List of Acquia Marketing Cloud Customers
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Since 2010, our global team of researchers has been studying Acquia Marketing Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acquia Marketing Cloud for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acquia Marketing Cloud for Marketing Automation include: Lululemon Athletica, a Canada based Retail organisation with 29000 employees and revenues of $6.26 billion, Lids Sports Group, a United States based Retail organisation with 9500 employees and revenues of $1.70 billion, George Cox Automotive, a United States based Automotive organisation with 18 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Acquia Marketing Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Acquia Marketing Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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George Cox Automotive | Automotive | 18 | $2M | United States | Acquia | Acquia Marketing Cloud | Marketing Automation | 2021 | n/a | In 2021 George Cox Automotive implemented Acquia Marketing Cloud as the foundation of its Automotive Marketing Platform AMP. The deployment used Acquia Campaign Studio and Campaign Factory to enable dealer-level, personalized multichannel campaigns across North America, with the solution positioned as a Marketing Cloud for targeted customer journeys. Acquia Campaign Studio handled targeted journey orchestration and campaign automation, while Campaign Factory provided templated campaign provisioning and local dealer enablement. Configuration emphasized first-party data ingestion and segmentation to drive personalized journeys and automated audience activation across dealer touchpoints. Operational coverage focused on dealer marketing and sales enablement across North America, with governance controls implemented around centralized segmentation, campaign templates, and delegated dealer-level content personalization. Acquia Marketing Cloud supported a mix of centralized campaign orchestration and local execution workflows to balance brand consistency with dealer autonomy. Acquia cites measurable outcomes from the AMP deployment, noting that dealers using the platform saw consumers 9x more likely to purchase within 45 days and materially higher sales ROI. | |
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Lids Sports Group | Retail | 9500 | $1.7B | United States | Acquia | Acquia Marketing Cloud | Marketing Automation | 2019 | n/a | Lids Sports Group implemented Acquia Marketing Cloud in 2019. The deployment used Acquia Marketing Cloud and addressed the Apps Category , centralizing customer identifiers and standardized profiles to enable more precise omnichannel engagement across Lids US retail operations. Lids deployed the Acquia CDP capabilities within Acquia Marketing Cloud to centralize customer data, perform identity resolution, and unify profiles for refined segmentation and audience creation. Configuration included campaign orchestration and automated audience exports to support targeted email, SMS, and direct mail workflows, a module set inferred from public reporting that identifies Lids as an AgilOne, now Acquia CDP, customer. Operational integrations focused on ingesting retail data to improve in store attribution and to synchronize online and offline customer signals, enabling coordinated campaigns across Lids US stores. The operational scope encompassed marketing and CRM functions, with teams using unified customer profiles to drive retention and targeted win back campaigns. Governance emphasized centralized audience management and campaign approval workflows to align store, digital, and email channels under a single customer data schema. Public reporting links the Acquia Marketing Cloud deployment to a reported outcome of roughly $250,000 in revenue from a single win back campaign executed through the platform. | |
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Lululemon Athletica | Retail | 29000 | $6.3B | Canada | Acquia | Acquia Marketing Cloud | Marketing Automation | 2022 | n/a | In 2022, Lululemon Athletica implemented Acquia Marketing Cloud using Acquia's Customer Data Platform to unify customer profiles and improve campaign performance. The Acquia Marketing Cloud Customer Data Platform centralized identity resolution and profile stitching, creating a single customer view to support marketing and analytics use. Configuration emphasized data ingestion pipelines, unified profile storage, identity resolution, audience segmentation, and activation capabilities typical of a Customer Data Platform. The vendor materials did not enumerate every specific marketing automation module, so module usage beyond the CDP is inferred from standard CDP workflows and capabilities. Operational coverage focused on marketing and analytics teams, where unified profiles supported segmentation and campaign targeting across digital channels and CRM derived customer signals. The Customer Data Platform consolidated first party customer signals for downstream audience export and campaign orchestration. Governance established standardized profile schemas and approval workflows for audience activation, with data governance controls embedded in CDP processes. Acquia reported a 10 to 15% increase in baseline revenue from CDP driven campaigns, reflecting the vendor cited outcome from the Acquia Marketing Cloud Customer Data Platform implementation. |
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