AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

WPP Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FIS Global Legacy FIS GETPAID AR Automation ERP Financial Management n/a 2017 2017
ERP Financial ERP Financial Management 2023 2023
ERP Financial ERP Financial Management 2022 2023
ERP Financial ERP Financial Management 2024 2024
Expense Management ERP Financial Management 2004 2004
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Workday Legacy Workday Absence Management Absence and Leave Management HCM n/a 2020 2020
Applicant Tracking System HCM 2018 2018
Benefits Administration HCM 2020 2020
Compensation Management HCM 2020 2020
Core HR HCM 2020 2020
Payroll HCM 2020 2020
Skills Intelligence HCM 2024 2024
Talent Assessment HCM 2021 2021
Time and Attendance HCM 2020 2020
Workforce Analytics HCM 2020 2020
Workforce Management HCM 2012 2012
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Bardeen Legacy Bardeen Ai Intelligent Process Automation AI-Powered Application n/a 2024 2024
In 2024 WPP implemented Bardeen Ai as an Intelligent Process Automation solution to automate agency and creative workflows. The deployment focused on reducing repetitive web tasks used by account teams and creative teams in the United Kingdom, aligning the application with agency operations and recruitment workflows. Bardeen Ai was used to build and operate automation playbooks for agency processes, including task capture, trigger action sequences, data extraction from web interfaces, and orchestration of automated sequences. The implementation emphasizes reusable process playbooks and scripted automations that standardize routine browser interactions and web task flows for creative and account functions. Operational coverage centers on account management, creative production, and recruiter workflows, where the platform automates repetitive web tasks and user interface interactions. Integrations rely on browser automation and connectors to SaaS workflows and web applications to move data between screens and reduce manual copy and paste work, consistent with Intelligent Process Automation capabilities. Governance and rollout details emphasize centralized playbook libraries, staged adoption across agency teams, and configuration control for automation scripts. Vendor messaging cited productivity gains for agencies and recruiters as an outcome of using Bardeen Ai, aligning the Intelligent Process Automation deployment with tactical process automation and workforce productivity objectives.
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Data Warehouse Analytics and BI 2022 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2018 2018
Audio Video and Web Conferencing Collaboration 2021 2021
Collaboration Collaboration 2017 2017
Event Management Collaboration 2020 2020
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Management Content Management 2021 2021
Enterprise Content Management Content Management 2021 2021
Web Content Management Content Management 2018 2018
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2022 2022
Customer Experience CRM 2018 2018
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Social Media Management CRM 2023 2023
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Financial Consolidation and Close EPM 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2019 2019
IT Service Management ITSM 2021 2021
PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2012 2012
Project Portfolio Management PPM 2021 2021
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Treasury Management TRM 2019 2020
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2019 2019
Secure Email Gateways (SEGs) CyberSecurity 2018 2018
Professional Services
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Professional Services Professional Services 2024 2024
IT Decision Makers and Key Stakeholders at WPP
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by WPP Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD WPP Technographics

WPP is a Professional Services organization based in United Kingdom, with around 108044 employees and annual revenues of $14.74 billion.

WPP operates a diverse technology stack with applications such as FIS GETPAID, Workday Absence Management and Bardeen Ai, covering areas like AR Automation, Absence and Leave Management and Intelligent Process Automation.

WPP has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FIS Global, Workday and Bardeen.

WPP recently adopted applications including Media Finance in 2024, Reejig Work Intelligence Platform in 2024 and Bardeen Ai in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of WPP’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates WPP’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete WPP technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.