List of Cequence WAAP Customers
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United States
Since 2010, our global team of researchers has been studying Cequence WAAP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cequence WAAP for Web Application Firewalls (WAF), Identity and Access Management (IAM), Endpoint Detection and Response (EDR) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cequence WAAP for Web Application Firewalls (WAF), Identity and Access Management (IAM), Endpoint Detection and Response (EDR) include: Ulta Beauty, a United States based Retail organisation with 20000 employees and revenues of $11.21 billion, Hibbett Sports, a United States based Retail organisation with 11000 employees and revenues of $1.71 billion, Poshmark, a United States based Retail organisation with 800 employees and revenues of $262.0 million and many others.
Contact us if you need a completed and verified list of companies using Cequence WAAP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cequence WAAP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Hibbett Sports | Retail | 11000 | $1.7B | United States | Cequence Security | Cequence WAAP | Web Application Firewalls (WAF),Identity and Access Management (IAM),Endpoint Detection and Response (EDR) | 2024 | n/a | In 2024 Hibbett Sports deployed Cequence WAAP, implementing Cequence Unified Application Protection to discover, test, and protect internal and external APIs that support its retail e-commerce operations in the United States. The deployment is aligned with Web Application Firewalls (WAF),Identity and Access Management (IAM),Endpoint Detection and Response (EDR) capabilities and focuses on full API visibility for the company’s omnichannel retail platform. Cequence WAAP was configured to perform API discovery and vulnerability testing, and to enforce protections on identified API endpoints, providing the ability to remediate vulnerabilities before production. The implementation emphasizes continuous API visibility and preproduction remediation workflows that integrate testing and protection functions typical of a unified application protection approach. The solution was deployed on AWS on a Cequence managed cloud instance, providing a cloud-hosted enforcement and management plane for both internal and external APIs. Operational coverage centers on e-commerce and attendant backend services, and the implementation affected IT and security operations that manage API security and release validation. Hibbett Sports reported that the Cequence Unified Application Protection deployment delivered fast, low friction protection, reduced IT effort, and improved data security across its omnichannel platform while enabling earlier identification and remediation of API vulnerabilities prior to production releases. | |
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Poshmark | Retail | 800 | $262M | United States | Cequence Security | Cequence WAAP | Web Application Firewalls (WAF),Identity and Access Management (IAM),Endpoint Detection and Response (EDR) | 2025 | n/a | In 2025, Poshmark implemented Cequence WAAP from Cequence Security to prevent automated account takeover and bot-driven fraud across its online marketplace in the United States. The deployment targeted application layer protection using Cequence WAAP alongside the platform’s existing security operations, aligned with the Web Application Firewalls (WAF),Identity and Access Management (IAM),Endpoint Detection and Response (EDR) functional profile. The implementation focused on real-time bot detection and native blocking capabilities, instrumenting Cequence WAAP to identify and block malicious bot traffic and automated ATO attempts. Functional modules emphasized automated request inspection, behavioral anomaly detection, and automated remediation workflows, which reduced reliance on manual interventions. Operational coverage was concentrated on Poshmark’s buyer and seller facing marketplace traffic and API surfaces, enabling native blocking of malicious bot traffic and a dramatic reduction in friction for legitimate users. The deployment reduced CAPTCHA challenges by 99.3 percent, blocked over 609,000 attempted account takeover events, and delivered estimated savings of about $2.19M, reflecting direct fraud prevention outcomes reported from the rollout. Governance shifted toward centralized bot mitigation and fraud review controls owned by security and fraud operations, standardizing incident handling and blocking rules across marketplace endpoints. The Cequence WAAP implementation reinforced marketplace integrity and improved the buyer and seller experience by lowering false positives and automating response actions. | |
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Ulta Beauty | Retail | 20000 | $11.2B | United States | Cequence Security | Cequence WAAP | Web Application Firewalls (WAF),Identity and Access Management (IAM),Endpoint Detection and Response (EDR) | 2022 | n/a | In 2022, Ulta Beauty deployed Cequence WAAP in an AWS multi-AZ architecture to protect e-commerce and inventory API surfaces in the United States. The initial implementation targeted a high-volume enumeration and scraping attack against a third-party local-inventory API that was disrupting inventory visibility and checkout workflows. The deployment leveraged Cequence UAP capabilities within Cequence WAAP for API threat detection, automated blocking, and tuning through managed threat research support. The deployment of Cequence WAAP addressed Web Application Firewalls (WAF),Identity and Access Management (IAM),Endpoint Detection and Response (EDR) use cases across API and e-commerce surfaces, with controls for bot mitigation, traffic anomaly detection, and request rate enforcement. Integration points were focused at the API ingress layer, protecting the third-party local-inventory API and preventing malicious requests from propagating into cart and checkout subsystems. Operational coverage centered on United States e-commerce and inventory operations, with the multi-AZ AWS topology providing redundancy and consistent enforcement across traffic bursts. Governance included ongoing managed threat research for rule lifecycle management and incident response tuning, with Cequence WAAP serving as the enforcement layer for API protection. The deployment blocked tens of millions of malicious requests, restored normal API traffic, and saved roughly $80,000 in infrastructure and loss-prevention costs as reported. |
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