List of Brightidea Customers
San Francisco, 94105-3927, CA,
United States
Since 2010, our global team of researchers has been studying Brightidea customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Brightidea for Collaboration from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Brightidea for Collaboration include: Merck, a United States based Life Sciences organisation with 73000 employees and revenues of $64.17 billion, Cabot, a United States based Oil, Gas and Chemicals organisation with 4151 employees and revenues of $3.99 billion, Nielsen United States, a United States based Media organisation with 3700 employees and revenues of $1.20 billion and many others.
Contact us if you need a completed and verified list of companies using Brightidea, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Brightidea customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cabot | Oil, Gas and Chemicals | 4151 | $4.0B | United States | Brightidea | Brightidea | Collaboration | 2015 | n/a |
In 2015, Cabot implemented Brightidea to support company-wide collaborative innovation. Cabot deployed Brightidea under the Collaboration category to centralize idea evaluation and knowledge sharing across its global workforce, spanning technical, commercial, and marketing business functions.
The Brightidea implementation configured time-boxed challenges and supported hybrid physical and virtual launch formats, establishing structured intake and evaluation workflows, campaign orchestration, and knowledge capture capabilities. Functional emphasis included centralized idea scoring, campaign reporting, and institutionalized review cycles to coordinate cross-functional submissions and decisioning.
Brightidea publicized a mid-2015 campaign for Cabot that produced two ideas the vendor reported were expected to generate tens of millions of dollars and cited over $10M in financial outcomes, providing explicit program-level results. The rollout centralized innovation governance and operationalized collaborative ideation across business units to sustain ongoing challenge-based workflows.
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Merck | Life Sciences | 73000 | $64.2B | United States | Brightidea | Brightidea | Collaboration | 2013 | n/a |
In 2013 Merck implemented Brightidea to run a global internal innovation program for R&D and product development. The implementation launched in May 2013 and scaled to engage thousands of employees across 140 countries, positioning Brightidea as a central Collaboration application to orchestrate idea generation and structured innovation activities across the company.
The deployment focused on ongoing challenges and communities to collect, evaluate and prioritize ideas, using Brightidea to host challenge portals, structured idea submission workflows, and evaluation pipelines. Configuration prioritized community management and challenge lifecycle controls to enable repeatable campaign execution and program scaling, with functional capabilities implemented for idea intake, peer commentary, evaluation scoring and prioritization workflows consistent with Collaboration platforms.
Operational coverage included global R&D and product development groups, with the platform used by program managers and participating employees across corporate sites and regional teams. Brightidea centralized idea flow and served as a common repository for concept evaluation and cross functional collaboration, supporting roadmap inputs and iterative challenge cycles. No implementation partners are cited.
Program governance was organized around recurring challenges and community moderation to support evaluation and prioritization processes, enabling Merck to scale the innovation program over time. The Brightidea deployment produced measurable employee engagement outcomes globally as the program expanded, and the platform remains framed as an enduring Collaboration tool for internal innovation at Merck.
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Nielsen United States | Media | 3700 | $1.2B | United States | Brightidea | Brightidea | Collaboration | 2013 | n/a |
In 2013, Nielsen United States implemented Brightidea to manage 10 to 15 concurrent innovation initiatives across business units, deploying the Brightidea platform as a centralized Collaboration layer for idea management and governance. The deployment was scoped to support product and process innovation across Nielsen's global operations and business units, centralizing intake and decision workflows under a single application.
Brightidea was configured to provide structured idea intake and campaign management, idea triage and prioritization workflows, configurable evaluation scoring, and measurement dashboards for portfolio visibility. The implementation included submission routing and workflow automation for evaluation stages, enabling standardized governance, stage gate orchestration, and lifecycle tracking across concurrent initiatives.
Operational coverage spanned product and process innovation functions across global teams and multiple business units, with Brightidea centralizing idea management and governance to standardize decision rights and reporting. The case study reports approximately 500 highly-qualified idea submissions per quarter and 4,000,000 documented hours saved in 2013, outcomes that were captured through the platform's measurement and reporting capabilities.
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