List of Cellr Customers
Adelaide, 5000, SA,
Australia
Since 2010, our global team of researchers has been studying Cellr customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cellr for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cellr for Customer Engagement include: Brown Family Wine Group, a Australia based Consumer Packaged Goods organisation with 360 employees and revenues of $50.0 million, Prost Brewing United States, a United States based Leisure and Hospitality organisation with 25 employees and revenues of $3.0 million, Beer & Bbq, a Australia based Leisure and Hospitality organisation with 15 employees and revenues of $2.5 million and many others.
Contact us if you need a completed and verified list of companies using Cellr, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cellr customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beer & Bbq | Leisure and Hospitality | 15 | $3M | Australia | Cellr | Cellr | Customer Engagement | 2024 | n/a |
In 2024 Beer & Bbq deployed Cellr as a Customer Engagement platform to power a festival promotion for the Adelaide Beer & BBQ Festival in Australia. Cellr was used to drive event and fan activation, and the promotion achieved a reported 98% click-through rate on scans, significantly increasing attendee engagement and digital capture for the event. The implementation is inferred to have leveraged Cellr events and brand-activation modules to manage experience workflows, campaign orchestration, and real time analytics for scan performance. Operational scope centered on onsite festival activation, supporting Beer & Bbq marketing and event operations with dashboard driven monitoring and scan based capture points. The reported outcome emphasized the 98% scan click through metric and richer attendee digital capture to inform subsequent engagement and activation campaigns.
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Brown Family Wine Group | Consumer Packaged Goods | 360 | $50M | Australia | Cellr | Cellr | Customer Engagement | 2024 | n/a |
In 2024 Brown Family Wine Group deployed Cellr to connect 1 million serialized on-shelf bottles for a gift-with-purchase campaign, establishing a traceable promotional fabric across retail touchpoints. Cellr was used as the Customer Engagement application to capture CRM leads and drive sales activity in Australia through a promotional partnership with Adore Beauty.
The implementation configured Cellr to support promotions, loyalty, and competition modules aligned to the campaign features, with serialization driving unique code issuance and redemption workflows. Campaign orchestration included automated verification of entitlements, digital claim flows for consumers, and CRM capture points embedded in the redemption path, enabling marketing automation triggers and follow-up communications.
Operational coverage centered on marketing and sales functions in Australia, with the Cellr platform integrated into the campaign stack alongside the Adore Beauty retail partnership to validate on-shelf activations. The system routed captured consumer information back to Brown Family Wine Group CRM systems to enable downstream segmentation and campaign remarketing, and supported promotional reporting for commercial teams.
Governance focused on promotion rules, single-use serialization controls, and a coordinated rollout to achieve mass bottle serialization at scale, with program controls to manage eligibility and redemption windows. The campaign delivered explicit outcomes reported in the vendor case study, including a 14% sales uplift, 48% CRM growth, and an 81% conversion rate, demonstrating the Cellr Customer Engagement implementation's direct linkage to measurable campaign performance.
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Prost Brewing United States | Leisure and Hospitality | 25 | $3M | United States | Cellr | Cellr | Customer Engagement | 2024 | n/a |
In 2024 Prost Brewing United States deployed Cellr to execute a Customer Engagement program tied to a Father's Day sweepstakes. Cellr produced serialized unique QR codes across more than 2,000 Prost cans distributed in Denver to capture customer data and drive event sales.
The implementation leveraged Cellr competitions and sweepstakes capabilities and analytics to manage entry capture, validation, and reporting, aligning with Customer Engagement workflows for promotions and CRM. Functional capabilities observed include serialized QR code generation, scan tracking, automated entry processing, and dashboard reporting to support marketing campaign management.
The campaign operated in the United States with a concentration in Denver and impacted marketing, events, and customer relationship management functions. Prost Brewing United States, Cellr, Customer Engagement, and its marketing and events CRM processes were linked through production-level code serialization, field distribution handling, and realtime scan analytics for onsite promotion execution.
Rollout and governance focused on producing serialized codes on cans, enabling scan-based entry workflows at events, and using Cellr analytics to surface entry and scan metrics. Outcomes reported by the engagement include a 24% scan rate on serialized cans and a 90% conversion rate of scans to sweepstakes entries as measured through Cellr competition and analytics capabilities.
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Buyer Intent: Companies Evaluating Cellr
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