List of blue.ACTION Customers
Düsseldorf, 40549,
Germany
Since 2010, our global team of researchers has been studying blue.ACTION customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased blue.ACTION for Campaign Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using blue.ACTION for Campaign Management include: Deutsche Telekom Germany, a Germany based Communications organisation with 74550 employees and revenues of $27.75 billion, Telefonica Germany, a Germany based Communications organisation with 7850 employees and revenues of $9.20 billion, OBI Group Holding, a Germany based Retail organisation with 40000 employees and revenues of $9.02 billion and many others.
Contact us if you need a completed and verified list of companies using blue.ACTION, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The blue.ACTION customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Deutsche Telekom Germany | Communications | 74550 | $27.7B | Germany | Blue Avenir | blue.ACTION | Campaign Management | 2023 | n/a |
In 2023, Deutsche Telekom Germany deployed blue.ACTION for Campaign Management. The engagement with vendor Blue Avenir targeted marketing and campaign management initiatives within Deutsche Telekom Germany, focusing on improving targeted outreach and personalization across marketing functions.
Deployment centered on blue.ACTION Campaign Management capabilities, leveraging category-aligned functionality such as audience segmentation, campaign orchestration, personalized messaging, scheduling, and campaign analytics to support marketing operations. Configuration and automation emphasis was on campaign lifecycle workflows and orchestration to enable more consistent multichannel outreach, consistent with Campaign Management application patterns.
Public vendor references and the presence of Deutsche Telekom branding on the Blue Avenir site indicate module usage of blue.ACTION for these marketing initiatives, and Blue Avenir cites higher conversion and improved efficiency as outcomes in its references. Governance details and third-party system integrations were not specified in public materials, therefore operational coverage is described at the marketing and campaign operations level for Deutsche Telekom Germany.
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OBI Group Holding | Retail | 40000 | $9.0B | Germany | Blue Avenir | blue.ACTION | Campaign Management | 2023 | n/a |
In 2023 OBI Group Holding engaged Blue Avenir to deploy blue.ACTION as its Campaign Management platform in Germany. The assignment of blue.ACTION as the Campaign Management application is inferred from Blue Avenir's campaign-management offering and vendor site branding, and reflects a project focused on data-driven marketing and campaign automation to support upsell and conversion objectives across digital channels.
Implementation centered on campaign orchestration and marketing automation capabilities within blue.ACTION, including audience segmentation, automated campaign workflows, and cross-channel execution consistent with Campaign Management functionality. The engagement targeted OBI's digital marketing and e-commerce business functions in Germany, with Blue Avenir configuring data-driven triggers and campaign-related automation and establishing centralized campaign planning and operational handoff processes for marketing teams.
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Telefonica Germany | Communications | 7850 | $9.2B | Germany | Blue Avenir | blue.ACTION | Campaign Management | 2023 | n/a |
In 2023 Telefonica Germany deployed blue.ACTION as its Campaign Management platform to support campaign and CRM related marketing automation initiatives in the DACH region. The engagement with Blue Avenir centered on using blue.ACTION to centralize targeted communications and improve campaign performance for Telefonica Germany marketing teams.
The implementation of blue.ACTION emphasized campaign orchestration capabilities common to Campaign Management solutions, including audience segmentation, campaign scheduling and sequencing, template based messaging, and performance reporting. Configuration work focused on mapping marketing use cases into reusable campaign workflows and rule based targeting to support personalized communications across customer segments.
Operational coverage extended across Telefonica Germany marketing and campaign operations in the DACH region, with integration points scoped to CRM related data sources and marketing data orchestration to enable audience activation and measurement. The deployment supported multichannel activation and centralized reporting to align campaign operations with CRM driven customer lifecycle activities.
Governance work included establishing centralized campaign governance and approval workflows to standardize targeting rules and campaign taxonomies, along with a phased rollout across marketing teams. The project emphasized process alignment between campaign operations and CRM stakeholders to ensure consistent execution of targeted communications using blue.ACTION.
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