List of CM Mobile Marketing Cloud Customers
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Since 2010, our global team of researchers has been studying CM Mobile Marketing Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CM Mobile Marketing Cloud for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CM Mobile Marketing Cloud for Customer Engagement include: KFC Corporation, a United States based Leisure and Hospitality organisation with 1000000 employees and revenues of $34.45 billion, Letsupgrade India, a India based Education organisation with 150 employees and revenues of $10.0 million, Dutch GP, a Netherlands based Leisure and Hospitality organisation with 25 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using CM Mobile Marketing Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CM Mobile Marketing Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dutch GP | Leisure and Hospitality | 25 | $2M | Netherlands | CM.com | CM Mobile Marketing Cloud | Customer Engagement | 2022 | n/a |
In 2022 Dutch GP implemented CM Mobile Marketing Cloud as a Customer Engagement platform to manage fan-facing communications and event operations for the Formula 1 Heineken Dutch Grand Prix. The deployment combined CM Mobile Marketing Cloud with an integrated Customer Data Platform to centralize preregistration, ticketing and audience profile data.
Configuration included preregistration workflows, omnichannel messaging via email and WhatsApp, and ticketing update orchestration, with real-time segmentation driving automated 1:1 communications. CM Mobile Marketing Cloud was configured to support marketing and CRM use cases, enabling rule-based campaigns, event-triggered messaging and segmentation-driven personalization.
Operational scope covered marketing and CRM teams and event operations across the Netherlands, with a focus on entry points and crowd flows during the event. The integrated Customer Data Platform provided a single view for ticket status and consent, supporting ticketing updates and cashless payment flows at points of service.
Governance and workflow changes emphasized automated orchestration and real-time decisioning, with segmentation rules and message templates governing 1:1 outbound communications and entry management procedures. Rollout prioritized live event reliability and coordination between marketing CRM and onsite operations, including automated ticket status notifications and entry verification workflows.
The implementation delivered real-time segmentation, automated 1:1 communications, improved crowd and entry management and enabled a cashless event, outcomes described in the case study that improved the fan experience. These effects were concentrated on marketing CRM and event operations rather than broader enterprise systems.
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KFC Corporation | Leisure and Hospitality | 1000000 | $34.5B | United States | CM.com | CM Mobile Marketing Cloud | Customer Engagement | 2021 | Yonder Media |
In 2021, KFC Corporation implemented CM Mobile Marketing Cloud under the Customer Engagement category to launch a WhatsApp chat ordering channel for South Africa. The initiative engaged SI/VAR Yonder Media and leveraged the CM.com WhatsApp Business API to enable conversational commerce and order capture.
CM Mobile Marketing Cloud was configured as an engagement platform for conversational commerce. The implementation combined a WhatsApp Business API chatbot to capture click and collect orders, campaign orchestration to drive youth engagement, and customer data integration to link conversational contacts to marketing profiles.
Integration points centered on conversational session handling, order capture and campaign delivery, with data flows feeding order processing and marketing profile stores to support pickup fulfillment in South Africa. The deployment operated across digital ordering, marketing and store operations functions, enabling coordinated promotion delivery and transactional routing through the engagement platform.
Governance emphasized campaign orchestration and customer data governance, with marketing responsible for campaign management and operations coordinating fulfillment workflows. Public case materials report that the WhatsApp chat ordering channel improved digital ordering, youth engagement and transactional throughput in South Africa.
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Letsupgrade India | Education | 150 | $10M | India | CM.com | CM Mobile Marketing Cloud | Customer Engagement | 2022 | n/a |
In 2022, Letsupgrade India implemented CM Mobile Marketing Cloud to centralize mobile-first outreach for its LISA SaaS learning platform and broader learner engagement activities. The deployment focused on Customer Engagement use cases, aligning messaging workflows with course schedules and learner lifecycle touchpoints across Letsupgrade India operations. The implementation was positioned to support centralized campaign orchestration and mobile channel management rather than real-time classroom delivery.
CM Mobile Marketing Cloud was configured to provide core Customer Engagement capabilities, including SMS and push notification delivery, audience segmentation and targeting, campaign sequencing and scheduling, and mobile analytics for engagement tracking. The full application name CM Mobile Marketing Cloud is used to manage cross-channel messaging and to maintain consistent learner communications, with configuration tailored to education workflows and enrollment cadence.
Letsupgrade India continues to operate a separate Dyte integration in the India region to run large-scale live classes and the LISA classroom experience, with Dyte enabling over 30 meetings daily and thousands of minutes of live video per month including recording and streaming features. Operational coverage for CM Mobile Marketing Cloud focused on learner communication and marketing functions supporting the same LISA platform and EdTech teams across India, while classroom delivery remained on the Dyte service.
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