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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Bloomtools Email Marketing Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Bathroom Werx Australia Construction and Real Estate 80 $15M Australia Bloomtools Bloomtools Email Marketing Marketing Automation 2012 n/a
In 2012, Bathroom Werx Australia implemented Bloomtools Email Marketing, deploying Marketing Automation to support customer retention and franchise lead generation. The engagement combined a new website build with a Database Marketing and email campaign program delivered by Bloomtools for the Bathroom Werx franchise network across Australia. The implementation centered on Bloomtools Email Marketing with a centralized customer database, campaign management, audience segmentation, reusable email templates, scheduled dispatch and reporting for site visit and conversion signals. The website and the email marketing database were integrated to capture leads and synchronize behavioral triggers, enabling automated outreach to drive repeat visits and targeted franchise-level communications. Functional capabilities emphasized database-driven campaign workflows, template management and analytics consistent with Marketing Automation practices. Operational scope covered the Bathroom Werx franchise network and the company marketing function in Australia, with rollout focused on retention of existing customers and franchise lead generation. Governance consolidated campaign control and content templates to maintain brand consistency across franchise locations while allowing centrally orchestrated lead flows. The implementation is described on the Bloomtools client spotlight as a combined website and Database Marketing/email campaigns program that delivered higher site visits, repeat visits and conversions for the franchise network.
Cooper Grace Ward Australia Professional Services 220 $40M Australia Bloomtools Bloomtools Email Marketing Marketing Automation 2006 n/a
In 2006, Cooper Grace Ward Australia implemented Bloomtools Email Marketing. The implementation deployed Bloomtools website and Database Marketing tools to publish news and articles and to send targeted email updates to clients and prospects as part of the firm’s CRM and marketing activities in Australia. Bloomtools Email Marketing was configured to support database-driven email campaigns and web content publishing, aligning site article publication with targeted outreach workflows consistent with Marketing Automation capabilities such as list segmentation, templated messaging, and scheduled sends. The deployment integrated website content workflows with the database marketing module to maintain client and prospect lists and to coordinate communications across corporate marketing and practice-area teams. Governance emphasized marketing-led campaign management and content approval processes, assigning operational ownership to CRM and marketing functions. The implementation focused on driving client engagement and targeted communications to support the firm’s practice-area outreach and online presence.
Franchise Association Of New Zealand Non Profit 10 $1M New Zealand Bloomtools Bloomtools Email Marketing Marketing Automation 2014 n/a
In 2014, the Franchise Association Of New Zealand engaged Bloomtools to deploy Bloomtools Email Marketing as part of a new CMS backed website to support membership communications. The deployment used Bloomtools Email Marketing and Database Marketing capabilities in the Marketing Automation category to capture newsletter signups and manage association marketing workflows across the organization's New Zealand membership. Implementation focused on membership management and newsletter integration, combining CMS content, front end signup forms and a central contact database for targeted communications. Functional capabilities implemented included subscriber list management, campaign scheduling and automated distribution of event and publication newsletters, consistent with Marketing Automation standard workflows. Configuration emphasized synchronizing membership records with the email database so that communications could be segmented by membership status and interest, and templates were instrumented for recurring event and publication notifications. Operational scope covered membership and association marketing for the Franchise Association Of New Zealand, with communications workflows routed through the CMS to the Bloomtools Email Marketing system. As reported by the vendor, the project increased page traffic and member engagement, and governance changes centralized newsletter publishing and database marketing ownership within the association's communications function.
Pure Water Systems Australia Retail 50 $20M Australia Bloomtools Bloomtools Email Marketing Marketing Automation 2010 n/a
In 2010, Pure Water Systems Australia implemented Bloomtools Email Marketing. The deployment targeted Marketing Automation workflows that tied Bloomtools Email Marketing to the company website and the existing customer email database to operationalize triggered email campaigns across Australia. The implementation centered on database-driven email marketing capabilities, using triggered email campaigns, list segmentation, and automated nurture sequences to convert web interactions into leads. Bloomtools Email Marketing was configured to run event based triggers and scheduled sends, aligning with standard Marketing Automation functional workflows for campaign orchestration and subscriber management. Integrations were focused on the Bloomtools website and the company email database, enabling cross channel data flows between web behavior and email triggers. Operational coverage emphasized the marketing and lead generation functions, with campaigns executed across the Australia customer base and managed by the internal marketing team. Governance and process emphasis included centralized database marketing controls and campaign trigger rules to standardize message timing and audience selection. The Bloomtools case spotlight documents that triggered email campaigns vastly increased marketing efficiency and lead generation, and notes Pure Water Systems had been a Bloomtools client for four years as of the 2014 write up.
Wide Span Sheds Australia Manufacturing 150 $35M Australia Bloomtools Bloomtools Email Marketing Marketing Automation 2012 n/a
In 2012 Wide Span Sheds Australia implemented Bloomtools Email Marketing as part of a Marketing Automation initiative that combined the company website with Bloomtools' Ezy Communicator email and database marketing tools. The deployment positioned Bloomtools Email Marketing to support targeted, list-driven campaigns across the Australian sales region and tied campaign activity directly to website engagement metrics. The implementation centered on Ezy Communicator for email delivery and database segmentation, with campaign templates, scheduled sends, and tracking used to orchestrate targeted outreach. Bloomtools Email Marketing was configured to manage subscriber lists, segment customers for tailored messages, and capture engagement signals for follow up, reflecting standard Marketing Automation functional workflows. Technical integration linked the company website to Ezy Communicator to feed contact records and to drive click-through traffic back to product pages, creating a closed loop between email sends and site behavior. Operational scope covered marketing and sales functions, with campaign management and lead follow up coordinated through the platform to support sales conversion activities in Australia. The initiative produced explicit CRM and marketing automation outcomes, with campaign reporting indicating $1.3 million in direct sales and more than 10,000 website visits measured within a three day period. Governance focused on database-driven targeting and campaign scheduling to replicate high-impact promotional runs.
Showing 1 to 5 of 5 entries

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FAQ - APPS RUN THE WORLD Bloomtools Email Marketing Coverage

Bloomtools Email Marketing is a Marketing Automation solution from Bloomtools.

Companies worldwide use Bloomtools Email Marketing, from small firms to large enterprises across 21+ industries.

Organizations such as Cooper Grace Ward Australia, Wide Span Sheds Australia, Pure Water Systems Australia, Bathroom Werx Australia and Franchise Association Of New Zealand are recorded users of Bloomtools Email Marketing for Marketing Automation.

Companies using Bloomtools Email Marketing are most concentrated in Professional Services, Manufacturing and Retail, with adoption spanning over 21 industries.

Companies using Bloomtools Email Marketing are most concentrated in Australia and New Zealand, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Bloomtools Email Marketing across Americas, EMEA, and APAC.

Companies using Bloomtools Email Marketing range from small businesses with 0-100 employees - 60%, to mid-sized firms with 101-1,000 employees - 40%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Bloomtools Email Marketing include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Bloomtools Email Marketing customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.