List of Cendyn B2B Sales Customers
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United States
Since 2010, our global team of researchers has been studying Cendyn B2B Sales customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cendyn B2B Sales for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cendyn B2B Sales for Sales Automation include: Isla Bella Beach Resort United States, a United States based Leisure and Hospitality organisation with 250 employees and revenues of $50.0 million, Sarova Hotels and Resorts, a Kenya based Leisure and Hospitality organisation with 400 employees and revenues of $40.0 million, Acta Hotels Spain, a Spain based Leisure and Hospitality organisation with 89 employees and revenues of $38.0 million, Miraggio Thermal Spa Resort, a Greece based Leisure and Hospitality organisation with 90 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using Cendyn B2B Sales, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cendyn B2B Sales customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acta Hotels Spain | Leisure and Hospitality | 89 | $38M | Spain | Cendyn | Cendyn B2B Sales | Sales Automation | 2023 | n/a |
In 2023, Acta Hotels Spain implemented Cendyn B2B Sales, deploying Sales Automation capabilities to centralize customer and group account information across its Spanish properties. The public customer story lists Cendyn CRM as the product used, and Acta executed more than 30 marketing campaigns that captured approximately 143,000 unique profiles and supported roughly €600,000 in direct revenue across properties in Spain and Portugal.
Cendyn B2B Sales was used to align sales automation workflows with guest and group account records, with inferred configuration focusing on group-account workflows, account management, lead capture and segmentation, and automated campaign orchestration consistent with Sales Automation best practices. The implementation narrative indicates configuration and automation of segmentation and campaign execution to convert captured profiles into commercial opportunities.
Operational coverage extended across commercial, marketing and revenue management functions at Acta Hotels properties in Spain and Portugal, consolidating guest data into a centralized CRM to support both marketing campaigns and B2B sales processes. Governance and process change emphasized centralized segmentation and automated campaign workflows to standardize sales and marketing handoffs, while the customer story documents the campaign volume, profile capture and the reported direct revenue outcome.
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Isla Bella Beach Resort United States | Leisure and Hospitality | 250 | $50M | United States | Cendyn | Cendyn B2B Sales | Sales Automation | 2019 | n/a |
In 2019, Isla Bella Beach Resort implemented Cendyn B2B Sales as part of a broader deployment of Cendyn’s hospitality cloud to support guest CRM and group-sales operations at its new Florida Keys property. The engagement included eInsight CRM alongside digital marketing and sales tools, and is classified under the Sales Automation category for the resort’s marketing and group-sales functions.
The implementation centered on guest CRM and group-sales workflows, with the Cendyn B2B Sales solution combined with eInsight CRM delivering guest intelligence, marketing automation, contact and account management, and structured group-sales pipeline workflows. The configuration emphasized CRM-driven marketing and sales toolsets consistent with Sales Automation use cases, including lead capture, sales opportunity tracking, and campaign orchestration tied to guest profiles.
Operational coverage explicitly included marketing, guest intelligence and group-sales teams across the Florida Keys resort, aligning sales and marketing workstreams within a single vendor platform. Business functions impacted were group-sales, marketing operations, and guest services, with data and workflow consolidation described in the vendor announcement.
Governance and workflow changes focused on centralizing group-sales processes and marketing orchestration within Cendyn B2B Sales and eInsight CRM, standardizing group-sales workflows and guest intelligence procedures across the resort’s commercial teams. The public disclosure frames the engagement as an integrated hospitality cloud deployment covering marketing, guest intelligence and group-sales workflows rather than as a point solution.
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Miraggio Thermal Spa Resort | Leisure and Hospitality | 90 | $8M | Greece | Cendyn | Cendyn B2B Sales | Sales Automation | 2023 | n/a |
In 2023 Miraggio Thermal Spa Resort implemented Cendyn B2B Sales as part of Cendyn’s eInsight CRM and eInsight Sales solution to unify B2C and B2B group and corporate sales and marketing. The deployment targeted the Miraggio property in Halkidiki, Greece and was announced and taken live in 2023 to centralize PMS-driven account, reservation and production data within a single Sales Automation platform.
The implementation centered on eInsight CRM and eInsight Sales capabilities, with configuration focused on account and contact master data synchronization, B2B pipeline and deal management, and personalized outreach workflows for group sales. Cendyn B2B Sales was configured to expose sales stages, opportunity attributes and production records to sales and CRM users, enabling structured deal progression and segmentation for corporate accounts.
Integrations concentrated on centralizing property management system data, synchronizing PMS-driven account records, reservations and production summaries into the CRM layer to ensure a single source of truth for sales and operations. Operational coverage explicitly included the sales and CRM teams responsible for group and corporate business, and the solution was positioned to support sales forecasting and account-driven marketing at the Miraggio site in Halkidiki.
Governance and rollout were executed in 2023 with a go live that consolidated account ownership and standardized pipeline stages across teams to improve visibility and deal management. Reported outcomes from the implementation included improved pipeline visibility, stronger deal management processes and more personalized outreach for sales and CRM teams, aligning Miraggio’s Sales Automation tooling with its group sales operations.
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Leisure and Hospitality | 400 | $40M | Kenya | Cendyn | Cendyn B2B Sales | Sales Automation | 2022 | n/a |
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