List of Atlassian Jira Product Discovery Customers
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Since 2010, our global team of researchers has been studying Atlassian Jira Product Discovery customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Atlassian Jira Product Discovery for Collaboration from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Atlassian Jira Product Discovery for Collaboration include: Deliveroo, a United Kingdom based Distribution organisation with 135000 employees and revenues of $2.28 billion, Mettle by NatWest, a United Kingdom based Banking and Financial Services organisation with 350 employees and revenues of $110.0 million, Doodle, a Switzerland based Professional Services organisation with 130 employees and revenues of $28.0 million and many others.
Contact us if you need a completed and verified list of companies using Atlassian Jira Product Discovery, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Atlassian Jira Product Discovery customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Deliveroo | Distribution | 135000 | $2.3B | United Kingdom | Atlassian | Atlassian Jira Product Discovery | Collaboration | 2024 | n/a |
In 2024, Deliveroo implemented Atlassian Jira Product Discovery, Apps Category: , across numerous product teams to centralize planning and prioritize initiatives. Adoption began organically and scaled company wide, starting with UK product teams and expanding into the broader EMEA region to provide consistent intake and roadmap practices.
Atlassian Jira Product Discovery was configured to capture ideas, create prioritized backlogs, and produce consistent roadmaps and views for platform, design, and business teams. Configuration work focused on standardized idea templates, prioritization fields, and roadmap boards to align planning across product domains and reduce ad hoc planning fragmentation.
The deployment linked ideas to delivery in Jira to preserve traceability from discovery through execution, enabling teams to attach discovery artifacts directly to implementation tickets. Operational coverage included product, platform, design, and business functions across the UK and EMEA, creating a single place for cross functional visibility into initiatives.
Governance shifted to shared leadership views and standardized prioritization workflows, as teams adopted common entry criteria and review cadences. Leaders gained visibility into prioritization and the ability to link ideas to delivery in Jira, improving cross functional alignment and resource planning while preserving team level control over execution.
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Doodle | Professional Services | 130 | $28M | Switzerland | Atlassian | Atlassian Jira Product Discovery | Collaboration | 2023 | n/a |
In 2023, Doodle implemented Atlassian Jira Product Discovery in the Apps Category as a company-wide prioritization and roadmapping tool to connect strategic pillars to delivery and increase transparency across product, engineering, and business teams in EMEA. The deployment positioned Atlassian Jira Product Discovery as the central repository for ideas and strategic objectives to drive consistent prioritization conversations across teams.
The implementation emphasized prioritization and roadmapping capabilities, including centralized idea capture, scoring-aligned prioritization workflows, and visual roadmap publication to stakeholders. Atlassian Jira Product Discovery was configured to map strategic pillars to planned initiatives, enabling product and business owners to translate high-level objectives into prioritized discovery work.
Integrations linked discovery to delivery by connecting Atlassian Jira Product Discovery to Jira Software for delivery tracking, with explicit module usage of Jira Software noted for execution and issue-level progress monitoring. The rollout covered company-wide use across EMEA, bringing product, engineering, and business functions into a unified discovery-to-delivery workflow.
Governance changes included centralizing prioritization decision rights and standardizing planning cadences to maintain the link between strategy and execution. As a result of adopting Atlassian Jira Product Discovery, Doodle reallocated 50% of resources toward innovation and cut strategic planning time dramatically, while maintaining traceability into Jira Software for delivery follow-through.
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Mettle by NatWest | Banking and Financial Services | 350 | $110M | United Kingdom | Atlassian | Atlassian Jira Product Discovery | Collaboration | 2024 | Eficode |
In 2024, Mettle by NatWest implemented Atlassian Jira Product Discovery, leveraging Product Discovery to capture and prioritize ideas and create a unified intake for product work across the organization. The rollout was executed alongside Jira and delivered in partnership with Eficode, targeting product, engineering, and design teams in the United Kingdom and covering collaboration for more than 300 employees.
The implementation emphasized core Product Discovery capabilities for idea capture, structured prioritization and visibility into candidate work items, with configuration to align discovery artifacts to existing product backlog practices. Jira Product Discovery was configured to support decision workflows for product owners, enabling prioritized idea lists and traceability into execution pipelines in Jira.
Integrations focused on direct linkage between Jira Product Discovery records and Jira issues to maintain continuity from idea to delivery, preserving context between discovery and engineering execution. Operational scope included product managers and product owners, with the platform serving as the central feedback loop across product, engineering and design functions in the United Kingdom.
Governance changes formalized intake and prioritization processes, instituting a business-wide feedback loop and decision checkpoints to standardize how ideas progress into development. Reported outcomes from the Atlassian case study note 100% adoption by product owners and increased collaboration across 300 plus employees, improving decision-making and speeding delivery.
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Buyer Intent: Companies Evaluating Atlassian Jira Product Discovery
- Campus Circle, a United States based Professional Services organization with 82 Employees
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