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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Michelin, an e2open customer evaluated Oracle Transportation Management

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List of CASA Retail AI Intelliclose Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Croma India Retail 10000 $2.2B India CASA Retail AI CASA Retail AI Intelliclose Lead Generation 2022 n/a In 2022, Croma India deployed CASA Retail AI Intelliclose as part of a broader rollout of CASA’s customer-lifecycle and CDP suite. The implementation included Ubicuity, Offerio, and Campaign Delight to centralize customer profiles and automate personalized campaigns across Croma's Indian retail estate, aligning the deployment with Lead Generation objectives through targeted lifecycle marketing. Ubicuity functioned as the central CDP to unify identity and behavioral signals, Offerio provided offer orchestration and segmentation capabilities, and Campaign Delight handled campaign orchestration and automation. CASA Retail AI Intelliclose was used as the Lead Generation component to capture and qualify prospects driven by campaign triggers and lifecycle stages, enabling end to end campaign-to-lead workflows and dynamic audience activation. Operational coverage extended across marketing and CRM functions within Croma’s retail estate in India, with the solution orchestrating customer data and campaign delivery across digital and in-store touchpoints. The implementation emphasized customer lifecycle management, personalized offer delivery, and automated reengagement workflows to support store and digital marketing teams. Governance was structured around centralized campaign governance and segmented audience templates, with phased rollout and cross functional workflow orchestration for campaign approvals and offer management. The project was associated with a reported 30% plus uplift in sales tied to the personalized campaigns and customer lifecycle marketing driven by the CASA CDP and campaign automation suite.
Fabindia Retail 2500 $818M India CASA Retail AI CASA Retail AI Intelliclose Lead Generation 2022 n/a In 2022, Fabindia implemented CASA’s Flipsell digital-catalog and CDP automation to streamline franchise order booking, enable real-time tracking and increase supply-chain visibility across its retail operations. The engagement is documented in CASA Retail AI’s 2022 customer posts and is tied to CASA’s omnichannel CRM and CDP ecosystem. Fabindia’s deployment centered on the Flipsell digital-catalog for franchise ordering workflows and a customer data platform automation layer to unify order signals and inventory visibility. CASA Retail AI Intelliclose is included in the narrative as an inferred component of the CASA omnichannel stack, because Lead Generation capabilities for lead-capture and lead-management are typical within that ecosystem, and the full application name CASA Retail AI Intelliclose maps directly to Lead Generation use cases for franchise and franchisee lead flows. Operationally the implementation impacted franchise order management, supply-chain coordination and merchandising fulfillment processes, with CDP automation feeding real-time order and inventory status into franchise booking routines. Fabindia reported a 95% order fulfillment rate and a 40% cost reduction following the CASA Flipsell and CDP automation deployment, outcomes that align with the stated scope of digital-catalog driven order orchestration and enhanced supply-chain visibility.
Happi Mobiles India Retail 600 $50M India CASA Retail AI CASA Retail AI Intelliclose Lead Generation 2022 n/a In 2022, Happi Mobiles India deployed CASA Retail AI Intelliclose to centralize walk-in and omnichannel lead capture across its retail store network, targeting Lead Generation workflows to improve CRM-driven conversion. The deployment aligned Intelliclose as the primary Lead Generation application to capture, score and route leads into store sales processes. The CASA Retail AI Intelliclose implementation configured automated lead scoring, lead enrichment and store-level lead distribution, routing prioritized leads to specific stores for follow up and embedding lead handling into existing CRM-driven sales workflows. Functional capabilities emphasized real-time capture from walk-ins and omnichannel sources, automated prioritization through scoring, and orchestration of store follow-up tasks to standardize conversion processes. The rollout covered Happi Mobiles retail operations in India, with a phased deployment reported in a CASA case post published June 2022, and operational scope including store sales teams and centralized CRM operations receiving and actioning routed leads. Reported outcomes from the India deployment included a 20% month-on-month increase in sales from recovered leads and a 5% rise in annual revenue from missed sales opportunities, tying CASA Retail AI Intelliclose Lead Generation capabilities directly to recovered-sales and missed-sales recovery performance.
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