WHSmith
Greenbridge Road,
Swindon, SN3 3RX,
United Kingdom
Swindon, SN3 3RX,
United Kingdom
44 17 9361-6161
Retail
WHSmith Technographics
WHSmith Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WHSmith and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14935 WHSmith employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WHSmith has purchased the following applications: Apple Pay for Payment Processing in 2021, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) for Applicant Tracking System in 2007, Aptos Point of Sale for Point Of Sale in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WHSmith is running and its propensity to invest more and deepen its relationship with Apple , PayPal , Infinite Computer Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WHSmith revenues, which have grown to $2.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WHSmith intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WHSmith Tech Stack and Enterprise Applications
WHSmith ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, WHSmith implemented Apple Pay on its website, integrating the Apple Pay payment option into the WHSmith.co.uk checkout flow. The Apple Pay deployment functions as a Payment Processing capability to accept tokenized mobile wallet transactions from customers using Apple devices.
The implementation centered on a web checkout integration that surfaces Apple Pay as a payment option within the browser and Apple ecosystem, relying on standard web payment APIs and Apple Pay authorization mechanisms to support device authentication and card tokenization. Functional capabilities explicitly addressed in the implementation include expedited checkout entry, tokenized card acceptance, and device-level payment authorization, aligning with typical Payment Processing workflows for online retail.
Operational ownership rests with e-commerce and payments teams, with the rollout limited to the public web storefront. Implementation activities included merchant validation, checkout UX adjustments, and payment acceptance configuration to reconcile Apple Pay transactions within existing commerce operations. WHSmith Apple Pay Payment Processing supports the companys e-commerce payments function and is deployed as a website-level checkout payment method.
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Payment Processing | ERP |
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2020 | 2020 |
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WHSmith HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinite Computer Solutions | Legacy | Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) | Applicant Tracking System | HCM | n/a | 2007 | 2007 |
In 2007, WHSmith implemented Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) as its Applicant Tracking System. The deployment exposes a candidate-facing job portal embedded on WHSmith’s careers site and serves as the primary intake point for job listings and applications using the BrassRing-hosted job URL.
The Infinite BrassRing Applicant Tracking System configuration at WHSmith includes standard ATS capabilities such as job requisition management, candidate application capture, resume parsing, configurable screening workflows, and stage-based candidate tracking. Configuration work emphasized web job posting templates, standardized candidate communications, and automated routing of applicants through defined review and interview stages, with recruiter and hiring manager role configurations.
WHSmith integrates Infinite BrassRing into its public careers experience to capture and manage applicants directly from the corporate website, creating a live portal-to-ATS flow for vacancy exposure and application submission. Operational coverage centers on Talent Acquisition and HR, supporting vacancy posting, candidate screening, interview coordination, and maintaining applicant records for hiring processes across the retailer’s UK operations.
Governance was applied through role-based access control, configurable approval chains, and templated process workflows to standardize recruiter and hiring manager activities. Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) functions as the system of record for applicant data and recruitment process state within WHSmith’s hiring operations.
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WHSmith ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptos | Legacy | Aptos Point of Sale | Point Of Sale | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 WHSmith deployed Aptos Point of Sale across more than 900 stores in Europe. The rollout targeted WHSmith Travel locations and High Street outlets and was undertaken to increase productivity and customer engagement in stores.
Aptos Point of Sale was configured to support core Point Of Sale functions including sales transaction processing, payment acceptance, inventory lookup and customer engagement workflows, consistent with standard retail POS capabilities. Configuration emphasized in-store productivity features and real-time transaction processing to support high-traffic travel locations.
The commercial agreement with Aptos included a dedicated contract and service management team, help desk call handling and incident management to maximize store availability. Support services were structured to enable openings of new locations and to sustain ongoing retail operations across sites.
Operational ownership centered on store operations and IT infrastructure, with governance focused on centralized service management and incident escalation workflows to protect uptime in both Travel and High Street channels. The Aptos Point of Sale implementation therefore unified application-level configuration, vendor-managed support operations and store-level retail workflows to support WHSmith's expansion and in-store engagement objectives.
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Retail Management | ERP Services and Operations |
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2005 | 2006 |
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Revenue Cycle Management | ERP Services and Operations |
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2024 | 2024 |
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WHSmith AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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WHSmith Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2012 | 2012 |
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WHSmith Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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WHSmith eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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WHSmith SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2005 | 2006 |
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WHSmith CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2023 | 2024 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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WHSmith EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2017 |
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WHSmith ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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WHSmith Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2015 | 2015 |
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WHSmith TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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WHSmith PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2018 | 2018 |
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WHSmith IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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WHSmith Managed Services Provider (MSP)
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hybrid & Public Cloud MSP, Infrastructure & Network MSP, Workplace & Communications MSP, Security MSP | Managed Services Provider (MSP) |
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2014 | 2015 |
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IT Decision Makers and Key Stakeholders at WHSmith
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Group Procurement Manager | Manager | Procurement | |
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Finance Director | Director | Finance | |
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Group Finance Director | Director | Finance | |
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Finance Director | Director | Finance | |
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Group IT Director / CIO | Director | IT | |
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Payroll & Global Expense Administrator | Manager | Finance | |
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Head of Procurement | Director | Procurement | |
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International Financial Controller | Director | Finance | |
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Chief Operating Officer | CXO | Finance | |
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National Administration Manager & PA to Stores Director | Manager | Finance | |
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CFO and COO | CXO | Finance | |
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CEO | CXO | Finance | |
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Head of Logistics Development | Director | Supply Chain | |
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IT Project Manager | Manager | IT | |
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Merchandising Director | Director | Finance | |
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Group IT Director | Director | IT | |
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Group Operating DIrector | Director | Finance | |
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Head of HR - International | Director | HR | |
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Group Recruitment Manager | Manager | HR | |
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Head of HR - High Street | Director | HR | |
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Group HR Director | Director | HR | |
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HR Manager | Manager | HR | |
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Head of HR - Travel Stores | Director | HR | |
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Managing Director | Director | Finance | |
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HR Generalist | CXO | HR | |
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Engagement and Customer Service Manager | Manager | Customer Service | |
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Group Strategy and Transformation Director | Director | Marketing | |
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Head of Marketing - International | Director | Marketing | |
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Digital Marketing Controller | Director | Marketing | |
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Apps Being Evaluated by WHSmith Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WHSmith IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WHSmith digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD WHSmith Technographics
WHSmith is a Retail organization based in United Kingdom,
with around 14935 employees and annual revenues of $2.40 billion.
WHSmith operates a diverse technology stack with applications such as
Apple Pay, Infinite BrassRing ( Formerly IBM Kenexa BrassRing ) and Aptos Point of Sale,
covering areas like Payment Processing, Applicant Tracking System and Point Of Sale.
WHSmith has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Infinite Computer Solutions and Aptos.
WHSmith recently adopted applications including
Vistex Revenue Management in 2024, BloomReach Engagement in 2023 and Apple Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WHSmith’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WHSmith’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WHSmith technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.