List of Crystallize CMS Customers
Skien, 3717,
Norway
Since 2010, our global team of researchers has been studying Crystallize CMS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Crystallize CMS for Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Crystallize CMS for Content Management include: Plantasjen Norway, a Norway based Retail organisation with 1325 employees and revenues of $227.0 million, Sweef Furniture, a Sweden based Manufacturing organisation with 25 employees and revenues of $3.0 million, Magasinet BUNAD Norway, a Norway based Media organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Crystallize CMS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Crystallize CMS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Magasinet BUNAD Norway | Media | 10 | $1M | Norway | New Normal Group | Crystallize CMS | Content Management | 2021 | Snowball Digital |
In 2021, Magasinet BUNAD Norway implemented Crystallize CMS as a combined headless CMS and PIM serving as the subscription commerce backend. The deployment targeted archive digitization and direct-to-consumer subscription sales in Norway, using Crystallize CMS within a Content Management architecture to centralize content and product data for the magazine.
Crystallize CMS was configured to support subscription management and content-to-commerce workflows, with product information management and headless content APIs enabling catalog-driven subscription offers. Snowball Digital implemented the customer-facing Next.js frontend and built the explicit integrations required for the commerce flow, while vendor New Normal Group provided the Crystallize CMS solution.
Integrations implemented as part of the rollout included Klarna for payment flows and Facebook SSO for customer authentication, tying the subscription checkout and account journeys into the headless stack. Operational coverage focused on customer-facing subscription sales and the editorial archive, consolidating content, product descriptions, and subscription entitlements into a single Content Management driven backend.
Governance centered on embedding subscription lifecycle controls and content-to-commerce publishing rules inside Crystallize CMS, with Snowball Digital responsible for frontend orchestration and integration maintenance. The case study reports a 70% uplift in sales following the implementation, with Crystallize CMS operating as the core Content Management platform for the subscription business.
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Plantasjen Norway | Retail | 1325 | $227M | Norway | New Normal Group | Crystallize CMS | Content Management | 2025 | n/a |
In 2025, Plantasjen Norway implemented Crystallize CMS as a Content Management platform to centralize product and editorial content across its Nordic operations. The deployment targeted Norway and Sweden and positioned Crystallize CMS as the single content and product information platform for multi market content to commerce operations.
Crystallize CMS consolidated PIM, DAM and editorial workflows that had previously been distributed across Salesforce Commerce Cloud, InRiver PIM and FotoWare DAM, unifying product models, media assets and editorial content into a common schema. The implementation configured product content modeling, asset management, editorial staging and AI driven product enrichment capabilities to support catalog authoring and variant management.
Operational coverage included e commerce, merchandising, editorial and product management functions, enabling faster time to market for catalog updates and campaign content. Integration work centered on ingesting product and media sources into Crystallize CMS and exposing structured content for headless commerce consumption across channels.
The rollout delivered a three month initial deployment, centralized content governance and lowered platform costs while enabling AI driven enrichment and improved editorial efficiency as reported in the case study. Governance changes emphasized centralized content ownership and streamlined editorial workflows across the Nordic markets.
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Sweef Furniture | Manufacturing | 25 | $3M | Sweden | New Normal Group | Crystallize CMS | Content Management | 2023 | ZCO Sweden |
In 2023 Sweef Furniture implemented Crystallize CMS for Content Management to rebuild its e commerce storefront in the Swedish furniture market. The deployment used Crystallize as the backend PIM and CMS together with a Next.js frontend to enable a highly modular product configurator and dynamic pricing.
Crystallize CMS was explicitly used for product modelling, content management and dynamic pricing, defining the product information model, configurable product options and price orchestration for online merchandising. The implementation emphasized modular content and product structures to support configurable SKUs and composable product pages.
ZCO Stockholm led the implementation and integrations with Klarna, Stripe, Ingrid and CharpstAR, connecting payment and checkout flows, shipping and delivery orchestration, and augmented reality product visualization into the Crystallize PIM CMS and Next.js storefront. Integrations linked product modelling data to checkout and fulfillment touchpoints to maintain consistent pricing and configuration across the customer journey.
Operational coverage focused on Sweef’s e commerce storefront in Sweden and impacted merchandising, pricing and online sales workflows. The new Crystallize CMS based architecture improved Core Web Vitals and click through rates in the Swedish furniture market.
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