List of Contentful Analytics Customers
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Since 2010, our global team of researchers has been studying Contentful Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Contentful Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Contentful Analytics for Analytics and BI include: Kraft Foods, a United States based Consumer Packaged Goods organisation with 36000 employees and revenues of $25.85 billion, Ruggable, a United States based Retail organisation with 450 employees and revenues of $295.0 million, Ace & Tate, a Netherlands based Retail organisation with 650 employees and revenues of $135.0 million and many others.
Contact us if you need a completed and verified list of companies using Contentful Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Contentful Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Ace & Tate | Retail | 650 | $135M | Netherlands | Contentful GmbH | Contentful Analytics | Analytics and BI | 2022 | n/a | In 2022 Ace & Tate implemented Contentful Analytics as part of a content experimentation and personalization program. Contentful Analytics, classified in the Analytics and BI category, was positioned to provide measurement and reporting for campaign performance across commerce and marketing content assets. The deployment paired Contentful Analytics with Contentful Personalization and the visual page builder Shopstory to support A/B testing and targeted experience delivery. Implemented capabilities included experimentation analytics, behavioral event capture for variant comparison, and campaign-level performance reporting, these usage patterns are inferred from the case study detailing A/B testing and personalization driving results. Operational coverage extended across 11 markets and five locales, with marketing teams launching more than 30 campaigns in an eight month period across EMEA. Integrations emphasized content assembly via Shopstory and audience targeting via Contentful Personalization, creating a flow from visual page construction to personalized variant rendering and analytics capture. Governance centered on centralized campaign orchestration with distributed regional execution, enabling iterative A/B test rollouts and rule-based personalization management. The case study and webinar report improved engagement tied to A/B testing and personalization, and Contentful Analytics is inferred to have been the analytics backbone used to instrument tests and surface the performance results. | |
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Kraft Foods | Consumer Packaged Goods | 36000 | $25.8B | United States | Contentful GmbH | Contentful Analytics | Analytics and BI | 2022 | Apply Digital. | In 2022, Kraft Foods implemented Contentful Analytics as part of a broader Contentful deployment, positioning Contentful Analytics in an Analytics and BI capacity to support personalized digital experiences. The implementation was scoped to instrument personalization and experimentation across multiple brand sites and to provide analytics visibility for digital experience decisions. Apply Digital led the implementation and configured Contentful Personalization alongside Contentful Analytics and marketplace integrations. Functional configuration included personalization modules, experimentation workflows, analytics instrumentation, and a unified content model to support headless content delivery across brand sites. The deployment covered more than 200 brands in North America and targeted marketing, e-commerce, and digital experience teams for operational use. Integration points emphasized Contentful marketplace apps and personalization connectors to orchestrate variant testing, audience targeting, and analytics event collection. Contentful reports increased engagement by approximately 30 percent and conversions by up to 78 percent for some brands, figures that underpin the inferred use of Contentful Analytics to measure and attribute personalization and experimentation outcomes. Governance centered on experimentation workflows and centralized content governance to scale personalization across the brand portfolio. | |
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Ruggable | Retail | 450 | $295M | United States | Contentful GmbH | Contentful Analytics | Analytics and BI | 2022 | n/a | Ruggable implemented Contentful Analytics in 2022 to instrument its ecommerce site and accelerate the build of modular Black Friday landing pages. Contentful Analytics is positioned in the Analytics and BI category and was used in conjunction with Contentful Personalization and composable content models to add localization and personalized experiences across campaign pages. The implementation emphasized composable content models and analytics instrumentation to surface performance signals for marketing and ecommerce workflows. Functional capabilities included analytics-driven reporting, event level measurement of clicks and conversions, and feedback into personalization rules and editorial workflows to support rapid campaign iteration. Operational scope covered ecommerce marketing campaigns and seasonal Black Friday landing pages, with governance oriented around editorial control of content models and analytics-driven personalization workflows. The case study credits Contentful Personalization and composable content for a 25% increase in conversions and a 7x increase in click through rate, with Contentful Analytics providing the performance insights referenced. |
Buyer Intent: Companies Evaluating Contentful Analytics
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