Universal Studios Hollywood
100 Universal City Plaza,
Universal City, 91608, CA,
United States
Universal City, 91608, CA,
United States
1 800-864-8377
Leisure and Hospitality
Universal Studios Hollywood Technographics
Universal Studios Hollywood Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Universal Studios Hollywood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Universal Studios Hollywood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Universal Studios Hollywood has purchased the following applications: PageUp ATS for Applicant Tracking System in 2019, SAP Customer Data Cloud (ex Gigya) for Customer Data Platform in 2012, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Universal Studios Hollywood is running and its propensity to invest more and deepen its relationship with PageUp , UKG , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Universal Studios Hollywood revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Universal Studios Hollywood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Universal Studios Hollywood Tech Stack and Enterprise Applications
Universal Studios Hollywood HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Universal Studios Hollywood implemented PageUp ATS as their Applicant Tracking System. The deployment surfaces PageUp ATS directly on the company careers site where job postings and online applications are hosted and collected through the public application form.
The PageUp ATS implementation centralizes typical Applicant Tracking System capabilities, including configurable job requisition workflows, online application forms, candidate profile management, screening and status workflows, and offer administration. The configuration leverages PageUp ATS workflow automation and a hosted careers portal integration to capture applicants and route candidates through standardized talent acquisition stages for both hourly and salaried hiring.
Operational scope covers Universal Studios Hollywood talent acquisition and HR operations, with hiring managers and recruiters using PageUp ATS for requisition approval, candidate review, and hiring workflow orchestration. Governance was structured around centralized candidate intake, role based access controls to applicant records, and standardized hiring workflows to align recruiter and hiring manager activity across the organization.
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Workforce Management | HCM |
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2015 | 2015 |
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Universal Studios Hollywood CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Customer Data Cloud (ex Gigya) | Customer Data Platform | CRM | n/a | 2012 | 2012 |
In 2012, Universal Studios Hollywood implemented SAP Customer Data Cloud (ex Gigya) on its public website. The deployment uses SAP Customer Data Cloud (ex Gigya) as a Customer Data Platform to centralize customer identity and profile data captured through web registration, social login, and consent capture flows.
Functional modules configured include customer identity and access management, registration as a service, profile unification, consent and preference management, and single sign on, producing consolidated visitor profiles accessible to site processes. The implementation is web embedded at the front end authentication and profile layer and exposes profile data via standard API access and export patterns for downstream marketing and CRM workflows. Operational coverage is limited to the Universal Studios Hollywood website and the configuration impacts marketing, e commerce guest experience, and customer service functions that consume unified profile data. Governance emphasizes point of capture consent capture and preference management along with profile hygiene and segmentation rules for controlled profile usage.
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Universal Studios Hollywood ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
In 2016 Universal Studios Hollywood implemented New Relic APM to instrument and monitor performance on its public website. New Relic APM is deployed to provide Application Performance Management coverage across the site, focusing on real user experience and server-side transaction visibility for the web application estate.
The implementation centers on agent-based instrumentation of application servers and browser-level monitoring, with transaction tracing and error analytics used to surface latency and failure points. Operational ownership resides with digital operations and web engineering teams, with the Application Performance Management deployment supporting incident response, root cause analysis, and continuous performance monitoring through centralized dashboards and alerting.
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Universal Studios Hollywood IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Universal Studios Hollywood CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Universal Studios Hollywood
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, HR Business Partner-Corp Functions | Director | HR | |
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VP Finance | VP | Finance | |
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Senior Director, FP&A | Director | Finance | |
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President/ Chief Operating Officer | CXO | Finance | |
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Payroll Manager | Manager | Finance | |
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Director, Human Resources | Director | HR | |
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Director of Shared Services | Director | Finance | |
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Apps Being Evaluated by Universal Studios Hollywood Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Universal Studios Hollywood IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Universal Studios Hollywood digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Universal Studios Hollywood Technographics
Universal Studios Hollywood is a Leisure and Hospitality organization based in United States,
with around 2500 employees and annual revenues of $150.0 million.
Universal Studios Hollywood operates a diverse technology stack with applications such as
PageUp ATS, SAP Customer Data Cloud (ex Gigya) and New Relic APM,
covering areas like Applicant Tracking System, Customer Data Platform and Application Performance Management.
Universal Studios Hollywood has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PageUp, SAP and New Relic.
Universal Studios Hollywood recently adopted applications including
PageUp ATS in 2019, Resonate Ignite Platform in 2019 and Akamai CDN in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Universal Studios Hollywood’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Universal Studios Hollywood’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Universal Studios Hollywood technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.