Croma India
Unit No. 701 & 702, Wing A, 7th Floor, Kaledonia, Sahar Road, Andheri (East),
Mumbai, 400069,
India
Mumbai, 400069,
India
91 22-6119-1000
Retail
Croma India Technographics
Croma India Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Croma India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Croma India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Croma India has purchased the following applications: Paradiso LMS for Learning and Development in 2025, Browntape Analytics for Analytics and BI in 2021, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Croma India is running and its propensity to invest more and deepen its relationship with Paradiso Solutions , Browntape Technologies , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Croma India revenues, which have grown to $2.15 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Croma India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Croma India Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paradiso Solutions | Legacy | Paradiso LMS | Learning and Development | HCM | n/a | 2025 | 2025 |
In 2025 Croma India implemented Paradiso LMS under the Learning and Development category to deploy a gamified employee training program focused on product knowledge, customer service, and sales. Paradiso LMS was configured with gamification and mobile learning modules and instrumented to support assessment workflows and content consumption tracking across learner cohorts.
The implementation emphasized Paradiso LMS gamification features such as points, badges and leaderboards to raise learner engagement, coupled with mobile learning modules for on-the-floor access to training content. Assessment management and automated certification paths were enabled to standardize knowledge validation and to record assessment scores for HR and store management review.
Operational scope covered retail operations including frontline sales staff, customer service teams, and store managers across Croma India, with learning administration housed in the company learning and development function. Integrations were limited to the declared Paradiso LMS modules and reporting outputs, with content and assessments managed inside the Paradiso LMS environment.
Governance was structured around L&D owned course lifecycle and assessment governance, with defined workflows for content updates, learner enrollment and certification maintenance. The case report documents measured improvements in learner engagement, higher assessment scores and reduced training costs following the Paradiso LMS gamified implementation.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Browntape Technologies | Legacy | Browntape Analytics | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Croma India implemented Browntape Analytics, deploying it as an Analytics and BI solution to centralize reporting for omnichannel commerce. The implementation complemented Browntape's order management system, which vendor materials describe as centralizing order and inventory management across marketplaces and offline stores in India.
Browntape Analytics was configured using the vendor's Analytics Dashboard & Reports feature, providing unified sales and inventory reporting, configurable dashboards, scheduled reports, and drill down into orders and stock levels. Data models and ETL processes were established to ingest transactional order and inventory feeds, normalize marketplace and store data, and maintain time series for sales and inventory visibility. The Analytics and BI deployment emphasized operational reporting, exception workflows, and role based access for merchandising and operations teams.
The solution consumed feeds from Browntape OMS and integrated data streams from marketplace channels and offline store systems to produce a unified view of order flow and inventory positions. Operational scope included e commerce operations, store operations, merchandising, and inventory planning across Croma India sites in India. Browntape Analytics linked transactional order records to inventory records to support order to fulfillment analysis and daily sales reconciliation.
Governance centered on centralizing report ownership and establishing operational reporting workflows so teams could access real time sales and inventory insights, an outcome cited in vendor materials. Browntape Analytics served as the primary Analytics and BI layer for Croma India to surface sales and inventory metrics across marketplaces and physical stores.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2024 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Product Information Management | eCommerce |
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2022 | 2022 |
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Product Review Management | eCommerce |
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2017 | 2017 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2023 | 2023 |
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Order Management | SCM |
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2021 | 2021 |
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Supply Chain Management | SCM |
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2021 | 2021 |
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Warehouse Management | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2024 | 2024 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2025 | 2025 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Lead Generation | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2019 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2016 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Croma India
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Croma India Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Croma India Technographics
Croma India is a Retail organization based in India,
with around 10000 employees and annual revenues of $2.15 billion.
Croma India operates a diverse technology stack with applications such as
Paradiso LMS, Browntape Analytics and Microsoft 365,
covering areas like Learning and Development, Analytics and BI and Collaboration.
Croma India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Paradiso Solutions, Browntape Technologies and Microsoft.
Croma India recently adopted applications including
Paradiso LMS in 2025, Karix Mobile Engagement Platform in 2025 and TCS OmniStore in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Croma India’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Croma India’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Croma India technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.