Universal Robina
Tera Tower 8th Floor Bridgetowne East Rodriguez Jr. Avenue (C5 Road) Ugong Norte,
Quezon City, 1110,
Philippines
Quezon City, 1110,
Philippines
63 2 863 37631
Consumer Packaged Goods
Universal Robina Technographics
Universal Robina Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Universal Robina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13952 Universal Robina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Universal Robina has purchased the following applications: SAP S/4 HANA for ERP Financial in 2022, SAP HCM (HR) for Core HR in 2016, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Universal Robina is running and its propensity to invest more and deepen its relationship with SAP , Darwinbox , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Universal Robina revenues, which have grown to $2.72 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Universal Robina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Universal Robina Tech Stack and Enterprise Applications
Universal Robina ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2022 | 2023 |
In 2022, Universal Robina implemented SAP S/4 HANA as its ERP Financial platform, migrating from SAP ERP ECC 6.0. The deployment established SAP S/4 HANA as the primary system for finance and planning workflows across Universal Robina, a Philippines based consumer packaged goods company with headquarters activity in the National Capital Region.
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Universal Robina HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2016 | 2017 |
In 2016 Universal Robina implemented SAP HCM (HR) as its Core HR application for enterprise human capital management across the Philippines operations. The deployment targeted a 13,952 employee base and explicitly supported business unit HR needs including the URC Sugar and Renewals Business Unit URC-SURE and manufacturing plant workforces in Negros Island, Panay, Cagayan and Batangas provinces.
The SAP HCM (HR) implementation centered on Core HR functional modules typical of the category, including employee master data and organizational management, personnel administration, time and attendance capture, payroll ready configurations, compensation and benefits frameworks, and performance and talent management capabilities. Configuration work emphasized total rewards constructs, incentive plan administration and benefits package structures to align with manufacturing and agricultural labor models.
Operationally the project consolidated HR records and provided system-led workflows for compensation administration, collective bargaining agreement package support, and absence and productivity tracking at plant level. The implementation was positioned to support HR digitalization initiatives and to enable cross-functional HR processes such as rewards design, wellness program administration, and productivity incentive rollouts, while maintaining site-level time capture and employee relations documentation.
Governance and rollout responsibilities were structured around HR change management and stakeholder engagement, with the Total Rewards function leading reward strategy, communication and rollout tasks and working with Employee Relations on CBA package design and negotiation support. The program included process standardization for compensation, incentives and CBA-related approvals, and emphasized communication workflows and project management to drive adoption across factory and support function leadership.
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Learning and Development | HCM |
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2016 | 2017 |
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Payroll | HCM |
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2016 | 2017 |
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Performance and Goal Management | HCM |
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2016 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Succession and Leadership Planning | HCM |
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2016 | 2017 |
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Time and Attendance | HCM |
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2015 | 2016 |
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Universal Robina Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Universal Robina implemented Microsoft 365 to provide Collaboration capabilities across corporate functions and shared services. The use of Microsoft 365 is surfaced on the company website, indicating a provisioned cloud tenant and public-facing integration of collaboration services.
The deployment focused on core Microsoft 365 Collaboration modules, including enterprise email, team messaging, and document collaboration functionality such as Exchange Online, SharePoint, and Microsoft Teams for synchronous and asynchronous work. Tenant configuration included mailbox and document library configuration, team channel structure, and tenant-level policy and security settings to govern content access and collaboration workflows.
Operational coverage emphasized corporate communications, marketing, and shared services with centralized user and admin controls managed at the Microsoft 365 tenant level. The implementation positioned Microsoft 365 Collaboration as the platform for document sharing and cross-functional collaboration, and it is exposed on the public website to extend selected collaboration capabilities to external touchpoints.
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Universal Robina CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Universal Robina IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Universal Robina
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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IT Manager | Manager | IT | |
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IT Assistant Manager | Manager | IT | |
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Talent Acquisition and Employee Communications Manager | Manager | HR | |
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Human Resources Manager | Manager | HR | |
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Human Resources Manager | Manager | HR | |
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Chief Human Resources Officer and Agile Transformation Lead | CXO | HR | |
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Apps Being Evaluated by Universal Robina Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Universal Robina IT executives and key decision makers. This section highlights Universal Robina's latest recorded technology evaluations, including Coupa LLamasoft for Supply Chain Management on 2026-07-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Universal Robina digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-07-06 | Universal Robina | Evaluated | Coupa Software | Coupa LLamasoft | Supply Chain Management | SCM |
FAQ - APPS RUN THE WORLD Universal Robina Technographics
Universal Robina is a Consumer Packaged Goods organization based in Philippines,
with around 13952 employees and annual revenues of $2.72 billion.
Universal Robina operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP HCM (HR) and Microsoft 365,
covering areas like ERP Financial, Core HR and Collaboration.
Universal Robina has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Microsoft.
Universal Robina recently adopted applications including
SAP S/4 HANA in 2022, Darwinbox Recruitment in 2021 and comScore Activation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Universal Robina’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Universal Robina’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Universal Robina technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.