List of Alana Customers
Alana
6 Bevis Marks Bury Court 15th Floor,
London, EC3A 7BA,
United Kingdom
London, EC3A 7BA,
United Kingdom
n/a
Professional Services
20
$3M
Since 2010, our global team of researchers has been studying Alana customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Alana for Artificial Intelligence Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Alana for Artificial Intelligence Marketing include: Nike, a United States based Retail organisation with 79400 employees and revenues of $51.36 billion, The Coca-Cola Company, a United States based Consumer Packaged Goods organisation with 69700 employees and revenues of $47.06 billion, Spotify, a Sweden based Media organisation with 9123 employees and revenues of $3.19 billion and many others.
Contact us if you need a completed and verified list of companies using Alana, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Alana customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Nike | Retail | 79400 | $51.4B | United States | Alana | Alana | Artificial Intelligence Marketing | 2016 | n/a |
In 2016 Nike deployed Alana as a Marketing Artificial Intelligence to extend advertising and customer engagement capabilities across its marketing organization. Nike implemented Alana to identify customer profiles and analyze interactions with the brand, positioning Alana Marketing Artificial Intelligence as a core tool for personalized customer experience and advertising orchestration.
Alana is configured with functional modules for large scale customer profiling, interaction analytics, and a reporting stack that delivers descriptive, predictive, and prescriptive analyses. The implementation includes a personalization engine that applies profile-level decisions to campaign delivery, a conversational assistant module that functions as an automated sales and FAQ agent, and a content generation module used to produce social media and engagement assets. The Alana application orchestrates automated insights and content workflows to support advertising professionals and campaign teams.
Operational coverage for Alana centers on Nike marketing and advertising teams, where the solution is embedded into campaign planning, customer engagement workflows, and content pipelines. Governance emphasizes report-driven actions, with Alana guiding decisions via its descriptive, predictive and prescriptive output and feeding insights into marketing operations. The implementation for Nike highlights Alana Marketing Artificial Intelligence delivering higher accuracy, speed, and fidelity than manual processes, and helping the company pursue higher engagement with consumers.
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Spotify | Media | 9123 | $3.2B | Sweden | Alana | Alana | Artificial Intelligence Marketing | 2016 | n/a |
In 2016, Spotify implemented Alana, deploying the Alana platform to support advertising and marketing activities under the Marketing Artificial Intelligence category. The engagement leveraged Alana as a purpose-built advertising intelligence system developed by a vendor operating across the US, Brazil and Europe and already used in beta by major brands including Netflix, Coke, Oreo, Philips and Lenovo.
The Alana platform implementation centered on its proprietary social media collection system with more than a decade of indexed social data and a cognitive computing engine. Functional capabilities implemented included large scale audience mapping that profiles hundreds of millions of consumers, natural language processing and natural language generation engines for autonomous conversational engagement, and automated content synthesis for campaign creative workflows.
Operational coverage for the deployment focused on Spotify marketing and advertising functions, enabling programmatic conversational touchpoints and audience segmentation for campaign targeting. The architecture emphasized a continuous data pipeline from the platforms social collection subsystem into the cognitive engine, where mapped consumer profiles were used to drive autonomous interactions and message generation.
Governance and process changes accompanying the rollout addressed campaign level controls, message approval workflows, and oversight of autonomous interactions to align creative and brand safety processes with marketing operations. The implementation narrative positions Alana as the primary Marketing Artificial Intelligence platform for advertising use cases at Spotify, with configuration centered on audience mapping, conversational engagement, and content automation.
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The Coca-Cola Company | Consumer Packaged Goods | 69700 | $47.1B | United States | Alana | Alana | Artificial Intelligence Marketing | 2016 | n/a |
In 2016 The Coca-Cola Company implemented Alana, a Marketing Artificial Intelligence application, to augment advertising and customer engagement workflows. Alana is described as an AI agent that identifies customer profiles and analyzes interactions to enable personalized customer experience at scale.
The Alana implementation focused on capabilities typical of Marketing Artificial Intelligence, including large scale customer profile identification, descriptive analytics, predictive scoring, prescriptive recommendations, automated insight generation, conversational FAQ and automated content generation for social media. The Alana application was configured to synthesize billions of data points into actionable signals for advertising professionals and to generate automated content and responses that support campaign orchestration.
Operational coverage for Coca-Cola centers on marketing, advertising, social media and customer experience functions, where Alana drives personalized outreach, interactive problem solving, and sales enablement. Reports produced by Alana are used to guide automated actions and to align creative and media workflows with data driven recommendations.
Governance and workflow changes emphasized report guided decisioning, where descriptive, predictive and prescriptive analyses inform automated engagement and content workflows across teams. The Alana Marketing Artificial Intelligence deployment is positioned to scale personalized engagement, automate routine customer interactions and deliver automated insights to advertising and sales teams, improving speed and fidelity of customer-facing actions compared to manual processes.
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FAQ - APPS RUN THE WORLD Alana Coverage
Alana is a Artificial Intelligence Marketing solution from Alana.
Companies worldwide use Alana, from small firms to large enterprises across 21+ industries.
Organizations such as Nike, The Coca-Cola Company and Spotify are recorded users of
Alana for Artificial Intelligence Marketing.
Companies using Alana are most concentrated in Retail, Consumer Packaged Goods and Media, with adoption spanning over 21 industries.
Companies using Alana are most concentrated in United States and Sweden, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Alana across Americas, EMEA, and APAC.
Companies using Alana range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 66.67%.
Customers of Alana include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Alana customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Artificial Intelligence Marketing.