Stoke-On-Trent, ST6 2DQ,
United Kingdom
W. Moorcroft Technographics
W. Moorcroft Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by W. Moorcroft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 88 W. Moorcroft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that W. Moorcroft has purchased the following applications: Microsoft 365 for Collaboration in 2020, OpenCart for Shopping Cart Management in 2017, Intuit Mailchimp for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems W. Moorcroft is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , OpenCart or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing W. Moorcroft revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for W. Moorcroft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
W. Moorcroft Tech Stack and Enterprise Applications
W. Moorcroft Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, W. Moorcroft implemented Microsoft 365 as its Collaboration platform. The cloud first Microsoft 365 deployment supports the company's staff of 88 in the United Kingdom and is referenced on the company website, indicating public facing use of the Microsoft 365 tenancy for collaboration and content delivery.
The implementation leverages standard Collaboration capabilities within Microsoft 365, including Exchange Online email, SharePoint Online document management, Microsoft Teams real time collaboration, and OneDrive personal file storage, with centralized tenant administration, user provisioning and role based access controls to govern access. Microsoft 365 is used across core business functions including design, production, sales and finance to centralize communications, file sharing and meeting workflows, and the deployment is managed through the Microsoft 365 admin surface and standard governance controls for user accounts and content access.
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Collaboration | Collaboration |
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2022 | 2022 |
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W. Moorcroft eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenCart | Legacy | OpenCart | Shopping Cart Management | eCommerce | n/a | 2017 | 2017 |
In 2017, W. Moorcroft implemented OpenCart as their Shopping Cart Management solution on their public website. OpenCart provides the shopping cart layer and storefront integration to manage online product catalogs, cart sessions, checkout workflows and order processing.
W. Moorcroft configured OpenCart to operate as the primary e-commerce engine for product listings, customer accounts, pricing and order lifecycle management, supporting sales and fulfillment functions for their UK online store. The deployment is embedded in the company website and leverages Shopping Cart Management capabilities including catalog administration, order management, tax and shipping configuration and checkout orchestration. Integrations focus on the website front end and common payment and shipping connectors, and operational ownership rests with the e-commerce and customer service teams, centralizing storefront administration and order processing workflows.
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W. Moorcroft CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018 W. Moorcroft deployed Intuit Mailchimp as its Marketing Automation platform to manage website-driven customer communications. The company uses Intuit Mailchimp on their website to capture subscribers and deliver email campaigns, leveraging cloud-hosted SaaS delivery common to the category. Implementation focused on list management, email templates, embedded signup forms, and scheduled automation workflows to support marketing and e-commerce messaging.
Operational scope centers on marketing and sales support functions, with website signups feeding contact records into campaign workflows inside Intuit Mailchimp. Configuration emphasized subscriber consent capture and engagement-based segmentation, enabling template-driven campaigns and scheduled automation sequences managed through the Mailchimp interface. Governance was aligned to standard email marketing controls including opt-in handling and campaign scheduling, allowing the marketing team to own campaign creation and deployment within the Marketing Automation environment.
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Marketing Automation | CRM |
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2020 | 2020 |
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W. Moorcroft IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at W. Moorcroft
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Apps Being Evaluated by W. Moorcroft Executives
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