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List of Affinity Marketflow Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Bord Gais Utilities 400 $81M Ireland AMT-SYBEX, part of Capita plc Affinity Marketflow Utilities ERP 2011 n/a In 2011, Bord Gais implemented Affinity Marketflow with vendor AMT-SYBEX, part of Capita plc. AMT-SYBEX's Data Transfer Solution DTS, now branded Affinity Marketflow, was selected after a competitive tender because its catalogue driven approach to market data shortened the time required to implement the solution and minimised project risk. AMT-SYBEX provided all software components and licences to meet Gas MAP requirements, including the core infrastructure components, communication adapters and the partner manager toolsets needed to enable third party suppliers. The deployment used a catalogue driven configuration model to standardise market data definitions and messaging workflows, aligning with Data Flow Management functional capabilities for mapping, validation and partner onboarding. Affinity Marketflow functions as the Data Flow Management platform for Bord Gais, providing all gas Shippers with a standardised method to communicate market process information with Bord Gáis Networks, ensuring equal treatment for all market participants and minimising barriers to market entry. Operational coverage targeted market communications and partner enablement across Shippers and third party suppliers. Rollout included provisioning of licences, partner enablement toolsets and communication adapters to support supplier connections, with governance focused on catalogue based data standards to reduce configuration variance. The catalogue approach shortened implementation time and minimised the risks associated with this complex market messaging project.
British Gas, part of Centrica Utilities 2500 $465M United Kingdom AMT-SYBEX, part of Capita plc Affinity Marketflow Utilities ERP 2011 n/a In 2011 British Gas, part of Centrica, implemented AMT-SYBEX’s Data Transfer Solution, now Affinity Marketflow, under its ICON programme to provide a Data Flow Management capability. The deployment established a centralized platform to deliver visibility and control over industry related data flows across market participant interfaces. The implementation configured AMT-SYBEX DTS to capture, monitor and route industry messages, and to generate reporting and KPI dashboards that support internal management and agent oversight. Affinity Marketflow was used as the operational control layer, surfacing exceptions, end-to-end traceability and process status to business users. Operational coverage extended to data exchanges between British Gas and other industry participants involved in the sale of electricity and gas in the UK, with the solution acting as the foundation of the ICON programme. Business functions impacted included operations and agent management, where the Data Flow Management capability provided enhanced end-to-end control of transactional business processes. Governance was embedded in the ICON programme structure, with supplier collaboration emphasized by the business sponsor and with DTS serving as the programmatic control point for data flow rules and reporting. The project explicitly delivered increased end-to-end control of business processes and significant reporting capability against data flows, producing KPIs to assist internal and agent management.
RWE/NPower Utilities 5700 $2.4B United Kingdom AMT-SYBEX, part of Capita plc Affinity Marketflow Utilities ERP 2012 n/a In 2012, RWE/NPower implemented Affinity Marketflow to establish a Data Flow Management capability across its market data and operational messaging landscape. The implementation was delivered by AMT-SYBEX, part of Capita plc, with AMT-SYBEX working alongside SAP Custom Development to design and deploy the Affinity Marketflow solution for RWE/NPower. Affinity Marketflow was configured to provide core dataflow orchestration, schema mapping, message transformation, validation, routing and monitoring modules consistent with Data Flow Management best practices. The deployment emphasized configurable pipelines and rule-based transformations to normalize market, settlement and operational message formats and to enforce inbound and outbound validation logic. The program included explicit integration work with SAP Custom Development to connect Affinity Marketflow into SAP-based operational systems through custom adapters and delivery patterns, and to feed downstream operational consumers via managed interfaces. Operational scope focused on centralizing market-facing dataflows and creating a single orchestration layer for downstream systems and operational teams. Governance and rollout were structured around staged configuration, testing and exception handling workflows, with documented change control and data quality checkpoints embedded in the deployment plan. The implementation narrative positions RWE/NPower Affinity Marketflow Data Flow Management as a platform-strengthening initiative for standardized message orchestration and operational data governance.
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Buyer Intent: Companies Evaluating Affinity Marketflow

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Affinity Marketflow. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Affinity Marketflow for Utilities ERP include:

  1. OCC Group In United Kingdom, a United Kingdom based Professional Services organization with 30 Employees

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FAQ - APPS RUN THE WORLD Affinity Marketflow Coverage

Affinity Marketflow is a Utilities ERP solution from AMT-SYBEX, part of Capita plc.

Companies worldwide use Affinity Marketflow, from small firms to large enterprises across 21+ industries.

Organizations such as RWE/NPower, British Gas, part of Centrica and Bord Gais are recorded users of Affinity Marketflow for Utilities ERP.

Companies using Affinity Marketflow are most concentrated in Utilities, with adoption spanning over 21 industries.

Companies using Affinity Marketflow are most concentrated in United Kingdom and Ireland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Affinity Marketflow across Americas, EMEA, and APAC.

Companies using Affinity Marketflow range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.

Customers of Affinity Marketflow include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Affinity Marketflow customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Utilities ERP.