List of ActionIQ CDP Customers
Palo Alto, 94304, CA,
United States
Since 2010, our global team of researchers has been studying ActionIQ CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ActionIQ CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ActionIQ CDP for Customer Data Platform include: M&T Bank, a United States based Banking and Financial Services organisation with 22080 employees and revenues of $9.23 billion, The New York Times Company, a United States based Media organisation with 5800 employees and revenues of $2.31 billion, The Washington Post, a United States based Media organisation with 2500 employees and revenues of $620.0 million and many others.
Contact us if you need a completed and verified list of companies using ActionIQ CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ActionIQ CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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M&T Bank | Banking and Financial Services | 22080 | $9.2B | United States | Uniphore | ActionIQ CDP | Customer Data Platform | 2021 | n/a |
In 2021, M&T Bank implemented ActionIQ CDP as a B2B CDP to support account-based identity resolution, acquisition, onboarding, growth and retention for financial services in the United States. The deployment was referenced by the vendor as a marquee B2B customer and positioned to centralize account-level identity and audience orchestration for commercial client segments.
The implementation emphasized ActionIQ CDP B2B/CDP identity and audience modules, leveraging account identity resolution and deterministic account-to-contact stitching to build unified account profiles. Configuration work focused on audience segmentation, account-based activation rules, and data model alignment to support CRM-driven acquisition and retention campaigns.
Integrations were oriented toward feeding and activating audiences into CRM and acquisition and retention program workflows, with the CDP providing the identity layer and audience outputs used by downstream engagement systems. Operational scope covered U.S. commercial banking business functions such as CRM, customer growth, and onboarding, with data orchestration configured to support account-based marketing and lifecycle programs.
Governance emphasis included audience governance and stewardship processes to maintain account identity accuracy and segmentation consistency, aligning cross-functional teams around ABM workflows and data ownership. Vendor communications explicitly cite M&T Bank as a B2B reference for ActionIQ CDP, underscoring the platform role in account-level identity and audience management for financial services.
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The New York Times Company | Media | 5800 | $2.3B | United States | Uniphore | ActionIQ CDP | Customer Data Platform | 2020 | n/a |
In 2020, The New York Times Company implemented ActionIQ CDP. The New York Times Company deployed ActionIQ CDP to power its customer data infrastructure, enabling faster analytics and large-scale segmentation for personalized experiences. Apps Category:
ActionIQ CDP was configured to support segmentation and journey orchestration capabilities, with inferred modules focused on audience building, CRM process support, and orchestration of personalized messaging. The implementation emphasized event and profile consolidation, segment publishing, and orchestration workflows to feed email, site, in-app, and paid media channels, with ActionIQ CDP serving as the central system for those functional workflows.
Integrations were oriented toward channel activation and analytics, delivering segment outputs to email, site, in-app, and paid media in the United States, and enabling analytics teams to run faster segmentation queries at scale. Operational coverage centered on audience and CRM teams, with the platform instrumented to support cross-channel personalizations and large-scale audience segmentation for the publisher s marketing and product teams.
Governance and rollout focused on standardizing audience definitions and segment publishing processes to downstream channels, aligning CRM workflows and orchestration rules with editorial and subscription operations. Outcomes explicitly reported include faster segmentation and the ability to deliver hundreds of billions of personalized experiences annually, with ActionIQ CDP positioned as the customer data backbone for analytics-driven personalization.
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The Washington Post | Media | 2500 | $620M | United States | Uniphore | ActionIQ CDP | Customer Data Platform | 2021 | n/a |
In 2021 The Washington Post deployed ActionIQ CDP, a Customer Data Platform, to unlock first-party subscriber data and accelerate analytics, segmentation and content personalization across the subscriber lifecycle in the United States. ActionIQ partnered with The Washington Post to operationalize subscriber-level data for faster analytics and improved targeting across digital subscription operations.
The implementation of ActionIQ CDP included inferred usage of identity resolution and audience activation modules, enabling consolidated subscriber profiles, deterministic and probabilistic identity stitching, and orchestrated audience exports for CRM-driven retention workflows. Functional capabilities implemented supported advanced segmentation, content personalization rules, and analytics workflows for subscriber lifecycle management.
Integrations focused on audience activation into CRM and subscriber retention systems to operationalize segments for messaging and retention campaigns, with operational scope concentrated on United States subscriber populations. Governance and rollout were executed through the ActionIQ partnership model, aligning data ownership and segmentation workflows with editorial, product and subscription operations. ActionIQ reports faster analytics and improved targeting as outcomes of the deployment.
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