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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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Michelin, an e2open customer evaluated Oracle Transportation Management

List of CRMDialer Sales CRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Hays Holding GmbH Professional Services 3900 $2.1B Germany CRMDialer CRMDialer Sales CRM CRM 2021 n/a In 2021, Hays Holding GmbH implemented CRMDialer Sales CRM in the CRM category to standardize recruiter workflows across Germany, Austria, Switzerland and Denmark. The deployment targeted recruiting and talent acquisition functions and aimed to reduce CRM related support demand while improving user engagement. The deployment was delivered as a custom IRIS CRM configuration within the IRIS and CRMDialer product family. Functional emphasis included recruiter workflow automation, candidate and pipeline tracking, activity logging, role based access controls, and reporting dashboards, complemented by an in application guidance layer using Whatfix to accelerate onboarding and reduce end user support. Whatfix case study reporting attributes a 75% reduction in CRM related support tickets and a fivefold increase in employee engagement to Hays' IRIS CRM implementation, outcomes reported for the IRIS deployment. IRIS CRM is a sister product from the same IRIS/CRMDialer organization, therefore adoption of CRMDialer Sales CRM is inferred rather than explicitly documented in the cited source.
Meritage Homes Construction and Real Estate 1773 $5.1B United States CRMDialer CRMDialer Sales CRM CRM 2022 n/a In 2022 Meritage Homes implemented CRMDialer Sales CRM as part of an IRIS GearBox initiative to centralize and automate regional marketing and campaign execution for its multi-community real-estate operations. The deployment focused on marketing and sales workflows across regional teams to improve speed-to-market and enforce local compliance for marketing assets. Configuration emphasized core capabilities aligned with the CRM category, including campaign management, marketing asset libraries with templated approvals, regional segmentation and localized campaign execution, and lead capture with structured handoff to local sales teams. Automation concentrated on centralized asset provisioning and campaign orchestration to reduce manual approvals and standardize compliance checks. The project was executed with IRIS GearBox by IRIS as the platform developer, and CRMDialer Sales CRM usage is inferred as part of the broader IRIS CRM and marketing technology footprint described in the published case study rather than shown as an explicit CRMDialer customer win. Operational scope covered multi-community regional marketing departments and local sales operations, with governance updated to centralize asset control, formalize approval workflows, and enable localized execution while maintaining brand and regulatory compliance.
Steelcase Manufacturing 11300 $3.2B United States CRMDialer CRMDialer Sales CRM CRM 2022 n/a In 2022, Steelcase implemented CRMDialer Sales CRM. The CRMDialer Sales CRM was deployed as a CRM to support channel partner engagement and sales activity tracking within Steelcase’s manufacturing business functions. The implementation centered on core CRM capabilities, including account and contact management, opportunity pipeline tracking, activity and call logging, and sales reporting and dashboards. Configuration emphasized call and activity capture aligned to partner campaign timelines, role based access for sales and channel teams, and pipeline stages tailored to partner influenced opportunities. Standard reporting and dashboard views were established to surface partner engagement and sales follow up for field and channel managers. The CRMDialer Sales CRM was deployed alongside IRIS GearBox marketing and brand execution tools that Steelcase used to streamline channel partner marketing and gain visibility into partner campaign execution across regions. The deployment scope covered sales and channel marketing coordination, with CRM records structured to correspond to partner campaigns and campaign response workflows managed in the IRIS marketing environment. Governance applied brand execution controls from the IRIS marketing tooling to CRM naming conventions and campaign taxonomy, supporting consistent partner campaign attribution and process discipline. Rollout prioritized sales and channel operations, with configuration and access rules aligned to existing regional partner management practices.
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