List of Amadeus Loyalty Management Customers
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Since 2010, our global team of researchers has been studying Amadeus Loyalty Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Amadeus Loyalty Management for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Amadeus Loyalty Management for Customer Loyalty include: Virgin Australia, a Australia based Transportation organisation with 8000 employees and revenues of $4.12 billion and many others.
Contact us if you need a completed and verified list of companies using Amadeus Loyalty Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Amadeus Loyalty Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
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Virgin Australia | Transportation | 8000 | $4.1B | Australia | Amadeus IT Group | Amadeus Loyalty Management | Customer Loyalty | 2020 | n/a |
In 2020, Virgin Australia implemented Amadeus Loyalty Management as its Customer Loyalty platform to centralize loyalty lifecycle and rewards orchestration across web and mobile channels. The deployment emphasized modular loyalty capabilities and enhancements within Amadeus Crane and ALMS, supporting tier management, VIP lifecycle design, and the Virgin Australia Business Flyer VABF program configuration.
Configuration work focused on membership lifecycle workflows, VIP tier rules and entitlement management, promotion and campaign integration for experiences such as the Middle Seat Lottery, and rewards consumption workflows including Virgin Money gift card processing. Personalization and next best action logic were implemented to feed app and web channels, with preference and push notification controls and collection of behavioral signals for targeted loyalty experiences.
The implementation integrated Amadeus Crane and ALMS with a broad digital stack that included Tealium SDK and Tealium CDH for customer data orchestration, Adobe marketing tooling for campaign execution, CIAM Digital Identity and Access for member authentication, Glassbox for web and app experience analytics, Rocket integrations and Everymundo API integrations for ancillary services, and Google Wallet app integration for digital pass delivery. Additional touchpoints included email and address autocomplete and validation, native baggage notification and bag tracking feeds, Live Activities widget support for mobile, and LaunchDarkly feature flagging governed by the digital product teams.
Operational governance emphasized privacy, compliance, and IT security controls alongside enterprise architecture modeling in LeanIX, with the Digital Squad responsible for coordinating loyalty enhancements, integration sequencing, and feature flag rollout. The implementation explicitly tied Amadeus Loyalty Management to customer experience, digital marketing, product, and operations functions, enabling coordinated loyalty orchestration across Virgin Australia’s app and web ecosystems.
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