List of Adverity Intelligence Platform Customers
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Since 2010, our global team of researchers has been studying Adverity Intelligence Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adverity Intelligence Platform for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adverity Intelligence Platform for Marketing Analytics include: Vodafone Germany, a Germany based Communications organisation with 16000 employees and revenues of $12.57 billion, Carters, a United States based Retail organisation with 15350 employees and revenues of $2.84 billion, Ikea Mobelvertrieb Ohg, a Austria based Retail organisation with 1850 employees and revenues of $500.0 million and many others.
Contact us if you need a completed and verified list of companies using Adverity Intelligence Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Adverity Intelligence Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Carters | Retail | 15350 | $2.8B | United States | Adverity | Adverity Intelligence Platform | Marketing Analytics | 2020 | n/a | In 2020, Carters implemented Adverity Intelligence Platform in a marketing/commerce deployment for North America to automate ingestion and harmonization of marketing and ecommerce data. The Adverity Intelligence Platform was configured to centralize data flows from marketing and commerce sources and enable consolidated reporting for campaign spend decisions. Implementation focused on building automated ingestion and harmonization pipelines, metadata-driven data mapping, and standardized data models to support consistent attribution and spend analytics across channels. The platform delivered near real time dashboarding and orchestration of data transformation, reducing the need for manual aggregation and spreadsheet-based reconciliation. Integrations were implemented at the data layer to pull marketing and ecommerce datasets into the Adverity Intelligence Platform, where normalized datasets feed centralized dashboards used by marketing and commerce teams. Operational scope covered marketing and ecommerce functions across North America, enabling campaign level and regional reporting to be consumed by campaign managers and analytics teams. Governance changes emphasized automated data quality rules and a shift in analyst responsibilities away from manual report production toward higher-value analysis and prescriptive optimization. The automation drastically reduced manual reporting effort, freed analysts for more strategic work, and made campaign and regional optimisation faster and more prescriptive. | |
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Ikea Mobelvertrieb Ohg | Retail | 1850 | $500M | Austria | Adverity | Adverity Intelligence Platform | Marketing Analytics | 2019 | n/a | In 2019, Ikea Mobelvertrieb Ohg deployed Adverity Intelligence Platform in a marketing/analytics implementation to centralize and automate marketing and customer behaviour data feeding Power BI. The Adverity Intelligence Platform functioned as a centralized data orchestration and ingestion layer for IKEA Austria, consolidating granular ad and loyalty program datasets to support EMEA marketing and analytics teams and accelerate access to campaign and loyalty insights. The implementation was completed in two weeks and delivered 20 new connectors, removing spreadsheet based processes and improving cross team data accessibility. Configuration focused on connector management, data normalization, scheduling and automated refresh workflows, with direct integration into Power BI to enable marketing and analytics functions to consume unified datasets and support faster decision making. | |
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Vodafone Germany | Communications | 16000 | $12.6B | Germany | Adverity | Adverity Intelligence Platform | Marketing Analytics | 2020 | n/a | In 2020, Vodafone Germany deployed the Adverity Intelligence Platform as part of Project Neuron to build a centralized marketing data lake, marketing/analytics, across EMEA for its marketing and analytics teams. Vodafone Germany implemented the Adverity Intelligence Platform to consolidate fragmented marketing data and establish a single source of truth for campaign measurement and reporting. The implementation configured automated ingestion and ETL-style orchestration from more than 20 martech silos into a centralized data model, using Adverity Intelligence Platform capabilities for connector management, data mapping, normalization, and scheduled refresh. The platform was used to standardize schemas and catalog marketing datasets, enabling downstream BI consumption and analytics-ready data sets. Integrations were explicitly implemented to route consolidated datasets to AWS for storage and to enterprise BI tools for reporting and visualization, creating an end-to-end pipeline from martech sources to AWS and BI tools. Operational coverage focused on marketing and analytics functions across Vodafone Germany in the EMEA region, centralizing data workflows that were previously dispersed across multiple teams. Governance changes included centralized data ownership, standardized workflows for data quality checks, and operational handoffs between marketing analytics and BI teams under Project Neuron. The project delivered the stated outcomes within months of operation, cutting manual data work by approximately 20 percent, increasing data quality by approximately 80 percent, and improving return on marketing investment by approximately 8 percent. |
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