Vista Bank
5840 W Northwest Hwy,
Dallas, 75225, TX,
United States
Dallas, 75225, TX,
United States
1 214-416-8300
Banking and Financial Services
Vista Bank Technographics
Vista Bank Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vista Bank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 203 Vista Bank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vista Bank has purchased the following applications: FreeWheel Strata for Agency Management in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Xink for Digital Signage in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vista Bank is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Q2 Software , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vista Bank revenues, which have grown to $203.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vista Bank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vista Bank Tech Stack and Enterprise Applications
Vista Bank ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 Vista Bank implemented FreeWheel Strata, FreeWheel, A Comcast Company, to serve as its Agency Management platform for marketing and finance business functions. The deployment positioned FreeWheel Strata as the central Agency Management application supporting campaign planning, media order management, and invoice lifecycle processes. Operational coverage focused on the bank's marketing and finance teams responsible for media buying, billing reconciliation, and reporting workflows.
Configuration emphasized core Agency Management modules including campaign planning and scheduling, media inventory and allocation, rate card and order management, billing and invoice generation, and embedded reporting for spend and revenue reconciliation. Governance centered on standardized account and invoice workflows, role based access controls for marketing and finance users, and a regular reporting cadence to maintain audit trails and reconciled invoicing. The implementation narrative highlights module configuration and process standardization within FreeWheel Strata rather than named third party integrations.
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Digital Banking | ERP Services and Operations |
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2018 | 2019 |
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Vista Bank Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Vista Bank provisioned Cisco Webex Meetings on its public website to enable browser-based client meetings and remote advisor sessions. Vista Bank deployed Cisco Webex Meetings, an Audio Video and Web Conferencing application, as an external-facing meeting channel surfacing links and embedded join flows from the corporate site.
The implementation uses Cisco Webex Meetings standard capabilities including video and audio conferencing, screen sharing, meeting recording, host controls, and browser-based join experiences. The deployment follows a cloud-hosted Webex Meetings architecture with hosted meeting rooms and web client access, and configuration focuses on web embedding and participant access controls consistent with site-based conferencing.
Operational coverage centers on customer-facing engagement via the website and internal collaboration workflows, supporting client appointments and remote consultations across the bank's United States operations. Governance is expressed through hosted meeting roles, participant permissions, and IT-managed provisioning to enforce security and administrative oversight for web-convened sessions.
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Collaboration | Collaboration |
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2019 | 2019 |
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Vista Bank Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xink | Legacy | Xink | Digital Signage | Content Management | n/a | 2020 | 2020 |
In 2020, Vista Bank implemented Xink for Digital Signage on their website to manage customer-facing communication and marketing touchpoints. The deployment uses Xink to publish branded display content embedded across corporate site pages, aligning Vista Bank Xink Digital Signage with content scheduling, template control, and centralized asset management common to the category.
The implementation indicates a web-embedded architecture where Xink hosts and renders display content within site pages, minimizing the need for separate on-premise display infrastructure. Governance and operational ownership are centered on marketing and corporate communications, with centralized template approval and content publishing workflows consistent with Digital Signage practice, and no implementation partner is listed in the source.
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Web Content Management | Content Management |
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2020 | 2020 |
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Vista Bank CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Vista Bank TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2021 | 2021 |
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Vista Bank IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Vista Bank
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President Information Security | VP | IT | |
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Vice President, Electronic Payments Manager | VP | Finance | |
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Vice President IT | VP | IT | |
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VP - Controller | VP | Finance | |
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EVP and Chief Information Officer | CXO | Marketing | |
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Chief Transformation Officer and Head of Planning, Performance and Transformation | Director | Marketing | |
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Chief Investment Officer | Director | Marketing | |
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Director - Fund Administration | CXO | Operations | |
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Apps Being Evaluated by Vista Bank Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Vista Bank IT executives and key decision makers. This section highlights Vista Bank's latest recorded technology evaluations, including FIS Integrated Banking System (IBS) for Core Banking on 2026-01-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Vista Bank digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-28 | Vista Bank | Evaluated | FIS Global | FIS Integrated Banking System (IBS) | Core Banking | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Vista Bank Technographics
Vista Bank is a Banking and Financial Services organization based in United States,
with around 203 employees and annual revenues of $203.0 million.
Vista Bank operates a diverse technology stack with applications such as
FreeWheel Strata, Cisco Webex Meetings and Xink,
covering areas like Agency Management, Audio Video and Web Conferencing and Digital Signage.
Vista Bank has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Cisco Systems and Xink.
Vista Bank recently adopted applications including
Cloudflare CDN in 2022, Abrigo Sageworks ALLL in 2021 and Xink in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Vista Bank’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Vista Bank’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Vista Bank technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.