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List of BNTouch Mortgage CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
CrossCountry Mortgage Banking and Financial Services 7000 $3.6B United States BNTouch BNTouch Mortgage CRM CRM 2022 n/a
In 2022, CrossCountry Mortgage implemented BNTouch Mortgage CRM, deploying the application as a CRM to consolidate borrower and partner communications across the United States. The BNTouch Mortgage CRM deployment is cited by the vendor testimonial for improving borrower and partner communications and for increasing workflow transparency within origination workflows. The implementation emphasized CRM capabilities such as centralized contact and pipeline management, communication orchestration across borrower and partner channels, and activity tracking with task automation to support loan origination teams. Configuration work focused on mapping borrower lifecycle stages, automating notifications and touchpoints, and aligning CRM workflows with mortgage origination processes. Operational integration included a direct LOS linkage with Encompass, enabling synchronization of loan data and shared status visibility between the loan origination system and the CRM. Rollout and governance concentrated on origination and partner-facing processes in the United States, aligning communications governance and operational workflows to improve transparency between loan officers, operations, and external partners.
EMM Loans Banking and Financial Services 300 $50M United States BNTouch BNTouch Mortgage CRM CRM 2024 n/a
In 2024, EMM Loans implemented BNTouch Mortgage CRM to centralize borrower communications and campaign automation across its U.S. operations. The deployment focuses on CRM-driven email and SMS automation, marketing automation, and milestone campaign orchestration across multiple business units, reflecting the module usage described in vendor case materials. BNTouch Mortgage CRM was configured to run automated email and SMS campaigns, manage borrower messaging workflows, and execute milestone campaigns tied to loan lifecycle events. Functional capabilities in use include campaign segmentation, template-driven outbound messaging, and CRM record-driven trigger automation, consistent with standard CRM campaign orchestration and marketing workflows. Operational coverage spans multiple business units within the United States, with governance organized around centralized campaign approvals and coordinated borrower communication workflows. The BNTouch Mortgage CRM serves as the system of record for borrower engagement and campaign orchestration, aligning CRM, marketing automation, and borrower communication functions under a unified operational model.
Paragon Home Loans Banking and Financial Services 100 $16M United States BNTouch BNTouch Mortgage CRM CRM 2023 n/a
In 2023 Paragon Home Loans deployed BNTouch Mortgage CRM, categorized as CRM, to centralize client information, automate communications, and maintain loan status visibility across its U.S. mortgage operations. The BNTouch Mortgage CRM implementation emphasized client record consolidation and automated communication workflows to support retail mortgage origination and servicing functions at Paragon Home Loans. The configuration combined contact and pipeline management with automated messaging sequences and database import/synchronization capabilities, and testimonial language indicates automatic synchronization with mortgage software that infers integration with the lender operating system LOS to keep borrowers, loan officers, processors and referral partners updated during the loan process. Operational coverage focused on loan origination teams and related support functions, with governance and workflow changes oriented around standardized status updates and synchronized data feeds to orchestrate handoffs and reduce ad hoc communication across the lending lifecycle.
Thrive Mortgage Professional Services 700 $70M United States BNTouch BNTouch Mortgage CRM CRM 2021 n/a
In 2021, Thrive Mortgage deployed BNTouch Mortgage CRM to centralize sales and production workflows for its Inside Phone Sales and Production Partner operations in Bothell, WA. The implementation supported day to day management of residential loans for three originators producing an average monthly volume of $13M, and positioned BNTouch Mortgage CRM as the operational hub for application intake, pipeline tracking, and outbound client engagement. The BNTouch Mortgage CRM configuration emphasized loan pipeline management and application data capture, with functional modules covering lead and contact management, task orchestration for follow up, commission-based sales support, and automated workflow steps for ordering appraisals, surveys, title commitments, and credit supplements. The deployment used category aligned capabilities common to CRM to standardize outbound call workflows to realtors, financial planners, estate and divorce attorneys, and borrowers, while enabling collaboration between loan officers and underwriting teams. Operational coverage included daily outbound call operations, borrower and third-party communications, and production coordination across underwriting, escrow, appraisal, and compliance functions. The CRM served as the single source for updating loan status and communicating with borrowers, real estate agents, and other parties to maintain a smooth loan process, and it was used to input application details and initiate downstream processing activities. Governance and process configuration focused on streamlining process flow from the CRM to timely follow up and transaction execution, with explicit controls for pipeline updates and handoffs between sales, production, and underwriting. Outcomes reported by the Thrive Mortgage team included completed accurate transactions through the streamlined CRM process flow, sustained customer service quality across parties involved in the loan lifecycle, proactive relationship building to surface opportunities, and coordinated solutions to achieve loan commitments with underwriting, escrow, appraisal, and compliance teams.
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FAQ - APPS RUN THE WORLD BNTouch Mortgage CRM Coverage

BNTouch Mortgage CRM is a CRM solution from BNTouch.

Companies worldwide use BNTouch Mortgage CRM, from small firms to large enterprises across 21+ industries.

Organizations such as CrossCountry Mortgage, Thrive Mortgage, EMM Loans and Paragon Home Loans are recorded users of BNTouch Mortgage CRM for CRM.

Companies using BNTouch Mortgage CRM are most concentrated in Banking and Financial Services and Professional Services, with adoption spanning over 21 industries.

Companies using BNTouch Mortgage CRM are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of BNTouch Mortgage CRM across Americas, EMEA, and APAC.

Companies using BNTouch Mortgage CRM range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 0%.

Customers of BNTouch Mortgage CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified BNTouch Mortgage CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.