List of Buffer Platform Customers
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United States
Since 2010, our global team of researchers has been studying Buffer Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Buffer Platform for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Buffer Platform for Social Media Management include: California Pizza Kitchen, a United States based Leisure and Hospitality organisation with 15000 employees and revenues of $3.00 billion, Business Insider, a United States based Media organisation with 500 employees and revenues of $65.0 million, Foster Coffee, a United States based Leisure and Hospitality organisation with 18 employees and revenues of $3.0 million, Primedia, a United States based Professional Services organisation with 14 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Buffer Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Buffer Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Business Insider | Media | 500 | $65M | United States | Buffer | Buffer Platform | Social Media Management | 2014 | n/a |
In 2014, Business Insider implemented Buffer Platform to centralize social publishing and scheduling for Facebook, Instagram and other channels. The deployment was scoped to Social Media Management and embedded into Business Insider's marketing and social media workflow across teams in the United States.
The implementation leveraged Buffer Platform's Publish and Analyze features to operationalize content scheduling and performance reporting. Publish was configured for queued scheduling and calendar-driven publishing workflows to align editorial cadence with channel windows, while Analyze was used for post-level engagement analytics and reporting to editorial and social teams.
Integrations included direct publishing to Facebook and Instagram and connection to the publisher's broader channel mix, enabling centralized queue management and cross-channel scheduling. Governance changes centralized approval and scheduling responsibilities within the social team and established analytics-driven feedback loops, with the initiative driving large audience growth and higher engagement as described in the source case study.
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California Pizza Kitchen | Leisure and Hospitality | 15000 | $3.0B | United States | Buffer | Buffer Platform | Social Media Management | 2019 | n/a |
In 2019 California Pizza Kitchen implemented the Buffer Platform for Social Media Management to formalize social publishing and scheduling within its marketing organization. The deployment was operationally centered on the marketing team, with a Digital Marketing Coordinator working remotely from March 2019 to December 2019 using the Buffer Platform to maintain consistency in brand voice and post cadence across social channels.
Configuration and functional use emphasized scheduling and publishing workflows, content calendar management, and post sequencing to align social activity with broader campaign windows. The coordinator used Buffer Platform capabilities to enforce consistent voice and timing, and to orchestrate social publishing in parallel with five sequenced email campaigns that were managed during the same period. Collaboration routines were established with advertising colleagues to align targeted ad strategies and timing with organic social posts.
Governance was articulated through editorial scheduling, routine content review cycles, and shared calendar ownership between social and advertising teams, using the Buffer Platform as the operational control point for Social Media Management. Outcomes recorded in the source notes include management of five sequenced email campaigns and an internal recognition award, Best Team, in November 2019, reflecting cross-functional coordination between social, email, and advertising functions.
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Foster Coffee | Leisure and Hospitality | 18 | $3M | United States | Buffer | Buffer Platform | Social Media Management | 2018 | n/a |
In 2018, Foster Coffee implemented Buffer Platform to centralize planning, scheduling and analysis of social content. Foster Coffee used the Buffer Platform within a Social Media Management approach to coordinate Instagram and Facebook posts as part of marketing and local community engagement efforts aimed at driving in store visits across its Michigan locations. The implementation emphasized calendar driven scheduling and analytics, with the Buffer Platform’s calendar scheduling and reporting capabilities forming the core of a content first workflow. Foster Coffee utilized Publish and Analyze module functionality to sequence content themes, schedule posts across Instagram and Facebook, and surface engagement metrics for editorial refinement. Operational coverage focused on marketing and store teams in Michigan, and governance centered on scheduled content calendars and analytics driven editorial decision making to align social cadence with in store activity and community engagement goals.
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Professional Services | 14 | $1M | United States | Buffer | Buffer Platform | Social Media Management | 2014 | n/a |
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