WPP
Sea Containers, 18 Upper Ground,
London, SE1 9GL,
United Kingdom
London, SE1 9GL,
United Kingdom
44 20 7282-4600
Professional Services
WPP Technographics
WPP Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WPP and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 108044 WPP employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WPP has purchased the following applications: FIS GETPAID for AR Automation in 2017, Workday Absence Management for Absence and Leave Management in 2020, Bardeen Ai for Intelligent Process Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WPP is running and its propensity to invest more and deepen its relationship with FIS Global , Microsoft , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WPP revenues, which have grown to $14.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WPP intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WPP Tech Stack and Enterprise Applications
WPP ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FIS Global | Legacy | FIS GETPAID | AR Automation | ERP | n/a | 2017 | 2017 |
In 2017, WPP implemented FIS GETPAID to standardize Collections within its finance organization. FIS GETPAID is an AR Automation application deployed to manage collections workflows and accounts receivable processes across WPP's centralized finance teams.
The implementation focused on the collections module of FIS GETPAID, configured to support automated collections workflows, segmented customer communication sequences, and structured dispute handling. Configuration emphasized collector worklists, rules-based escalation paths, and electronic notification templates to enforce consistent accounts receivable procedures.
Operational coverage centered on Collections and Accounts Receivable functions and extended to treasury and corporate finance stakeholders for cash orchestration and reconciliation visibility. Role based access controls and audit trails in FIS GETPAID were used to align collector activities with corporate governance and compliance needs.
Governance for the rollout established standardized processes for collections prioritization, case ownership, and exception handling, with process documentation and training targeted at collector teams and finance managers. The project framed FIS GETPAID, an AR Automation solution, as the authoritative system for collections operations and ongoing accounts receivable orchestration at WPP.
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ERP Financial | ERP |
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2023 | 2023 |
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ERP Financial | ERP |
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2022 | 2023 |
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ERP Financial | ERP |
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2024 | 2024 |
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Expense Management | ERP |
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2004 | 2004 |
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WPP HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2020 | 2020 |
In 2020, WPP implemented Workday Absence Management to centralize absence policies and automate leave workflows as part of its Absence and Leave Management initiative. The deployment focused on managing HR leave administration, timekeeping coordination, and payroll adjacent absence data within the Workday application suite.
Workday Absence Management was configured to support standard absence modules including absence plans, eligibility rules, approval routing, and balance calculations, with configuration workbooks and functional design documentation used to capture requirements. Implementation work included configuration and troubleshooting for Core HCM business processes with a particular focus on JML workflows, as well as integration points with compensation and Workday security configurations.
Integrations were instrumented with Workday reporting and inbound and outbound EIBs, including web service and advanced report based EIBs, and HCM Core Connectors to propagate absence records into downstream reporting and payroll feeds. Reporting and analytics were incorporated using advanced, matrix, trended, and composite report types, plus dashboards, report schedules, worksheets, and discovery boards to support operational visibility and operational reporting.
Governance followed a formal change management process, with technical design artifacts such as configuration workbooks and functional design documents produced for each deployment. Testing practices included unit testing and end to end testing, and ongoing support processes used how to guides, tips and tricks, and incident and problem management to maintain Workday Absence Management and support HR operations.
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Applicant Tracking System | HCM |
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2018 | 2018 |
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Benefits Administration | HCM |
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2020 | 2020 |
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Compensation Management | HCM |
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2020 | 2020 |
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Core HR | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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Skills Intelligence | HCM |
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2024 | 2024 |
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Talent Assessment | HCM |
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2021 | 2021 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Workforce Analytics | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2012 | 2012 |
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WPP AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bardeen | Legacy | Bardeen Ai | Intelligent Process Automation | AI-Powered Application | n/a | 2024 | 2024 |
In 2024 WPP implemented Bardeen Ai as an Intelligent Process Automation solution to automate agency and creative workflows. The deployment focused on reducing repetitive web tasks used by account teams and creative teams in the United Kingdom, aligning the application with agency operations and recruitment workflows.
Bardeen Ai was used to build and operate automation playbooks for agency processes, including task capture, trigger action sequences, data extraction from web interfaces, and orchestration of automated sequences. The implementation emphasizes reusable process playbooks and scripted automations that standardize routine browser interactions and web task flows for creative and account functions.
Operational coverage centers on account management, creative production, and recruiter workflows, where the platform automates repetitive web tasks and user interface interactions. Integrations rely on browser automation and connectors to SaaS workflows and web applications to move data between screens and reduce manual copy and paste work, consistent with Intelligent Process Automation capabilities.
Governance and rollout details emphasize centralized playbook libraries, staged adoption across agency teams, and configuration control for automation scripts. Vendor messaging cited productivity gains for agencies and recruiters as an outcome of using Bardeen Ai, aligning the Intelligent Process Automation deployment with tactical process automation and workforce productivity objectives.
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WPP Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2022 | 2023 |
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WPP Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2020 | 2020 |
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WPP Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2018 | 2018 |
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WPP CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2023 | 2023 |
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WPP EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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WPP ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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WPP PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2012 | 2012 |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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WPP TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2019 | 2020 |
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WPP PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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WPP IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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WPP CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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WPP Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at WPP
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by WPP Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WPP IT executives and key decision makers. This section highlights WPP's latest recorded technology evaluations, including Shopware for eCommerce on 2026-02-25, Deltek Maconomy for ERP Financial on 2025-07-22, and Yardi Voyager for Real Estate Property Management on 2024-08-14. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WPP digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD WPP Technographics
WPP is a Professional Services organization based in United Kingdom,
with around 108044 employees and annual revenues of $14.74 billion.
WPP operates a diverse technology stack with applications such as
FIS GETPAID, Workday Absence Management and Bardeen Ai,
covering areas like AR Automation, Absence and Leave Management and Intelligent Process Automation.
WPP has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FIS Global, Workday and Bardeen.
WPP recently adopted applications including
Media Finance in 2024, Reejig Work Intelligence Platform in 2024 and Bardeen Ai in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WPP’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WPP’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WPP technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.