Zwipe Technographics
Zwipe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zwipe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32 Zwipe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zwipe has purchased the following applications: Microsoft 365 for Collaboration in 2015, Craft CMS for Web Content Management in 2019, Mixpanel for Marketing Analytics in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zwipe is running and its propensity to invest more and deepen its relationship with Microsoft , Pixel & Tonic , Mixpanel or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zwipe revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zwipe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Zwipe Tech Stack and Enterprise Applications
Zwipe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Zwipe implemented Microsoft 365 as its primary Collaboration platform to provide cloud-hosted email, document management, and team communication capabilities for the company. Zwipe implemented Microsoft 365 in a SaaS tenant model sized for its 32 employees, using the platform to centralize email, file storage, and synchronous collaboration across the organization.
The Microsoft 365 deployment emphasizes core Collaboration services, including Exchange Online style email, SharePoint Online and OneDrive style document libraries, and Teams style real-time collaboration workflows, aligned with typical small enterprise configurations. Administrative controls and identity management were provisioned through the Microsoft 365 tenant to manage user accounts and permissions, and Zwipe’s public website references the use of Microsoft 365, indicating the platform is part of their operational tooling for internal communications and document collaboration.
|
Zwipe Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Zwipe implemented Craft CMS as its Web Content Management solution for its corporate website. The deployment uses Craft CMS to centralize content authoring, templating and asset management for Zwipe's marketing and communications functions. Craft CMS is used to render public site pages and manage structured content models that feed the corporate website.
The implementation scope aligns with Zwipe's size, focusing on the website and the marketing team as primary content operators, and includes content entry workflows, role based editorial permissions and templating configuration. No system integrator is listed and the setup reflects a lean CMS posture typical for a firm with 32 employees. The statement underscores the Zwipe Craft CMS Web Content Management relationship and clarifies the application supports content governance and editorial workflow for the corporate web presence.
|
Zwipe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2013 | 2013 |
In 2013, Zwipe deployed Mixpanel on its website as its Marketing Analytics solution. The deployment centralized behavioral data capture for visitor interactions and web conversions across the company site.
Mixpanel was configured to collect event level telemetry, build user profiles, and enable cohort and funnel analysis to support campaign and product experimentation. The implementation leveraged event tagging for clicks, form submissions, and conversion steps, instrumenting both page views and custom events. Zwipe used Mixpanel's segmentation and retention capabilities to interrogate user journeys.
Operational ownership rested with marketing and product teams, who defined the event taxonomy, naming conventions, and measurement priorities. Governance processes included a tagging plan and change control for instrumentation to ensure consistent data, and rollout was scoped to the public facing website. The implementation was proportionate to Zwipe's size, focused on site level analytics and lightweight instrumentation.
Data was ingested into Mixpanel's event store to enable segmentation, funnel queries and cohort definitions used by marketing, product and growth workflows. Mixpanel was the primary Marketing Analytics application on Zwipe's website and supported iterative measurement and experimentation for online engagement.
|
 |
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
Zwipe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Zwipe
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Zwipe Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||