Sofia, 1000,
Bulgaria
UniCredit Bulbank AD Technographics
UniCredit Bulbank AD Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by UniCredit Bulbank AD and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3555 UniCredit Bulbank AD employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that UniCredit Bulbank AD has purchased the following applications: Oracle Flexcube for Core Banking in 2019, Hotjar for Customer Experience in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems UniCredit Bulbank AD is running and its propensity to invest more and deepen its relationship with Oracle , Contentsquare , MediaMath or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing UniCredit Bulbank AD revenues, which have grown to $491.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for UniCredit Bulbank AD intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
UniCredit Bulbank AD Tech Stack and Enterprise Applications
UniCredit Bulbank AD ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Flexcube | Core Banking | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 UniCredit Bulbank AD implemented Oracle Flexcube as its Core Banking platform. The deployment centralized transaction processing and the core ledger, configuring account management, deposit processing, loan lifecycle management, and payments processing modules to support retail and corporate banking operations.
Oracle Flexcube was provisioned as the bank's primary Core Banking application and was managed by an Application Administrator Flexcube role responsible for configuration, parameterization, user access controls, release coordination, batch job scheduling, and operational monitoring. Integrations were implemented to interface the core with front office channels, payment interfaces, and back-office reconciliation processes, while governance emphasized change control, role based access management, and operational runbooks to support daily core banking operations.
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UniCredit Bulbank AD CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 UniCredit Bulbank AD deployed Hotjar on its public website. The deployment is classified under the Customer Experience category and is instrumented across the bank's customer facing web channels.
The implementation embeds the Hotjar client side script in site pages to capture behavioral analytics typical of Customer Experience tooling. Functional capabilities implemented include session recordings, heatmaps, form analytics, conversion funnels and on site feedback surveys, reflecting Hotjar's standard feature set. These modules support UX, product and digital teams in diagnosing navigation friction and form abandonment patterns.
Operational ownership sits with digital channels, UX and product management, with involvement from marketing and customer experience teams for survey and feedback programs. Governance for Hotjar data capture is managed through tag management and cookie consent controls to address web analytics privacy requirements. Hotjar is therefore positioned as a Customer Experience application for web behavior analysis and on site feedback at UniCredit Bulbank AD.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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UniCredit Bulbank AD IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, UniCredit Bulbank AD deployed Microsoft Azure Cloud Services to provide Application Hosting and Computing Services for its customer-facing website and digital channels. Microsoft Azure Cloud Services is used to host the bank's web presence, provision scalable compute and platform resources, and deliver public web traffic through a cloud-native hosting model.
Operational responsibility is concentrated in IT and web operations, covering cloud provisioning, configuration management, capacity planning, and routine platform maintenance. The architecture follows public cloud hosting patterns, with Microsoft Azure Cloud Services centralizing application hosting and compute for the corporate site and online customer touchpoints, and governance oriented around cloud operations and platform configuration control.
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IT Decision Makers and Key Stakeholders at UniCredit Bulbank AD
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Apps Being Evaluated by UniCredit Bulbank AD Executives
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