List of Birla GreenTrack Customers
Mumbai, 400030,
India
Since 2010, our global team of researchers has been studying Birla GreenTrack customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Birla GreenTrack for Blockchain Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Birla GreenTrack for Blockchain Platform include: H&M, a Sweden based Retail organisation with 143000 employees and revenues of $21.55 billion, Grasim Industries, a India based Manufacturing organisation with 45000 employees and revenues of $17.33 billion, Monki Sweden, a Sweden based Retail organisation with 642 employees and revenues of $50.0 million, and Other Stories, a United States based Government organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Birla GreenTrack, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Birla GreenTrack customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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and Other Stories | Government | 10 | $1M | United States | Aditya Birla Group | Birla GreenTrack | Blockchain Platform | 2020 | n/a | In 2020, and Other Stories implemented Birla GreenTrack as a traceability solution for Livaeco viscose fibre used in its garments. The adoption targets an apparel sourcing and ESG use case in Europe, with product labeling reading Livaeco by Birla Cellulose evidencing sourcing of Birla traceable viscose fibre. Birla GreenTrack, a Blockchain Platform, was applied to capture provenance and chain of custody data for fibre inputs and supplier attestations, leveraging traceability and provenance modules, inventory event capture, and immutable recordkeeping consistent with Blockchain Platform capabilities. Operational scope centered on sourcing, supplier attestations, and product labeling workflows supporting the brand’s European apparel procurement and sustainability disclosures within a small retail organization. Integrations with other enterprise systems were not specified in the source, with orchestration described primarily at the supplier submission and product-label level rather than explicit ERP or PLM linkage. This implementation positions and Other Stories Birla GreenTrack Blockchain Platform as the vendor-provided traceability layer for Livaeco fibre, aligning the application to apparel sourcing and ESG business functions. | |
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Grasim Industries | Manufacturing | 45000 | $17.3B | India | Aditya Birla Group | Birla GreenTrack | Blockchain Platform | 2019 | n/a | In 2019, Grasim Industries deployed Birla GreenTrack, an in-house Blockchain Platform designed to provide auditable provenance from raw pulp to finished garment. The implementation targets traceability and sustainability for Birla Cellulose products and has expanded to include more than 90 active brands and around 1,400 registered value chain partners across India, China, Turkey and Bangladesh, reflecting its operational scope across sourcing, manufacturing and retail channels. Birla GreenTrack implements two complementary capabilities, value chain traceability and source verification through a molecular tracer, to capture complete provenance. The platform records ingredient-level data beginning with the specific sustainably managed forest source, traces processing through yarn, fabric and garment manufacturing, and surfaces consumer-facing provenance via scannable codes. Birla GreenTrack also includes order and shipment tracking functions to provide brands with real-time visibility of logistics alongside provenance records. The implementation incorporates a proprietary DNA tracker that is embedded into fiber at production and remains detectable through downstream processing, enabling material authentication. Verification is operationalized through a testing workflow where brands, garment makers and mills send either a full garment or two meters of fabric to Birla Cellulose laboratories in India and China for tracer confirmation, which ties physical testing to the blockchain record. Governance and operational processes were adjusted to support chain-of-custody accountability, partner registration and data sharing permissions so stakeholders can access provenance records in real time. Birla GreenTrack provides transparency for sustainability certification alignment with FSC and SFI sourcing claims, and the platform is offered to supply chain partners and brands without additional cost, which has encouraged adoption and improved accountability across the value chain. | |
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H&M | Retail | 143000 | $21.5B | Sweden | Aditya Birla Group | Birla GreenTrack | Blockchain Platform | 2020 | n/a | In 2020 H&M implemented Birla GreenTrack, a Blockchain Platform, to capture provenance of Birla Cellulose circular fibres including Liva Reviva and Livaeco used in H&M HOME and other brands. The implementation supports H&M’s objective to increase sustainable-material uptake and supply-chain transparency by enabling traceability from supplier-declared fiber lots to consumer verification. Birla GreenTrack functions as a ledger-based traceability layer recording batch-level provenance and material attributes, and it enables consumer-facing QR-code verification in Europe as advertised by Birla Cellulose. The configuration emphasizes mapping fiber batches to product identifiers, maintaining immutable provenance records, and exposing supplier trace data through QR workflows that consumers can access. Operational coverage includes sourcing, procurement, sustainability, and product labeling for H&M HOME and other brand lines that source Liva Reviva and Livaeco, with supplier-origin trace data supplied by Birla Cellulose feeding the Blockchain Platform. Governance and process changes focused on embedding provenance capture into labeling and verification workflows, aligning sustainability and sourcing teams to manage recorded provenance and consumer verification processes. | |
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Retail | 642 | $50M | Sweden | Aditya Birla Group | Birla GreenTrack | Blockchain Platform | 2021 | n/a |
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Buyer Intent: Companies Evaluating Birla GreenTrack
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