List of Centerfield Customers
Los Angeles, 90094, CA,
United States
Since 2010, our global team of researchers has been studying Centerfield customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Centerfield for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Centerfield for Marketing Automation include: ATandT, a United States based Communications organisation with 140990 employees and revenues of $122.30 billion, DIRECTV for Business, a United States based Communications organisation with 15000 employees and revenues of $8.02 billion, Plenty of Fish, a Canada based Professional Services organisation with 150 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Centerfield, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Centerfield customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ATandT | Communications | 140990 | $122.3B | United States | Centerfield | Centerfield | Marketing Automation | 2023 | n/a |
In 2023 ATandT deployed Centerfield on its public website as a Marketing Automation initiative to centralize web lead capture and digital campaign orchestration. ATandT uses Centerfield to instrument on-site behaviors, support on-page personalization, capture prospect data, and feed marketing workflows, positioning Centerfield within Marketing Automation to support marketing and demand generation functions.
The implementation is structured as a site-level instrumentation layer feeding a centralized Centerfield instance, enabling campaign orchestration, form and lead capture configuration, progressive profiling, segmentation, nurture sequencing, lead scoring, and analytics dashboards consistent with Marketing Automation practice. Operational coverage focuses on digital marketing and lead management, with governance centered on campaign approval workflows, data capture standards, consent and preference handling, and lead routing and qualification processes.
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DIRECTV for Business | Communications | 15000 | $8.0B | United States | Centerfield | Centerfield | Marketing Automation | 2022 | n/a |
In 2022, DIRECTV for Business implemented Centerfield as its Marketing Automation solution on the company website. Centerfield is used to instrument digital marketing workflows for web lead capture, campaign orchestration, personalization, and automated contact routing on the DIRECTV for Business site.
The deployment emphasizes web-level tagging, form capture, and automated nurture flows to support marketing and demand generation functions, with Centerfield serving as the front-end Marketing Automation layer. Operational coverage is concentrated on marketing and sales intake processes and web channel engagement, with marketing operations governing campaign templates, lead qualification logic, and event tracking. The implementation positions Centerfield as the primary marketing application for online customer engagement on the DIRECTV for Business website.
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Plenty of Fish | Professional Services | 150 | $30M | Canada | Centerfield | Centerfield | Marketing Automation | 2019 | n/a |
In 2019, Plenty of Fish implemented Centerfield as a Marketing Automation solution on its public website. The deployment of Centerfield on pof.com established a web-centric automation layer for digital campaign orchestration and audience engagement.
Centerfield was configured to deliver core Marketing Automation capabilities, including web tracking and behavioral data capture, on-site lead capture and form handling, audience segmentation, journey orchestration, and automated outreach. Implementation work focused on embedding Centerfield scripts and tags into site pages, defining segmentation rules based on site behavior, and authoring automated campaign workflows and personalized messages.
The operational scope emphasized marketing and customer acquisition functions at Plenty of Fish, with the website acting as the primary channel for campaign execution and audience activation. Governance centered on centralized marketing ownership for campaign configuration, tag management, and operational workflows for segmentation and campaign setup, while instrumentation on the site provided the event data used by Centerfield to drive automation.
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Buyer Intent: Companies Evaluating Centerfield
- BTIG LLC, a United States based Banking and Financial Services organization with 655 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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