List of Branch Performance Customers
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Since 2010, our global team of researchers has been studying Branch Performance customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Branch Performance for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Branch Performance for Marketing Analytics include: Puma, a Germany based Retail organisation with 22214 employees and revenues of $10.49 billion, Rentomojo India, a India based Retail organisation with 759 employees and revenues of $30.0 million, Tunaiku, a Indonesia based Banking and Financial Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Branch Performance, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Branch Performance customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Puma | Retail | 22214 | $10.5B | Germany | Branch | Branch Performance | Marketing Analytics | 2022 | n/a | In 2022, Puma implemented Branch Performance as part of a global marketing and CRM initiative to support its first global e-commerce app, announced from Branch's San Francisco office. The deployment targeted the Marketing Analytics category to instrument web-to-app acquisition and measurement workflows while tying email and social channels to mobile commerce outcomes. The implementation included Branch Performance capabilities such as web-to-app smart banners branded as Journeys, Universal Email deep links embedded in CRM campaigns, and social deep linking to route users directly into app content. These functional modules were configured to capture install attribution, deep link routing, and campaign-level conversion signals to improve app onboarding funnels and post-install engagement. Operational coverage was global and cross-functional, led by Puma marketing and CRM teams with technical implementation on Puma web properties, email templates, and social campaign assets. The architecture emphasized client-side web banner delivery and deep link handling within Puma’s app, enabling consistent user journeys from web and email channels into the mobile commerce experience. Governance and rollout followed a campaign-driven model with staged Journeys and email deep link releases tied to marketing calendars, enabling measurement of installs and conversions through Branch Performance. Puma’s stated outcomes from the initiative included increased installs and conversions and improved mobile commerce experiences. | |
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Rentomojo India | Retail | 759 | $30M | India | Branch | Branch Performance | Marketing Analytics | 2021 | n/a | In 2021, Rentomojo India implemented Branch Performance to consolidate cross-channel attribution and deep linking as part of a Marketing Analytics initiative. The Branch Performance deployment centralized measurement across paid and organic channels in India and standardized attribution and campaign-level reporting for mobile app acquisition and retention. Branch Performance's functional modules included deep linking, attribution measurement, and cross-channel analytics instrumentation, enabling unified tracking of user journeys from paid ads and organic touchpoints into the mobile app. The deployment focused on marketing and growth functions, centralizing campaign measurement and governance to inform ROI and lifetime value decisions, and produced documented outcomes of a 45% increase in app user lifetime value, a 42% increase in mobile app revenue, and a 78% reduction in fraudulent installs. | |
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Tunaiku | Banking and Financial Services | 10 | $1M | Indonesia | Branch | Branch Performance | Marketing Analytics | 2024 | n/a | In 2024 Tunaiku deployed Branch Performance to standardize attribution across paid networks and to implement deep links for owned channels including WhatsApp, SMS, and push, positioning Branch Performance as its core Marketing Analytics application for marketing and CRM functions in Indonesia. The implementation focused on consistent attribution rules and deep-linking behavior to unify measurement between paid acquisition channels and owned-channel engagement. The configuration centered on two explicit functional capabilities, attribution standardization across paid networks and deep linking for owned channels, with an additional emphasis on fraud reduction features provided by Branch Performance. Implementation work included instrumenting deep links for owned-channel workflows, aligning click-to-install attribution across campaigns, and activating Branch Performance fraud mitigation controls for install validity and click quality. Rollout and governance established standardized attribution policies and deep-link conventions for marketing and CRM teams, with operational coverage across paid media and owned-channel outreach in Indonesia. Outcomes reported from the deployment include a 23% increase in app downloads and a greater than 15% decrease in cost-per-acquisition, while fraud reduction was cited as an operational objective supported by Branch Performance. |
Buyer Intent: Companies Evaluating Branch Performance
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