London, SE1 3UW,
United Kingdom
WatchHouse Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by WatchHouse and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 WatchHouse employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WatchHouse has purchased the following applications: Apple Pay for Payment Processing in 2021, Cropster for Food and Beverage ERP in 2025, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WatchHouse is running and its propensity to invest more and deepen its relationship with Apple , Google , Recharge Payments or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WatchHouse revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WatchHouse intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Subscription and Recurring Billing | ERP Financial Management |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cropster | Legacy | Cropster | Food and Beverage ERP | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025, WatchHouse deployed Cropster, leveraging the Cropster Cafe module to combine sensory feedback with equipment telemetry. The Food and Beverage ERP Cropster was used to centralize cafe operations and quality assurance across its UK and US houses, with the implementation effort focused in the United Kingdom during a period of rapid scaling.
The implementation centered on Cropster Cafe capabilities for sensory data capture, telemetry ingestion, and quality scoring workflows to standardize espresso shot parameters and operator training. Configuration aligned sensory inputs to consistent scoring thresholds and created shot consistency dashboards and training workstreams for barista coaching. Module usage is inferred as Cropster Cafe integrated with roastery data to correlate bean roast profiles and batch telemetry with in cafe quality signals.
Operational coverage included cafe operations and quality assurance functions across WatchHouse locations in the United Kingdom and the United States, with primary rollout and process changes enacted in the United Kingdom. Integrations tied sensory telemetry into roastery datasets to enable analysis of equipment performance and product variability. Data flows consolidated telemetry and sensory feedback into a single operational view to support proactive maintenance and targeted training.
Governance emphasized operational ownership by cafe operations and quality teams, restructuring workflows to embed quality scoring into daily training routines and maintenance triggers. The implementation supported proactive maintenance and improved training processes, enabling higher equipment uptime and more consistent preparation. Explicit outcomes included achieving over 95% 'shots within range' consistency at top performing locations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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