List of Acxiom Real ID Customers
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Since 2010, our global team of researchers has been studying Acxiom Real ID customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acxiom Real ID for Identity and Access Management (IAM) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acxiom Real ID for Identity and Access Management (IAM) include: T-Mobile _x000D_, a United States based Communications organisation with 70000 employees and revenues of $81.40 billion, Heathrow, a United Kingdom based Transportation organisation with 90000 employees and revenues of $4.76 billion, Athens State University, a United States based Education organisation with 472 employees and revenues of $105.0 million, America's Test Kitchen, LP, a United States based Media organisation with 200 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Acxiom Real ID, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the IaaS software purchases.
The Acxiom Real ID customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of IaaS software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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America's Test Kitchen, LP | Media | 200 | $30M | United States | Acxiom | Acxiom Real ID | Identity and Access Management (IAM) | 2019 | n/a |
In 2019 America's Test Kitchen implemented Acxiom Real ID as part of a broader deployment of Acxiom’s Customer Intelligence Platform. The Acxiom Real ID implementation addressed Identity Management to centralize customer identity and to support a shift from product centric to customer centric operations, aligning identity resolution with marketing and customer engagement objectives.
The deployment included Acxiom’s marketing data foundation together with Acxiom’s Real Identity solution to create a single and consistent view of customers. Functional capabilities implemented emphasized unified customer profiles, profile unification and identity resolution across channels, and identity-based audience stitching to enable personalized messaging and campaign measurement.
Operational coverage focused on marketing and customer experience functions, instrumenting campaign measurement workflows and consolidating identifiers across digital interaction points to measure customer activity with campaigns. The implementation supported personalization workflows and marketing analytics by providing a persistent identifier layer that fed downstream segmentation and measurement processes.
Governance work established centralized identity management practices and profile stewardship to maintain consistency across campaign and analytics processes. Acxiom Real ID and the Customer Intelligence Platform provided America's Test Kitchen a single and consistent view of its customers, the ability to personalize messaging, measure customer activity with campaigns, and measure overall business results for richer customer relationships and clearer visibility into what works.
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Athens State University | Education | 472 | $105M | United States | Acxiom | Acxiom Real ID | Identity and Access Management (IAM) | 2020 | n/a |
In 2020, Athens State University implemented Acxiom Real ID as an Identity Management solution to verify distance-learning students. The deployment targets assessment-time identity checks across the university’s online course and testing workflows for its population of full-time, part-time and distance learners.
Acxiom Real ID leverages Acxiom Identity Verification and Authentication products to present real-time questions generated on-demand from Acxiom’s database of U.S. consumer public records, without prior input from students. The configuration focuses on assessment initiation, producing verification challenges and performing authentication checks as students begin exams and remote assessments.
The identity solution is embedded in the distance-learning assessment workflow so identity verification triggers when students start assessments, enforcing authentication at the point of entry. Governance and process controls require assessment-level verification, and the implementation helps the university verify the identity of distance-learning students and ensures that students cannot circumvent the identity verification process.
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Heathrow | Transportation | 90000 | $4.8B | United Kingdom | Acxiom | Acxiom Real ID | Identity and Access Management (IAM) | 2017 | n/a |
In 2017, Heathrow implemented Acxiom Real ID as an Identity Management platform to establish a single, privacy compliant customer data layer across airport operations. The deployment aimed to create a unified customer view to enable consistent personalized marketing and a more seamless travel and shopping experience for millions of travelers passing through the airport each year.
Implementation centered on identity resolution to recognize and link anonymous and known traveler interactions into persistent customer profiles. Acxiom Real ID was used to unify traveler identifiers, support profile stitching and audience segmentation, and surface privacy governed attributes to marketing workflows and personalization engines.
The consolidated customer data layer was provisioned for use across separate business units, including the rewards program, parking operation, retail stores and other operational teams. Identity signals from Acxiom Real ID were combined with location awareness technologies to operationalize targeted offers and contextual messaging across channels and touchpoints.
Governance emphasized privacy compliant data controls and shared access policies to enable cross unit usage without broad data replication. By centralizing identity resolution with Acxiom Real ID, Heathrow transformed how it markets to travelers, supporting the stated goals of a more seamless customer experience and driving increased revenue through more relevant, coordinated engagement.
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Communications | 70000 | $81.4B | United States | Acxiom | Acxiom Real ID | Identity and Access Management (IAM) | 2017 | n/a |
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