List of Bright Pattern Interactive Voice Response Customers
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Since 2010, our global team of researchers has been studying Bright Pattern Interactive Voice Response customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Bright Pattern Interactive Voice Response for Call Center, Customer Support from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Bright Pattern Interactive Voice Response for Call Center, Customer Support include: Randstad Netherlands, a Netherlands based Professional Services organisation with 3850 employees and revenues of $3.71 billion, Officeworks, a Australia based Retail organisation with 9000 employees and revenues of $2.23 billion, Hurtigrutena, a Norway based Leisure and Hospitality organisation with 1919 employees and revenues of $400.0 million and many others.
Contact us if you need a completed and verified list of companies using Bright Pattern Interactive Voice Response, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Bright Pattern Interactive Voice Response customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Hurtigrutena | Leisure and Hospitality | 1919 | $400M | Norway | Bright Pattern | Bright Pattern Interactive Voice Response | Call Center,Customer Support | 2020 | n/a | In 2020, Hurtigrutena implemented Bright Pattern Interactive Voice Response to expand customer self-service across its international travel customer support operations in Norway. The Bright Pattern Interactive Voice Response deployment targeted contact center workflows within the Call Center,Customer Support category and focused on inbound support for booking, itinerary, and travel inquiries. The implementation centered on conversational IVR capabilities and personalized caller identification, with operational configuration of reusable call flows and self-service menus to reduce manual setup. Bright Pattern Interactive Voice Response was configured to support dynamic routing and context-aware voice interactions, enabling automated authentication and menu branching consistent with typical call center automation patterns. A key technical integration linked the platform with Salesforce for personalized caller identification, using CRM records to surface customer context and influence IVR routing and agent pop screens. Operational scope covered the customer support department and Norway-based international travel contact centers, aligning IVR flows with agent handoff procedures and CRM-driven callbacks. Governance emphasized centralized control of IVR flow versions and role-based change management to speed updates and reduce variability across sites. The case study reports explicit operational outcomes, including an approximate 25 percent reduction in IVR setup time and a 50 percent reduction in agent training time after rollout of Bright Pattern Interactive Voice Response. | |
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Officeworks | Retail | 9000 | $2.2B | Australia | Bright Pattern | Bright Pattern Interactive Voice Response | Call Center,Customer Support | 2023 | n/a | In 2023, Officeworks implemented Bright Pattern Interactive Voice Response as part of an omnichannel contact center deployment to improve store-level customer support, classified under Call Center,Customer Support. The implementation centered on Bright Pattern’s omnichannel platform and included a live-editable IVR and a mobile-enabled agent experience, with configuration focused on store routing and agent-accessible workflows to support in-store and contact center interactions across Australia. The deployment covered customer support and store operations functions and emphasized operational governance that enabled business teams to edit IVR flows in real time and update agent workflows without engineering cycles. Within two months the program delivered a 270% improvement in store answer rate, and over the first year approximately 91% of roughly 6 million calls were answered within 60 seconds, with projected labor savings in excess of $2 million, reflecting the operational impact on contact center staffing and store-level service availability. | |
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Randstad Netherlands | Professional Services | 3850 | $3.7B | Netherlands | Bright Pattern | Bright Pattern Interactive Voice Response | Call Center,Customer Support | 2020 | n/a | In 2020, Randstad Netherlands implemented Bright Pattern Interactive Voice Response to modernize service management and contact center automation. The deployment targeted Randstad's global IT and service operations while headquartered in the Netherlands, and is recorded under the Call Center,Customer Support category. Implementation configured Bright Pattern Interactive Voice Response to support conversational IVR flows and automation rules that enabled call deflection and automated interaction handling. The configuration emphasized session routing and orchestration of contact center tasks, and the case study explicitly references plans to extend the deployment with Bright Pattern’s Conversational IVR and voice biometrics. The Bright Pattern Interactive Voice Response solution was integrated with Ivanti and PeopleSoft to connect contact center interactions into IT service management and workforce systems, enabling ticket creation and routing into existing service workflows and alignment to employee records for authentication and routing logic. Integrations focused on API oriented connectivity and event driven handoffs between the IVR layer and backend service systems to maintain operational continuity for IT and service teams. Governance and operational changes centralized contact handling for IT and service functions and adjusted workflows to prioritize automated deflection and case automation. The case study reports ROI payback in months and describes roadmap plans for conversational IVR and voice biometrics to further scale automation. |
Buyer Intent: Companies Evaluating Bright Pattern Interactive Voice Response
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