List of Anteriad Marketing Cloud Customers
Rye Brook, 10573, NY,
United States
Since 2010, our global team of researchers has been studying Anteriad Marketing Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Anteriad Marketing Cloud for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Anteriad Marketing Cloud for Marketing Automation include: OpenText, a Canada based Communications organisation with 21400 employees and revenues of $5.17 billion, Nisbets, a United Kingdom based Retail organisation with 2075 employees and revenues of $671.0 million, PMG Worldwide, LLC, a United States based Professional Services organisation with 350 employees and revenues of $70.0 million and many others.
Contact us if you need a completed and verified list of companies using Anteriad Marketing Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Anteriad Marketing Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Nisbets | Retail | 2075 | $671M | United Kingdom | Anteriad, formerly MeritB2B | Anteriad Marketing Cloud | Marketing Automation | 2024 | n/a |
In 2024, Nisbets deployed Anteriad Marketing Cloud, a Marketing cloud application, to run a UK focused marketing efficiency and advertising optimization program. The implementation placed emphasis on Anteriad Marketing Cloud’s Incremental Lift Modeling capability to quantify incremental returns and inform media reallocation decisions across acquisition and retention segments.
Configuration centered on measurement and audience orchestration modules, with Incremental Lift Modeling implemented as the core analytical engine. Campaign measurement and audience scoring were configured to produce segment level lift metrics, enabling automated recommendations for budget shifts and tighter media allocation rules.
The program integrated Anteriad Marketing Cloud with digital advertising platforms and audience data sources to centralize attribution and audience targeting workflows. Operational coverage was UK marketing and media buying teams, with campaign planning and spend governance aligned to commercial marketing functions to support ongoing optimization.
Governance established regular lift measurement cycles and decision gates to reallocate marketing funds to higher performing segments. The initiative achieved a 20% reduction in marketing spend through the use of Incremental Lift Modeling, allowing reallocation of savings to higher performing segments, as reported in Anteriad’s disclosure of expanded European audiences and the Nisbets outcome.
|
 |
OpenText | Communications | 21400 | $5.2B | Canada | Anteriad, formerly MeritB2B | Anteriad Marketing Cloud | Marketing Automation | 2022 | n/a |
In 2022, OpenText implemented Anteriad Marketing Cloud, an application in the Apps Category. The engagement was structured around intent-driven demand generation and lead qualification using Anteriad Marketing Cloud as the platform for intent data and activation services.
Implementation scope focused on marketing and customer acquisition, running 27 targeted programs in Q1 2022, with regional and business-unit tailoring for global coverage. The deployment used program-level activation workflows to ingest intent signals, drive audience segmentation, and execute targeted outreach and nurture sequences.
Functional capabilities implemented included intent signal consumption, audience activation, program orchestration, and lead qualification automation, aligned with common marketing operations and demand generation processes. Configuration emphasized intent-driven scoring and inquiry routing to accelerate Inquiry-to-MQL and MQL-to-SQL handoffs within existing lead management workflows.
Governance and operationalization included global program coordination with localized program tailoring by region and business unit, and an emphasis on disciplined campaign measurement and handoff processes. Outcomes reported in the engagement included a 6x ROI for the Q1 2022 programs, a 25 percent improvement in Inquiry-to-MQL conversion, and a 30 percent improvement in MQL-to-SQL conversion as part of the intent-driven activation using Anteriad Marketing Cloud.
|
 |
PMG Worldwide, LLC | Professional Services | 350 | $70M | United States | Anteriad, formerly MeritB2B | Anteriad Marketing Cloud | Marketing Automation | 2024 | n/a |
PMG Worldwide, LLC implemented Anteriad Marketing Cloud in 2024, Apps Category: . PMG used Anteriad Marketing Cloud to operationalize account based marketing and programmatic and social campaign execution across global channels, with campaign management and delivery administered from the United States.
The Anteriad Marketing Cloud implementation centered on audience management and self service campaign orchestration, enabling PMG to build targeted audience segments, provision programmatic buy parameters, and activate social creatives from a single platform. Configuration emphasized reusable audience constructs and standardized campaign templates, along with workflow automation to support ABM program cadence and measurement.
Integrations focused on ingesting and activating Anteriad audiences within PMG's existing marketing technology stack to feed programmatic and social channels, without naming additional systems. Operational coverage included PMG marketing and ABM teams globally, managed from the US, with centralized governance around campaign approvals, audience reuse, and reporting run from the Anteriad Marketing Cloud. Measured results from the executed program delivered via Anteriad’s self service marketing platform included a 98% higher social CTR, a 1900% programmatic CTR, and a 71% reduction in CPM.
|
Buyer Intent: Companies Evaluating Anteriad Marketing Cloud
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||