Unisport Group Technographics
Unisport Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Unisport Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Unisport Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Unisport Group has purchased the following applications: Microsoft 365 for Collaboration in 2015, ActiveCampaign for Marketing Automation in 2020, Clausion Financial Consolidation for Financial Consolidation and Close in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Unisport Group is running and its propensity to invest more and deepen its relationship with Microsoft , Netigate , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Unisport Group revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Unisport Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Unisport Group Tech Stack and Enterprise Applications
Unisport Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Unisport Group implemented Microsoft 365 as its Collaboration platform. The deployment established a cloud-first productivity and collaboration envelope to support corporate communication and to surface editorial workflows tied to the company website.
The Microsoft 365 implementation centered on core collaboration capabilities, including Exchange Online for email and calendaring, SharePoint Online for content services and document libraries, Microsoft Teams for real-time collaboration, OneDrive for personal file storage, and Office web and desktop applications for document creation and editing. Configuration work focused on tenant provisioning, license assignment, and standard security controls consistent with cloud collaboration deployments.
Microsoft 365 is used on Unisport Group's website to support content publishing and editorial approval workflows, aligning web content management with internal collaboration processes. Operational scope emphasized marketing and editorial functions responsible for site content, alongside corporate communications teams that manage email and team collaboration.
Governance centered on centralized tenant administration, role based access controls, and user provisioning to manage access across web and internal collaboration endpoints. Content publishing workflows and editorial approvals were formalized within the collaboration platform to coordinate web updates and internal review processes.
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Unisport Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | ActiveCampaign | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Unisport Group deployed ActiveCampaign on their website. Unisport Group uses ActiveCampaign as its Marketing Automation platform to support website-driven contact capture, automated email campaigns, and customer segmentation for e-commerce marketing.
The implementation centers on Marketing Automation capabilities including contact and behavioral tracking from website interactions, automation workflows for promotional and lifecycle messages, and segmentation rules to drive targeted campaigns. Operational ownership is within marketing and e-commerce teams, who manage campaign templates, automation triggers, and list management through ActiveCampaign. Governance emphasized web-level deployment and campaign lifecycle control, with marketing retaining workflow and segmentation governance.
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Marketing Automation, Customer Data Platform | CRM |
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2021 | 2021 |
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Unisport Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insightsoftware | Legacy | Clausion Financial Consolidation | Financial Consolidation and Close | EPM | n/a | 2018 | 2018 |
In 2018 Unisport Group implemented Clausion Financial Consolidation from Insightsoftware to address group consolidation challenges driven by acquisition-related structural change. The deployment targeted Financial Consolidation and Close capabilities to move away from fragile Excel-based group accounting and to centralize multi-currency consolidation workflows.
Clausion Financial Consolidation was configured to manage currency translation, intercompany eliminations, consolidated journal entries, chart of accounts mapping, and consolidation hierarchy management. The implementation included rule-based eliminations, period close orchestration, and audit trail and validation controls to support repeatable period-end processes.
The project standardized inbound trial balance and ledger extracts from multiple local accounting systems, normalizing subsidiary data and multi-currency balances for group consolidation. Operational ownership rested with group finance and consolidation teams, with local accounting teams supplying standardized feeds into Clausion Financial Consolidation for month-end and year-end closes.
Governance workstreams established consolidation hierarchies, mapping standards, close calendars, and approval workflows, alongside data quality checks to reduce manual reconciliation effort. As Group Financial Controller Taina Kujanpää noted, "Clausion was really the first thing that came to my mind when I started working at Unisport in 2017", reflecting the solution selection intent to stabilize and institutionalize group accounting processes.
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IT Decision Makers and Key Stakeholders at Unisport Group
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Apps Being Evaluated by Unisport Group Executives
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