Wise
6th Floor, Tea Building, 56 Shoreditch High Street,
London, E1 6JJ,
United Kingdom
London, E1 6JJ,
United Kingdom
44 20 3695-0999
Banking and Financial Services
Wise Technographics
Wise Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wise and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4301 Wise employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wise has purchased the following applications: Apple Pay for Payment Processing in 2021, Greenhouse CRM for Candidate Relationship Management in 2020, Google Looker for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wise is running and its propensity to invest more and deepen its relationship with Apple , Google , WorldPay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wise revenues, which have grown to $710.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wise intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wise Tech Stack and Enterprise Applications
Wise ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Wise implemented Apple Pay on their website. The Apple Pay integration added a browser-based wallet option to Wise's online checkout flows, extending the company's Payment Processing capabilities with tokenized card credentials and device-level authorization. Apple Pay on the Web provides a native payment sheet and cryptographic tokenization that moves authorization to the client layer while passing payment tokens to Wise's backend payment processing pipeline.
Implementation work centered on the web layer and frontend payment orchestration, integrating Apple Pay into checkout user experience, client-side payment authorization, and server-side token acceptance and routing to existing payment processors. Functional areas impacted include online checkout, payments engineering, and customer experience workflows, with operational scope focused on Wise's public website. Governance and rollout were coordinated through standard website release controls and payment compliance processes to maintain continuity of Payment Processing and authentication flows.
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
Wise HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse CRM | Candidate Relationship Management | HCM | n/a | 2020 | 2020 |
In 2020, Wise implemented Greenhouse CRM to standardize global recruiting processes across multiple offices. The Greenhouse CRM Candidate Relationship Management deployment focused on centralizing HR and recruiting functions, aligning talent pipelines and candidate engagement workflows to create a single source of truth for hiring velocity and candidate experience.
The implementation emphasized pipeline configuration, enterprise reporting and dashboards, and candidate experience improvements. Functional capabilities implemented included talent pipeline orchestration, stage based reporting and dashboarding, and structured recruiting workflows to support interview coordination and hiring stage progression.
Rollout established standardized dashboards and reporting practices to improve visibility across offices and restructured recruiting governance to centralize metrics and pipeline ownership. Greenhouse CRM usage is inferred from Wise s Greenhouse Recruiting deployment because the case study highlights pipelines and reporting and the improvements to candidate experience, while it does not explicitly call out discrete CRM modules.
|
Wise Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Looker | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016, Wise implemented Google Looker as its Analytics and BI platform to centralize customer, CRM and marketing reporting. Wise implemented Google Looker in 2016 to provide a single semantic layer for analytics supporting CRM, Marketing and Product teams engaged in regional communications programs.
The implementation emphasized standard Analytics and BI capabilities, including a governed semantic model, self-service explores and dashboards, scheduled operational reports, and role based access controls to separate marketing, product and analytics views. Configuration work focused on data modeling to align marketing metrics with customer lifecycle definitions and to enable repeatable dashboard templates for campaign and lifecycle measurement.
Operational integrations connected Google Looker to internal marketing and product data sources, event streams and customer datasets to provide unified views of campaign engagement across email, push and in app channels. The deployment supported day to day use by the CRM team in London and provided analytics coverage relevant to UK and North America regional communications, enabling cross functional collaboration with Marketing Tech, Analytics and Product teams.
Governance centered on Analytics owning the Looker semantic layer while CRM and Marketing maintained content ownership of dashboards and lifecycle reports, following existing CRM team processes for change control and rollout. Access control and content templates were used to enforce consistency and to streamline delivery of regional communications metrics to stakeholders.
|
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2018 | 2018 |
|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2021 | 2021 |
|
Wise Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
|
|
|
|
Event Management | Collaboration |
|
2023 | 2023 |
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2021 | 2021 |
|
Wise Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2022 | 2022 |
|
Wise CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement, Customer Loyalty | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Wise ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
Database Performance Monitoring | ITSM |
|
2023 | 2023 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
Wise PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
Wise IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
Wise CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Wise
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
CRM Executive | CXO | IT | |
|
|
|
Senior CRM Manager | Manager | IT | |
|
|
|
Senior CRM Executive | Director | IT | |
|
|
|
Senior CRM Manager | Manager | IT | |
|
Apps Being Evaluated by Wise Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wise IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wise digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Wise Technographics
Wise is a Banking and Financial Services organization based in United Kingdom,
with around 4301 employees and annual revenues of $710.0 million.
Wise operates a diverse technology stack with applications such as
Apple Pay, Greenhouse CRM and Google Looker,
covering areas like Payment Processing, Candidate Relationship Management and Analytics and BI.
Wise has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Greenhouse and Google.
Wise recently adopted applications including
Cronofy Scheduler in 2023, Evidently AI Observability Platform in 2023 and Zoom in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wise’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wise’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wise technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.