Viad Corp
7000 East 1st Avenue,
Scottsdale, 85251-4304, AZ,
United States
Scottsdale, 85251-4304, AZ,
United States
1 877-289-9463
Professional Services
Viad Corp Technographics
Viad Corp Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Viad Corp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1512 Viad Corp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Viad Corp has purchased the following applications: Oracle Analytics Cloud for Analytics and BI in 2018, Microsoft 365 for Collaboration in 2016, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Viad Corp is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Exclaimer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Viad Corp revenues, which have grown to $655.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Viad Corp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Viad Corp Tech Stack and Enterprise Applications
Viad Corp Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Analytics Cloud | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Viad Corp implemented Oracle Analytics Cloud for Analytics and BI to centralize finance reporting across its corporate finance organization. The Oracle Analytics Cloud deployment targeted consolidation and financial reporting use cases and was positioned to surface data from Hyperion Financial Management, Essbase, and BlackLine.
Configuration emphasized a governed semantic layer and data modeling to present HFM consolidations and Essbase cube structures as curated analytical datasets. Oracle Analytics Cloud was used to create interactive dashboards, formatted financial statements, ad hoc analysis views, and scheduled reporting for month end and management reporting cycles. Data preparation and data flow capabilities within Oracle Analytics Cloud handled staging and transformation of extracted HFM and Essbase data.
Integrations included direct connectors to Hyperion Financial Management and Essbase, and a data feed from BlackLine for account reconciliations and balance validation. Operational coverage centered on finance and accounting teams, providing consolidated reporting, variance analysis and reconciliation support across corporate finance functions.
Governance work focused on role based access controls, standardized dimension hierarchies and a single version of financial semantics to reduce report proliferation. The implementation used Oracle Analytics Cloud as the analytics layer with curated datasets and governed dashboards serving as the canonical source for finance business users.
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Viad Corp Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Viad Corp deployed Microsoft 365 as a Collaboration platform. Microsoft 365 is used on Viad Corp's website and functions as the central cloud productivity layer for corporate communications and document collaboration. The implementation consolidates email, document sharing and team collaboration into a single Microsoft 365 environment, providing a consistent collaboration surface for employees.
Typical Microsoft 365 functional modules were adopted, including Exchange Online for email, SharePoint Online for content management and Microsoft Teams for real time and asynchronous collaboration, aligning with Collaboration category capabilities. Configuration work emphasized identity and access controls, site content publishing workflows and centralized document governance to support corporate communications and marketing content operations. The deployment scope covers enterprise collaboration across Viad Corp's corporate organization and external website touchpoints.
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Viad Corp Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2017 | 2017 |
In 2017, Viad Corp deployed Exclaimer Cloud Signatures for Office 365 to centralize control of corporate email signatures and to reference signature assets on its public website. The deployment uses a cloud hosted signing service integrated with Microsoft Office 365 mail flow. This implementation aligns with Digital Signing use cases for consistent customer and partner communications.
Exclaimer Cloud Signatures for Office 365 configuration focused on centralized template management, conditional signature rules, and dynamic attribute population from the Office 365 directory, enabling personalized signature rendering. The implementation leverages server side signature application at mail routing time and centralized template orchestration to maintain consistent branding across outbound communications. These functional capabilities are core to the Digital Signing category and were applied through the application's administrative console.
Operational integration is explicitly with Office 365 for mailbox routing and directory lookups, with Exclaimer Cloud Signatures for Office 365 acting as the cloud signature layer. The presence of Exclaimer assets on Viad Corp's website indicates use of vendor hosted signature configuration or public references to signature resources. The solution supports cross team usage by communications and marketing stakeholders responsible for signature governance.
Governance was structured around centralized template control and role based administration to separate template design from directory attribute management, enabling marketing to manage branding while IT manages directory connectivity. Administration used the Exclaimer Cloud administrative console for template versioning and policy application.
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Viad Corp CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Viad Corp ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Viad Corp IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Viad Corp CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Viad Corp
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Viad Corp Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Viad Corp IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Viad Corp digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Viad Corp Technographics
Viad Corp is a Professional Services organization based in United States,
with around 1512 employees and annual revenues of $655.8 million.
Viad Corp operates a diverse technology stack with applications such as
Oracle Analytics Cloud, Microsoft 365 and Exclaimer Cloud Signatures for Office 365,
covering areas like Analytics and BI, Collaboration and Digital Signing.
Viad Corp has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Exclaimer.
Viad Corp recently adopted applications including
Q4 Inc Investor Relations Success Platform in 2021, Salesforce Marketing Cloud in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Viad Corp’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Viad Corp’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Viad Corp technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.