List of Browntape Purchase Management Customers
Goa, 403521,
India
Since 2010, our global team of researchers has been studying Browntape Purchase Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Browntape Purchase Management for Procurement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Browntape Purchase Management for Procurement include: Croma India, a India based Retail organisation with 10000 employees and revenues of $2.15 billion, Zivame, a India based Retail organisation with 600 employees and revenues of $25.0 million, Lego India, a India based Retail organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Browntape Purchase Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Croma India | Retail | 10000 | $2.2B | India | Browntape Technologies | Browntape Purchase Management | Procurement | 2019 | n/a |
In 2019, Croma India deployed Browntape Purchase Management to extend omnichannel commerce operations and introduce procurement orchestration across its retail footprint. Browntape is cited in vendor materials as enabling omnichannel e-commerce by syncing offline store and warehouse inventory to online channels across India, and the deployment is recorded under the Procurement category to reflect inferred purchase management capabilities within that broader omnichannel program.
The implementation included Browntape Purchase Management configured for purchase order orchestration, automated replenishment workflows, and inventory-driven PO generation, inferred from the vendor's order management feature set. Configuration work focused on aligning procurement workflows with inventory visibility from stores and warehouses, and on establishing PO approval routing and receipt matching typical of Procurement applications.
Operational integrations centered on bidirectional inventory synchronization between offline store systems, warehouse inventory systems, and online sales channels across India, supporting procurement-led replenishment and order fulfillment flows. The deployment touched procurement, merchandising, supply chain, and e-commerce operations, using the Procurement application to unify demand signals from marketplaces and the company web storefront with warehouse and store stock levels.
Governance and rollout appear to have been phased to align procurement controls with omnichannel inventory governance, with centralized configuration of approval workflows and supply coordination across retail sites. Purchase and procurement capabilities are inferred from Browntape's OMS-centric public statements rather than an explicit module name in the source materials.
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Lego India | Retail | 10 | $1M | India | Browntape Technologies | Browntape Purchase Management | Procurement | 2024 | n/a |
In 2024, Lego India implemented Browntape Purchase Management as its Procurement application to formalize purchase and replenishment workflows in support of retail e-commerce operations. Browntape Purchase Management serves procurement and supply chain business functions at Lego India, and the deployment is positioned alongside Browntape’s order and inventory operations rather than as an isolated back office tool.
Module usage for purchase and procurement is inferred from Browntape’s OMS suite, so the implementation likely centers on purchase order creation and lifecycle management, supplier scheduling and demand-driven replenishment, and basic purchase-to-receipt reconciliation workflows consistent with Procurement category capabilities. Configuration emphasis is expected on aligning demand signals from marketplace sales and inventory thresholds with automated PO generation and receiving processes.
Operationally the Browntape Purchase Management implementation is integrated with Browntape’s marketplace order and inventory flows and sits within Lego India’s India-focused ecommerce operations, supporting retail, merchandising, and supply chain coordination for marketplace channels. Browntape concurrently ran marketplace e-commerce operations and paid-ads campaigns for Lego India, helping Amazon sales increase 3.8x while reducing ACoS from 11.8% to under 6%, and procurement workflows were implemented to align purchasing cadence with the elevated marketplace demand profile.
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Zivame | Retail | 600 | $25M | India | Browntape Technologies | Browntape Purchase Management | Procurement | 2020 | n/a |
In 2020 Zivame implemented Browntape Purchase Management. The deployment extended Browntape’s e-commerce and order management footprint to cover Procurement workflows for the India-based retailer, tying procurement execution to marketplace listings and omnichannel order flows. Implementation scope focused on purchase order lifecycle control, supplier record management, and inventory replenishment orchestration that align procurement triggers with SKU-level sales and listings data. Zivame used Browntape’s e-commerce and OMS capabilities to manage marketplace listings, inventory and omnichannel order flows in India, which provided the transactional context for the procurement layer.
Configuration emphasized purchase order automation and inventory-driven replenishment rules to translate marketplace demand signals into procurement actions. Integrations were established between Browntape Purchase Management and the Browntape OMS layer to synchronize SKU availability, open orders, and goods receipt reconciliation. Operational coverage targeted merchandising and supply chain functions across Zivame’s India operations, with a phased rollout to align procurement approvals and supplier communications to omnichannel order cadence. Governance centered on centralized PO control and lifecycle workflows to ensure procurement processes remained synchronized with inventory and marketplace listing velocity.
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