North York, M3J 2T7, ON,
Canada
Waterout Technographics
Waterout Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Waterout and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3 Waterout employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Waterout has purchased the following applications: GoDaddy Webmail for Collaboration in 2015, WooCommerce for eCommerce in 2018, CallRail Call Tracking for Call Tracking and Recording in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Waterout is running and its propensity to invest more and deepen its relationship with GoDaddy , Salesforce , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Waterout revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Waterout intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Waterout Tech Stack and Enterprise Applications
Waterout Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Waterout implemented GoDaddy Webmail as its primary Collaboration application. Waterout uses GoDaddy Webmail on its public website and as the central Collaboration tool to manage customer inquiries and internal email for the Canada based small business with three employees and approximately $1,000,000 in revenue.
The implementation relies on standard webmail architecture, delivering inbox and folder management, SMTP outbound messaging, and common calendar and contact management capabilities inherent to GoDaddy Webmail. Operational scope is limited to the single company site with direct administration by company staff, supporting sales, operations, and field coordination workflows.
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Collaboration | Collaboration |
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2022 | 2022 |
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Waterout eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Waterout implemented WooCommerce on its public website as its eCommerce storefront, with WooCommerce supplied by vendor Automattic. The deployment is surfaced directly on the company website and is sized for a small business environment, supporting online product display and customer-facing order capture for the Canada-based company.
The implementation centers on standard eCommerce functional modules including product catalog management, shopping cart and checkout workflows, and order collection and basic order management controlled via the site administration console. Configuration work focuses on catalog entries, pricing and checkout flows, and site-level administration, with internal staff responsible for catalog updates and order processing. Waterout uses WooCommerce eCommerce to support sales and order capture on the website, aligning the application to core commercial functions without external system integrations specified in the source.
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Waterout CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2020 | 2020 |
In 2020, Waterout implemented CallRail Call Tracking on its website. The CallRail Call Tracking deployment uses Call Tracking and Recording capabilities to capture inbound phone leads and to support marketing and customer service functions.
Deployment is web-embedded using site-level call tracking markers and implements category-aligned features such as dynamic number insertion, call capture, and web-accessible call logs and recordings routed to a centralized CallRail dashboard. Operational scope is focused on the small business front office and service dispatch workflows, where a compact team manages call review and lead follow up through the CallRail Call Tracking interface.
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Marketing Automation | CRM |
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2022 | 2022 |
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Waterout PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Waterout IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Waterout
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Waterout Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||