V-ZUG
V-ZUG Technographics
V-ZUG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by V-ZUG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2185 V-ZUG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that V-ZUG has purchased the following applications: Microsoft 365 for Collaboration in 2015, SAP Commerce Cloud (ex Hybris) for eCommerce in 2021, SAP Customer Data Cloud (ex Gigya) for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems V-ZUG is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Adform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing V-ZUG revenues, which have grown to $723.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for V-ZUG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
V-ZUG Tech Stack and Enterprise Applications
V-ZUG Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, V-ZUG implemented Microsoft 365 for Collaboration. The implementation is visible on V-ZUG's website where Microsoft 365 services are surfaced alongside corporate content, and Microsoft 365 serves as the primary collaboration platform for the company.
The Microsoft 365 environment at V-ZUG includes standard collaboration modules such as Exchange Online for email, SharePoint Online for content management and web content provisioning, Microsoft Teams for messaging and meetings, OneDrive for personal file sync, and Office desktop and web applications for authoring. Tenant configuration emphasizes centralized administration and identity management through Azure Active Directory, aligning user access with corporate accounts and enabling role based provisioning for teams and sites.
Operational coverage spans V-ZUG's corporate functions in Switzerland and supports collaboration across product management, marketing, and service teams for the company's approximately 2185 employees. Governance is applied at the tenant level through centralized policy controls, conditional access and information protection patterns typical of Microsoft 365 deployments, and site level administration for content published to both internal intranet and selected external pages on the public website.
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V-ZUG eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, V-ZUG implemented SAP Commerce Cloud (ex Hybris) as its primary web shop and B2B portal to consolidate digital sales and service channels, positioning SAP Commerce Cloud at the center of its eCommerce strategy. The project ran in parallel with a decision to adopt the SAP Customer Data Cloud for customer identity and access management, reflecting a dual-platform approach to commerce and CIAM for connected household appliances.
SAP Commerce Cloud was configured to support storefront and B2B portal workflows, customer-facing registration flows, and device onboarding touchpoints for connected appliances. The SAP Customer Data Cloud components, including SAP Customer Identity, SAP Customer Consent and SAP Customer Profile, were used to deliver single sign-on, social login options and centralized consent management so customers can manage consents and access a consolidated customer account across web shop, apps and event registrations.
Technical integration emphasized a seamless link to the SAP S/4HANA digital core and the HANA database, with master customer records and address data retained in S/4HANA while identity and access flows are handled by the CDC layer. Operational coverage spans sales, marketing and customer service, and channels now funnel through the CDC so a single identity provides access across the web shop, consultation bookings, cooking course registrations and V-ZUG apps. The implementation also incorporated configurable data residency and consent controls to meet Swiss, EU GDPR and China local storage requirements.
Governance and rollout followed a documented discovery and blueprint phase with cross-company working groups, including a Customer Experience working group of about 450 members and a Sales and Marketing working group of about 2,300 members to align process, migration and integration decisions. The project encountered authorization standard gaps in the CDC product and variable technical support experiences, prompting reliance on the implementation partner for detailed guidance and requests for product enhancements from SAP. Explicit outcomes reported include improved user-friendliness through a single login, consolidated consent storage, and a scalable platform foundation for new digital touchpoints.
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V-ZUG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Customer Data Cloud (ex Gigya) | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, V-ZUG implemented SAP Customer Data Cloud (ex Gigya) as a Customer Data Platform to provide customer identity and access management across its expanding digital touchpoints. The decision addressed the need for a scalable CIAM layer as device networking and cloud control increased the importance of IT security and data protection for the Swiss household appliance manufacturer.
The implementation used the SAP Customer Data Cloud suite components, including SAP Customer Identity, SAP Customer Consent, and SAP Customer Profile, to centralize authentication, consent capture, and profile stitching. The CDC was configured to provide single sign on across the web shop, B2B portal and consumer-facing apps, support social login flows, and to store and present consent records so customers can manage their consents and terms of use. V-ZUG explicitly kept customer master data such as addresses in S/4HANA, preserving the ERP as the authoritative customer data repository while using the CDC for identity and consent functions.
Integration points included the S/4HANA digital core and the HANA database, and a direct connection to SAP Commerce Cloud used for e-commerce and the B2B portal. The implementation was scoped to enable device-to-cloud scenarios where appliances delivered by retailers are connected to a V-ZUG account and accessed via the app, and to meet cross-jurisdictional data protection requirements including Swiss law, EU GDPR and China local storage rules. The China requirement was implemented using CDC capabilities to control local data residency as part of the rollout.
Project governance included cross-functional working groups, notably a Customer Experience working group and a Sales and Marketing working group, to define use cases and end-to-end process flows from lead capture to invoicing. A discovery and blueprint phase was used to define boundaries between identity and transactional master data and to document legal and regulatory requirements, and the team identified gaps in CDC support for some authorization standards which required adjustments and close cooperation with SAP and the implementation partner. The net effect was a consolidated identity layer that improved user convenience through a single login and centralized consent handling, and established a platform for additional digital touchpoints while highlighting the need for enhanced technical support and standards coverage from the vendor.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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V-ZUG ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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V-ZUG PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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V-ZUG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at V-ZUG
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by V-ZUG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from V-ZUG IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the V-ZUG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD V-ZUG Technographics
V-ZUG is a Manufacturing organization based in Switzerland,
with around 2185 employees and annual revenues of $723.0 million.
V-ZUG operates a diverse technology stack with applications such as
Microsoft 365, SAP Commerce Cloud (ex Hybris) and SAP Customer Data Cloud (ex Gigya),
covering areas like Collaboration, eCommerce and Customer Data Platform.
V-ZUG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and SAP.
V-ZUG recently adopted applications including
Adform in 2022, SAP Commerce Cloud (ex Hybris) in 2021 and SAP Customer Data Cloud (ex Gigya) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of V-ZUG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates V-ZUG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete V-ZUG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.