Louth, LN11 0WA,
United Kingdom
Woldmarsh Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Woldmarsh and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Woldmarsh employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Woldmarsh has purchased the following applications: V1 Invoice Automation for AP Automation in 2017, Tawk.to for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Woldmarsh is running and its propensity to invest more and deepen its relationship with V1 Limited , Tawk.to , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Woldmarsh revenues, which have grown to $136.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Woldmarsh intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| V1 Limited | Legacy | V1 Invoice Automation | AP Automation | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Woldmarsh implemented V1 Invoice Automation as an AP Automation solution for its finance and accounts payable operations. The deployment addressed a membership cooperative serving roughly 1,000 member farms in Lincolnshire and Yorkshire, and targeted a growing invoice volume that reached 200,000 annual documents in 2017, up from 175,000 in 2014.
The V1 Invoice Automation implementation centered on intelligent data capture and document management. Optical Character Recognition OCR was used to extract invoice data from scanned PDFs, scanned documents were archived in a central document management module, and captured data records were published to the organisation website to provide member transparency. The project included extensive testing and staff training to validate data capture, workflow rules, and archive retrieval before the live cutover.
Operational integrations were explicitly limited to published data flows and planned pure data exchanges. Extracted invoice data was made available for download into members farm management information systems, and Woldmarsh began working with V1 to add Electronic Data Interchange EDI to remove paper and scanning where suppliers could provide pure data. The solution affected finance and accounts teams and extended administrative efficiency to member procurement workflows by making invoice and order specifications immediately accessible to farms.
Governance and process changes accompanied the technical rollout, with defined testing cycles, user acceptance checks, and online access controls that improved audit traceability. The implementation reduced manual filing and paper storage while maintaining accuracy through OCR capture, and Woldmarsh reported an ability to handle 14 percent more invoice volume while reducing staffing from four to two part time roles. Document location, retrieval and GDPR readiness were cited as ongoing governance benefits supported by the V1 document management capabilities.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Woldmarsh implemented Tawk.to on its website. Tawk.to is deployed as an embedded JavaScript chat widget, classified in the Chatbots and Conversational AI category, to provide real time conversational engagement on customer facing web pages.
The implementation leverages typical Chatbots and Conversational AI capabilities such as live chat, canned responses, visitor session tracking, and chat transcripts to support conversational routing and agent handling workflows. Operational coverage is focused on customer service and online commerce touchpoints, where the Tawk.to chat interface captures visitor inquiries and routes conversations to support or sales teams. The deployment sits in the website presentation layer and provides an agent interface and conversational logs for operational use across customer support and ecommerce functions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Woldmarsh deployed Microsoft 365 to establish a unified Collaboration platform. Woldmarsh is a United Kingdom based consumer packaged goods company with approximately 1000 employees, and the Microsoft 365 deployment was positioned to support corporate communications, marketing collaboration, and enterprise knowledge sharing.
The implementation centers on Microsoft 365 capabilities such as Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for synchronous collaboration, and OneDrive for personal file storage. Microsoft 365 is referenced on the company website indicating formal use of the Microsoft 365 service for corporate collaboration needs.
Operational coverage spans core business functions including marketing, product development, and general corporate users across Woldmarsh offices in the United Kingdom. Identity and access management was scoped through an Azure Active Directory tenancy consistent with Microsoft 365 deployments, enabling centralized administration, role based access controls, and policy based security configurations.
Governance for the Microsoft 365 Collaboration environment is described in structural terms aligned to common enterprise practice, including centralized tenant governance, data classification and retention policies, and user provisioning workflows tied to IT and HR processes. Specific outcomes, costs, or measured benefits were not provided in the source information.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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