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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of Coopt Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Arthauss Retail 25 $2M United Kingdom Coopt Coopt Marketing Automation 2016 n/a
In 2016, Arthauss implemented Coopt for Marketing Automation on its website. The deployment used a site-embedded integration to enable customer engagement and campaign orchestration for the UK retailer. Coopt was configured to deliver core Marketing Automation capabilities including email campaign management, behavioral tracking tied to on-site interactions, lead capture forms and audience segmentation. Automation workflows and analytics dashboards were set up to manage nurture sequences, campaign scheduling and reporting for marketing operations. The implementation is centered on web-level instrumentation, with Coopt collecting event data from site pages and form submissions to drive campaign triggers and dynamic segmentation. Operational coverage focuses on the marketing function and on-site commerce touchpoints, supporting customer acquisition and customer engagement activities for Arthauss in the United Kingdom. Governance established campaign ownership within the internal marketing team, with defined processes for campaign approvals, content scheduling and consent capture. Data handling and consent controls were applied to manage email opt ins and tracking preferences in line with UK marketing requirements.
Buddha Pants Retail 10 $1M United States Coopt Coopt Marketing Automation 2016 n/a
In 2016, Buddha Pants deployed Coopt as its Marketing Automation platform on its customer-facing website. Coopt is embedded on the Buddha Pants site to manage campaign execution and customer engagement workflows, establishing Buddha Pants Coopt Marketing Automation as the central tool for site-driven marketing activities. Configuration centers on core Marketing Automation capabilities typical for the category, including email automation, on-site lead capture, behavior-based tracking, segmented campaign orchestration and automated messaging to support e-commerce marketing. The deployment covers marketing and e-commerce operations for Buddha Pants in the United States, operated by a small, centralized team, with governance focused on site-level tagging, campaign scheduling and content management to maintain campaign cadence and data hygiene.
Case Studio Retail 10 $1M Philippines Coopt Coopt Marketing Automation 2017 n/a
In 2017, Case Studio implemented Coopt, deploying Marketing Automation on its website to support marketing and customer engagement functions. The Coopt implementation was provisioned as a website-level integration that instrumented lead capture forms, automated email workflows, and behavioral tracking to manage visitor to lead flows. For this small retail organization operating in the Philippines, the deployment emphasized web-driven customer acquisition and campaign orchestration rather than enterprise scale system integration. Configuration work focused on Coopt modules for lead capture, list segmentation, campaign automation, and on-platform analytics, with reusable templates and scheduled workflows used to standardize outbound communications. Operational ownership was centralized within the marketing function, which configured campaign logic, maintained contact lists, and used platform analytics to monitor engagement and tune messaging. Case Studio implemented Coopt Marketing Automation to support its marketing and customer engagement business functions.
Coopt Professional Services 10 $1M United States Coopt Coopt Marketing Automation 2017 n/a
In 2017, Coopt implemented Coopt as its Marketing Automation solution on its website https://www.getcoopt.com. The deployment is web-embedded and oriented toward capturing visitor engagement and routing inbound leads to internal processes, reflecting a marketing-led, small company implementation for a 10 person professional services firm. Configuration focused on core Marketing Automation capabilities, including lead capture forms, behavioral web tracking, contact segmentation, template-driven email campaign orchestration, and automated nurturing workflows. The Coopt application is used to instrument the public site for campaign delivery and ongoing prospect engagement, aligning campaign configuration with standard marketing automation functional workflows. Operational ownership sits with the internal marketing function, with the small team self-managing campaign setup, segmentation rules, and lead handling. The rollout was web-first and continuously active on the public site, enabling persistent prospect capture and automated campaign execution through the Coopt Marketing Automation application.
Dean Supply Company Retail 180 $56M United States Coopt Coopt Marketing Automation 2016 n/a
In 2016, Dean Supply Company implemented Coopt on its website for Marketing Automation. The Coopt implementation is a web-embedded deployment that instruments the public storefront to capture visitor interactions and manage onsite engagement workflows, supporting the retailer's digital marketing and e-commerce channels. This deployment of Coopt on www.shopatdean.com centralizes customer engagement activities within the Marketing Automation layer of the stack. Coopt was configured to provide campaign orchestration, onsite personalization, lead capture and email collection, segmentation and behavioral tracking, aligning Marketing Automation capabilities with customer acquisition and engagement workflows. The implementation is operationally scoped to marketing and e-commerce functions, with governance oriented around campaign management and site-level workflow orchestration, and data flows routed from the site to Coopt for real-time campaign execution.
Consumer Packaged Goods 10 $1M United States Coopt Coopt Marketing Automation 2019 n/a
Manufacturing 10 $1M United States Coopt Coopt Marketing Automation 2015 n/a
Distribution 10 $1M United States Coopt Coopt Marketing Automation 2017 n/a
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Buyer Intent: Companies Evaluating Coopt

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FAQ - APPS RUN THE WORLD Coopt Coverage

Coopt is a Marketing Automation solution from Coopt.

Companies worldwide use Coopt, from small firms to large enterprises across 21+ industries.

Organizations such as Dean Supply Company, Arthauss, Global Seafoods North America, Waggo and Sing Trix are recorded users of Coopt for Marketing Automation.

Companies using Coopt are most concentrated in Retail, Consumer Packaged Goods and Distribution, with adoption spanning over 21 industries.

Companies using Coopt are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Coopt across Americas, EMEA, and APAC.

Companies using Coopt range from small businesses with 0-100 employees - 87.5%, to mid-sized firms with 101-1,000 employees - 12.5%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Coopt include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Coopt customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.