Victoria's Secret
4 Limited Parkway,
East Reynoldsburg, 43068, OH,
United States
East Reynoldsburg, 43068, OH,
United States
1 614-577-7000
Retail
Victoria's Secret Technographics
Victoria's Secret Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Victoria's Secret and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 Victoria's Secret employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Victoria's Secret has purchased the following applications: Oracle Cloud HCM Absence Management for Absence and Leave Management in 2019, Firework Video Commerce for eCommerce in 2000, Deck Commerce Inventory Management for Inventory Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Victoria's Secret is running and its propensity to invest more and deepen its relationship with Oracle , Avature , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Victoria's Secret revenues, which have grown to $6.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Victoria's Secret intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Victoria's Secret Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM Absence Management | Absence and Leave Management | HCM | n/a | 2019 | 2019 |
In 2019, Victoria's Secret implemented Oracle Cloud HCM Absence Management. The deployment targeted Absence and Leave Management capabilities within Oracle Cloud HCM to centralize time off, leave policy enforcement and absence tracking across the company.
Oracle Cloud HCM Absence Management was configured to support standard absence workflows including leave requests, approvals, accrual tracking and compliance controls, aligning directly with Core HR and payroll processes. Configuration emphasized workflow automation for approvals, system-driven time off balances and absence reason classification to reduce manual intervention and improve policy enforcement. The implementation work was managed by the internal HR technology team accountable for Oracle HCM, Taleo, Cornerstone and WalkMe.
Integrations were established between Oracle Cloud HCM Absence Management and adjacent HR systems explicitly supported by the HR technology team, including Oracle HCM core payroll interfacing and recruiting and onboarding platforms such as Taleo, plus talent and learning platforms including Cornerstone, with WalkMe used for end user guidance. Operational ownership covered enterprise HR functions for Victoria's Secret, supporting an employee population of roughly 30,000 and spanning Core HR, Recruiting, Onboarding, Payroll, Absence, Talent Management and Learning. The integration approach linked absence transactions into payroll and onboarding workflows to maintain data consistency across HR systems.
The Absence and Leave Management rollout formed part of a broader HR systems program that included an HR Systems Separation from Bath & Body Works, a multi-year, multi-million dollar initiative requiring detailed coordination across HR and IT. Governance centered on an accountable HR systems manager role and cross-functional planning to sequence absence configuration alongside payroll and onboarding cutovers. The separation program and related absence management deployment were delivered under budget with no major defects post go-live, reflecting formal rollout governance and post-implementation validation.
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Candidate Relationship Management | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2019 | 2019 |
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Digital Adoption | HCM |
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2019 | 2019 |
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Onboarding | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Task Management | HCM |
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2012 | 2012 |
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Workforce Management | HCM |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Firework | Legacy | Firework Video Commerce | eCommerce | eCommerce | n/a | 2000 | 2000 |
In 2000, Victoria's Secret deployed Firework Video Commerce on its website. The Firework Video Commerce implementation embeds a video commerce layer into the retailer's online storefront to enable shoppable video experiences across category pages, product detail pages, and site content hubs, and it is positioned as a component of the brand's eCommerce experience.
The deployment emphasizes content ingestion, taggable product overlays, and call to action linkages that route shoppers from video units into cart and checkout flows, supporting merchandising and marketing use cases. Integration work centered on front end embedding and CMS content orchestration, with operational ownership shared between digital merchandising, eCommerce product teams, and marketing operations. Governance and process changes focused on content production workflows, editorial scheduling, and asset tagging standards to ensure product metadata drives shoppable experiences with Firework Video Commerce.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deck Commerce | Legacy | Deck Commerce Inventory Management | Inventory Management | SCM | n/a | 2022 | 2022 |
In 2022, Victoria's Secret implemented Deck Commerce Inventory Management, an Inventory Management application, to power a B2B internal ordering platform for store managers. The deployment provides inventory visibility and distributed order management across multiple suppliers for 1,000+ stores in the United States, aligning application-level replenishment workflows with store operations.
The implementation of Deck Commerce Inventory Management centers on inventory visibility and distributed order management capabilities, including store-level replenishment workflows, order orchestration, and SKU-level visibility for internal ordering. Functional terminology used in the rollout emphasizes replenishment automation, order accuracy controls, and a centralized order dashboard to support store managers in placing and tracking internal orders.
Operational coverage is explicit to Victoria's Secret store managers and their fulfillment interactions with multiple suppliers, enabling distributed order routing and supplier-level inventory awareness. The implementation is described as a B2B internal ordering platform, and integrations are scoped around distributed order management across multiple suppliers rather than named systems.
Governance and process changes include centralizing internal ordering through the Deck Commerce Inventory Management application and standardizing store replenishment workflows to improve order accuracy and visibility. The stated outcome from the deployment is improved order accuracy and visibility for Victoria's Secret store operations, with the system serving as the primary inventory management tool for store-level ordering activity.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2001 | 2001 |
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Data Replication | PaaS |
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2022 | 2022 |
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Master Data Management | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Victoria's Secret
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Victoria's Secret Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Victoria's Secret IT executives and key decision makers. This section highlights Victoria's Secret's latest recorded technology evaluations, including Blue Yonder WMS Dispatcher (ex JDA WMS Dispatcher) for Warehouse Management on 2026-03-20, IBM Maximo for Enterprise Asset Management on 2026-03-10, and VMware Workspace ONE for Digital Workspace on 2026-02-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Victoria's Secret digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Victoria's Secret Technographics
Victoria's Secret is a Retail organization based in United States,
with around 30000 employees and annual revenues of $6.13 billion.
Victoria's Secret operates a diverse technology stack with applications such as
Oracle Cloud HCM Absence Management, Firework Video Commerce and Deck Commerce Inventory Management,
covering areas like Absence and Leave Management, eCommerce and Inventory Management.
Victoria's Secret has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Firework and Deck Commerce.
Victoria's Secret recently adopted applications including
Deck Commerce Inventory Management in 2022, Syniti Replicate in 2022 and Syniti Knowledge Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Victoria's Secret’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Victoria's Secret’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Victoria's Secret technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.