access for merchandising and operations teams to control product lifecycle and promotions.
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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uFrog Brasil SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| aftersale | Legacy | aftersale | Returns Management | SCM | n/a | 2021 | 2021 |
In 2021, uFrog Brasil implemented aftersale for Returns Management on their website https://www.ufrog.com.br/. The deployment embedded the aftersale customer facing returns portal into the storefront to enable online return requests and exchanges for e-commerce orders. This implementation targets the business function of post purchase customer service and reverse logistics.
Configuration centered on Returns Management modules common to the category, including returns authorization workflows, RMA issuance, label generation, status tracking, and refund or exchange routing. aftersale was configured with automated authorization rules and customer notifications to standardize request handling and agent handoffs.
The solution was integrated into the public website experience so customers can initiate returns from order history and receive return instructions from the same storefront interface. Operational coverage includes e-commerce customer service teams and warehouse returns processing within uFrog Brasil, aligning return intake with physical returns handling.
Governance was established through centralized administration of return policies and workflow rules within aftersale, enabling policy changes to be applied across the portal. Process changes focused on formalizing RMA approvals, agent workflows, and visibility into return status for customer service and operations.
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uFrog Brasil CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2019 | 2020 |
In 2019, uFrog Brasil implemented Salesforce Marketing Cloud as its Marketing Automation platform. The implementation targeted e-commerce and B2B marketing operations for the JJF Group brand in Curitiba, PR, with the Growth Marketing Manager acting as Salesforce Marketing Cloud Administrator and project coordinator for campaigns and promotional actions.
The deployment emphasized campaign orchestration, email marketing, segmentation, automation workflows, and analytics to support planning and strategy for performance ads and data analysis. Salesforce Marketing Cloud was configured to manage journey orchestration, campaign calendars, and KPI tracking integrated into the online sales process and promotional cadence.
Operational scope included e-commerce, B2B sales channels, brand awareness, social listening, community building, and cross-channel support across the JJF group. Governance centered on centralized administration by the Growth Marketing Manager with KPI management and direct reporting to company partners, aligning inbound marketing, paid media, and performance management with business decision making.
Rollout activities encompassed campaign planning, execution and measurement, development of the digital communication strategy, and support for the brand rebranding and organizational culture project. Administrative responsibilities combined platform administration and day to day campaign operations, ensuring marketing automation workflows and goal monitoring were sustained during the operational period.
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Marketing Automation | CRM |
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2020 | 2020 |
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uFrog Brasil IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at uFrog Brasil
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Apps Being Evaluated by uFrog Brasil Executives
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