Varel Energy Solutions
22001 Northpark Dr Suite 100,
Kingwood, 77339, TX,
United States
Kingwood, 77339, TX,
United States
1 281-272-6000
Manufacturing
Varel Energy Solutions Technographics
Varel Energy Solutions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Varel Energy Solutions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Varel Energy Solutions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Varel Energy Solutions has purchased the following applications: Craft CMS for Web Content Management in 2020, Intuit Mailchimp for Marketing Automation in 2020, Benchmark ESG Reporting for Environmental, Social, and Governance (ESG) in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Varel Energy Solutions is running and its propensity to invest more and deepen its relationship with Pixel & Tonic , Intuit , Benchmark Digital Partners or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Varel Energy Solutions revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Varel Energy Solutions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Varel Energy Solutions Tech Stack and Enterprise Applications
Varel Energy Solutions Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Varel Energy Solutions implemented Craft CMS to manage its corporate website. The deployment positions Craft CMS as Varel Energy Solutions' Web Content Management platform for public facing content and product information.
The Craft CMS implementation focuses on structured content modeling, templating, and centralized asset management consistent with Web Content Management practices. Configurations emphasize entry types, channel aware templates, and editorial user roles to support ongoing content publishing and product documentation.
Operational scope covers the public website and supports marketing and communications teams responsible for product pages, news, and technical resources. The architecture is oriented toward server side content delivery for the corporate site, with content editing and publishing workflows managed within Craft CMS.
Governance centers on role based editorial controls and staged publishing workflows to standardize approvals and template usage across digital content owners. The implementation reflects a Web Content Management approach to centralize site administration under Craft CMS and enforce consistent content governance across contributors.
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Varel Energy Solutions CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Varel Energy Solutions implemented Intuit Mailchimp as its Marketing Automation solution, embedding the application on the corporate website to capture and manage subscriber activity. Intuit Mailchimp is used on the Varel website to support targeted email outreach and web-based lead capture for the marketing organization.
Configuration centers on email campaign management, audience and list management, and embedded website signup forms, with reusable templates, scheduling and campaign analytics configured for recurring communications. Automated customer journeys and segmentation logic are applied to organize contacts by interest and engagement, aligning with common Marketing Automation functional workflows.
Integration architecture is primarily web-facing, using Intuit Mailchimp form embeds and site-based tracking to synchronize subscriber records and engagement signals into Mailchimp lists in near real time. Operational ownership rests with the marketing team, which governs template standards, subscription workflows, consent capture on the site, and campaign scheduling across digital channels.
The deployment positions Intuit Mailchimp as the centralized Marketing Automation capability on Varel Energy Solutions' corporate site, focusing on email orchestration and site-driven list growth. This implementation ties web capture directly to campaign execution and audience segmentation for marketing and demand generation functions.
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Varel Energy Solutions EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benchmark Digital Partners | Legacy | Benchmark ESG Reporting | Environmental, Social, and Governance (ESG) | EPM | n/a | 2021 | 2021 |
In 2021, Varel Energy Solutions implemented Benchmark ESG Reporting from Benchmark Digital Partners in the Environmental, Social, and Governance (ESG) category. The deployment joined Benchmark's global subscriber group to operationalize incident management, investigation workflows, and associated action item tracking across the organization. Varel is a global manufacturer with more than 1,000 employees and manufacturing facilities in Matamoros Mexico, Aberdeen Scotland, Ibos France, Dammam Saudi Arabia, Kurgan Russia, and Houston Texas, plus sales offices worldwide.
Benchmark ESG Reporting was configured to emphasize incident management, investigation case management, and corrective action modules, with multi lingual data capture and user interfaces. The implementation incorporates Benchmark Translator to extend multi lingual interfaces, leveraging a Google Translate API for free text field translation by automatically determining the language and translating to the user selected language. These modules support standardized workflows for recording incidents, assigning investigations, and tracking closure of action items within the Environmental, Social, and Governance (ESG) application.
The rollout is positioned as a global subscriber deployment that enables centralized governance while supporting localized language experiences at site level. Business functions impacted include EHS, compliance, operations, and site leadership who will use Benchmark ESG Reporting to standardize incident capture, investigation procedures, and action tracking across Varel Energy Solutions sites. Integration with the Google Translate API is the named external integration provided by the source.
Governance and adoption efforts emphasize intuitive, user friendly interfaces at all organizational levels and a growing international footprint enabled by multi lingual capabilities. Benchmark ESG Reporting centralizes Environmental, Social, and Governance (ESG) incident and investigation processes across Varel Energy Solutions global manufacturing and sales network.
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Varel Energy Solutions IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Varel Energy Solutions CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Varel Energy Solutions
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Varel Energy Solutions Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Varel Energy Solutions IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Varel Energy Solutions digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Varel Energy Solutions Technographics
Varel Energy Solutions is a Manufacturing organization based in United States,
with around 1000 employees and annual revenues of $300.0 million.
Varel Energy Solutions operates a diverse technology stack with applications such as
Craft CMS, Intuit Mailchimp and Benchmark ESG Reporting,
covering areas like Web Content Management, Marketing Automation and Environmental, Social, and Governance (ESG).
Varel Energy Solutions has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Pixel & Tonic, Intuit and Benchmark Digital Partners.
Varel Energy Solutions recently adopted applications including
StackPath CDN in 2022, Benchmark ESG Reporting in 2021 and Craft CMS in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Varel Energy Solutions’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Varel Energy Solutions’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Varel Energy Solutions technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.