List of Amazon SAM Customers
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Since 2010, our global team of researchers has been studying Amazon SAM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Amazon SAM for Apps Development from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Amazon SAM for Apps Development include: Capital One, a United States based Banking and Financial Services organisation with 76300 employees and revenues of $39.11 billion, Woodside Energy, a Australia based Oil, Gas and Chemicals organisation with 4718 employees and revenues of $8.58 billion, Coinbase, a United States based Banking and Financial Services organisation with 3772 employees and revenues of $6.56 billion, FINRA, a United States based Professional Services organisation with 3600 employees and revenues of $1.11 billion and many others.
Contact us if you need a completed and verified list of companies using Amazon SAM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Amazon SAM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Capital One | Banking and Financial Services | 76300 | $39.1B | United States | Amazon Web Services (AWS) | Amazon SAM | Apps Development | 2020 | n/a | In 2020, Capital One implemented Amazon SAM as part of a companywide move to serverless CI/CD, using the Apps Category . The deployment centralized serverless application packaging and deployment across the bank, positioning Amazon SAM inside central CI/CD pipelines to standardize build and release processes for function-based workloads. Capital One configured Amazon SAM to package, test, and deploy tens of thousands of AWS Lambda functions, with the implementation focused on pipeline-driven packaging, automated testing, and deployment orchestration. Amazon SAM was used to codify infrastructure as code and to automate artifact creation and function deployment, aligning developer workflows with pipeline automation and continuous delivery practices. The work was a multi-team apps development and DevOps effort in the United States, integrating Amazon SAM with Capital One's central CI/CD tooling and AWS Lambda runtime environments to manage large-scale serverless operations. Operational scope included broad engineering organization coverage, with SAM templates and pipeline tasks serving as the interface between developer commits and production function releases. Governance emphasized centralized pipeline control and standardized deployment templates to reduce developer overhead and accelerate release cadence, while rollout occurred through coordinated DevOps teams and pipeline policy enforcement. Outcomes cited in the case study included increased speed to market, reduced developer overhead, and substantial cost savings for some applications, with reported savings up to 90 percent. | |
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Coinbase | Banking and Financial Services | 3772 | $6.6B | United States | Amazon Web Services (AWS) | Amazon SAM | Apps Development | 2019 | n/a | In 2019, Coinbase implemented Amazon SAM to standardize and secure serverless application deployments across many AWS accounts in the United States. Apps Category: The implementation centered on DevOps and CI/CD for serverless applications, with Amazon SAM used as the canonical deployment template format to enforce naming conventions, security controls, and multi account deployment practices. Coinbase built and open sourced Fenrir, an AWS SAM based deployer, to codify those templates and deployment workflows so serverless Lambda services could be provisioned consistently across accounts. Fenrir operates as the orchestration layer for AWS Lambda deployments and integrates with Coinbase CI/CD pipelines to validate SAM templates, apply security guardrails, and execute staged rollouts into multiple AWS accounts. The deployment architecture is AWS native, leveraging Amazon SAM for templating and Fenrir to centralize policy enforcement and account targeting across the companys AWS estate. Governance was implemented through template driven controls and standardized pipeline artifacts, shifting operational ownership toward platform engineering and developer teams that consume the standardized Amazon SAM templates. Coinbase open sourced Fenrir to externalize the deployer, and the implementation explicitly improved deployment reliability and developer velocity in the United States as stated by the project notes. | |
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FINRA | Professional Services | 3600 | $1.1B | United States | Amazon Web Services (AWS) | Amazon SAM | Apps Development | 2016 | n/a | In 2016 FINRA implemented Amazon SAM to support a Serverless, Lambda-based data-processing platform that validates massive volumes of market events. The implementation is centered on serverless application patterns, using Amazon SAM to package and version serverless stacks and to codify deployment artifacts across development, test, and production environments. Amazon SAM was used to define Lambda function resources and deployment templates as infrastructure-as-code, enabling repeatable CI/CD-driven provisioning of function code, runtime configuration, and associated AWS service resource specifications. The implementation organized functional modules as discrete validation units, allowing independent updates to validation logic, configuration, and scaling parameters while preserving centralized deployment control through SAM templates. Operationally the platform executes event-driven validation logic on AWS Lambda to process market events at high throughput, with the public documentation and conference materials describing the Lambda-based architecture and its scale. Integrations are focused on AWS-native execution of serverless functions and event ingestion, with the deployment model emphasizing stateless validation functions and parallel processing to achieve throughput objectives. Governance relied on infrastructure-as-code practices, using Amazon SAM artifacts to standardize stack definitions and to automate environment rollouts and versioning. Public AWS materials including a reInvent presentation cite that the Lambda-based solution achieved over 50% cost savings and performed in excess of half a trillion validations, outcomes documented as part of the platform narrative. | |
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Oil, Gas and Chemicals | 4718 | $8.6B | Australia | Amazon Web Services (AWS) | Amazon SAM | Apps Development | 2020 | n/a |
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Buyer Intent: Companies Evaluating Amazon SAM
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