London, SE1 9GL,
United Kingdom
WPP Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by WPP and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 108044 WPP employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WPP has purchased the following applications: FIS GETPAID for AR Automation in 2017, Workday Absence Management for Absence and Leave Management in 2020, Bardeen Ai for Intelligent Process Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WPP is running and its propensity to invest more and deepen its relationship with FIS Global , Microsoft , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WPP revenues, which have grown to $14.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WPP intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS GETPAID | AR Automation | ERP Financial Management | n/a | 2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2023 | 2023 |
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ERP Financial | ERP Financial Management |
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2022 | 2023 |
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ERP Financial | ERP Financial Management |
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2024 | 2024 |
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Expense Management | ERP Financial Management |
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2004 | 2004 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2020 | 2020 |
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Applicant Tracking System | HCM |
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2018 | 2018 |
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Benefits Administration | HCM |
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2020 | 2020 |
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Compensation Management | HCM |
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2020 | 2020 |
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Core HR | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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Skills Intelligence | HCM |
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2024 | 2024 |
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Talent Assessment | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Workforce Analytics | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2012 | 2012 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bardeen | Legacy | Bardeen Ai | Intelligent Process Automation | AI-Powered Application | n/a | 2024 | 2024 |
In 2024 WPP implemented Bardeen Ai as an Intelligent Process Automation solution to automate agency and creative workflows. The deployment focused on reducing repetitive web tasks used by account teams and creative teams in the United Kingdom, aligning the application with agency operations and recruitment workflows.
Bardeen Ai was used to build and operate automation playbooks for agency processes, including task capture, trigger action sequences, data extraction from web interfaces, and orchestration of automated sequences. The implementation emphasizes reusable process playbooks and scripted automations that standardize routine browser interactions and web task flows for creative and account functions.
Operational coverage centers on account management, creative production, and recruiter workflows, where the platform automates repetitive web tasks and user interface interactions. Integrations rely on browser automation and connectors to SaaS workflows and web applications to move data between screens and reduce manual copy and paste work, consistent with Intelligent Process Automation capabilities.
Governance and rollout details emphasize centralized playbook libraries, staged adoption across agency teams, and configuration control for automation scripts. Vendor messaging cited productivity gains for agencies and recruiters as an outcome of using Bardeen Ai, aligning the Intelligent Process Automation deployment with tactical process automation and workforce productivity objectives.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Warehouse | Analytics and BI |
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2022 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2023 | 2023 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2012 | 2012 |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2019 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Professional Services | Professional Services |
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2024 | 2024 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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