List of Custobar Customers
Custobar
Konepajankuja 1,,
Helsinki, 00510,
Finland
Helsinki, 00510,
Finland
358 50 3859915
Professional Services
30
$3M
Since 2010, our global team of researchers has been studying Custobar customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Custobar for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Custobar for Marketing Automation include: Tokmanni, a Finland based Retail organisation with 4105 employees and revenues of $1.21 billion, The Body Shop, a United Kingdom based Retail organisation with 22000 employees and revenues of $1.00 billion, A-Katsastus, a Finland based Automotive organisation with 2074 employees and revenues of $600.0 million, Verkkokauppa.com, a Finland based Retail organisation with 720 employees and revenues of $586.0 million, HalpaHallin, a Finland based Retail organisation with 1500 employees and revenues of $346.0 million and many others.
Contact us if you need a completed and verified list of companies using Custobar, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Custobar customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A-Katsastus | Automotive | 2074 | $600M | Finland | Custobar | Custobar | Marketing Automation | 2019 | n/a |
In 2019, A-Katsastus implemented Custobar as a Marketing Automation solution on their website. The deployment centralized web event collection and campaign orchestration to support marketing and customer engagement functions across the company digital channels.
Custobar was configured to unify customer identifiers and build persistent profiles from site behavior and form captures, supporting segmentation, automated email campaigns, and on-site personalization workflows. The implementation leveraged tag-based web tracking and event instrumentation to feed real-time engagement signals into segmentation engines and campaign triggers, with configuration work focused on data model mapping, event taxonomy, and template-based campaign automation.
Operational scope centered on the marketing organization and digital channel owners, with governance establishing segmentation rules, campaign approval workflows, and consent capture processes to align with Finnish data protection expectations. Integration work concentrated on site-level instrumentation that populated Custobar customer profiles used to drive lifecycle messaging and behaviorally triggered campaigns, and rollout included staged onboarding of campaign types and site sections with training for campaign operators and profile managers.
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Automaalit | Retail | 15 | $2M | Finland | Custobar | Custobar | Marketing Automation | 2023 | n/a |
In 2023, Automaalit implemented Custobar as its Marketing Automation platform on their website. The Finland-based retail merchant with 15 employees deployed Custobar to capture on-site behavioral events and consolidate customer contact data for marketing use. Implementation centered on embedding Custobar tracking into the website to feed customer profiles and event streams.
Configuration emphasized segmentation, campaign orchestration, automated email workflows and on-site behavioral triggers, reflecting standard Marketing Automation capabilities. The deployment is a hosted SaaS configuration operated by Automaalit's marketing function, with a compact internal rollout suitable for a 15 person organization. Automaalit uses Custobar for Marketing Automation to support marketing and customer engagement activities.
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Bauhof Group | Retail | 500 | $100M | Estonia | Custobar | Custobar | Marketing Automation | 2017 | n/a |
In 2017, Bauhof Group implemented Custobar on its website to support marketing and e-commerce operations. Bauhof Group is a 500 employee Estonian retailer and uses Custobar as its Marketing Automation platform embedded in its public site.
Deployment emphasized client side web tracking and customer data capture feeding Custobar customer profiles, enabling segmentation, campaign orchestration, email automation and onsite personalization. Custobar was configured to consolidate behavioral events and contact attributes to drive targeted campaigns and automated messaging workflows within the Marketing Automation context.
Operational scope covered Bauhof Group marketing and e-commerce functions, with implementation confined to the company website for data collection and campaign activation. Governance focused on centralized profile management and campaign configuration inside Custobar, enforcing segmentation and scheduling workflows for marketing teams using site tagging to populate the platform.
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Caseking | Distribution | 90 | $10M | Germany | Custobar | Custobar | Marketing Automation | 2022 | n/a |
In 2022, Caseking implemented Custobar as its Marketing Automation solution on the company website, positioning Custobar to support digital marketing and customer engagement functions. The deployment emphasized real time web event capture and profile centralization to drive customer segmentation and campaign orchestration across direct channels.
Custobar was configured to ingest on‑site behavioral signals, unify customer identifiers, and enable standard Marketing Automation capabilities such as segmentation, automated campaign workflows, and on-site personalization. Configuration work focused on mapping web events to customer profiles and enabling rule based automation for targeted messaging.
The implementation integrated Custobar directly with the Caseking website for real time event ingestion and profile enrichment, supporting digital marketing and e commerce touchpoints. Operational scope centered on the marketing organization and direct consumer channels, with instrumented tracking on site to feed the Custobar customer data platform.
Governance measures were established to manage customer data quality, identifier reconciliation, and consent workflows to align with regional data requirements. Rollout followed a phased model with emphasis on marketing operations ownership and operational processes for campaign management and ongoing data stewardship.
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Confetti | Retail | 15 | $2M | Finland | Custobar | Custobar | Marketing Automation | 2022 | n/a |
In 2022, Confetti implemented Custobar as its Marketing Automation platform and deployed Custobar on its public website to centralize marketing workflows for the retailer. Confetti, a Finland based retail company, uses Custobar to operate core marketing automation functions as part of its online commerce presence, with the application serving marketing and customer engagement use cases for the small 15 person organization.
The Custobar deployment focuses on standard Marketing Automation capabilities, including customer profile unification, segmentation and campaign automation, and onsite behavioral tracking configured to support email and web campaign orchestration. Implementation work emphasized configuration of data schemas and campaign workflows to match Confetti business processes, and operational ownership rests with the company marketing function for day to day campaign management and customer lifecycle orchestration.
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Professional Services | 30 | $3M | Finland | Custobar | Custobar | Marketing Automation | 2018 | n/a |
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Leisure and Hospitality | 50 | $5M | Finland | Custobar | Custobar | Marketing Automation | 2024 | n/a |
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Retail | 300 | $50M | Netherlands | Custobar | Custobar | Marketing Automation | 2022 | n/a |
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Retail | 100 | $10M | Finland | Custobar | Custobar | Marketing Automation | 2020 | n/a |
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Retail | 1500 | $346M | Finland | Custobar | Custobar | Marketing Automation | 2021 | n/a |
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Showing 1 to 10 of 49 entries
Buyer Intent: Companies Evaluating Custobar
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Custobar. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Custobar for Marketing Automation include:
- Buenno, a Finland based Professional Services organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Buenno | Professional Services | 10 | $1M | Finland | 2024-10-01 |
FAQ - APPS RUN THE WORLD Custobar Coverage
Custobar is a Marketing Automation solution from Custobar.
Companies worldwide use Custobar, from small firms to large enterprises across 21+ industries.
Organizations such as Tokmanni, The Body Shop, A-Katsastus, Verkkokauppa.com and HalpaHallin are recorded users of
Custobar for Marketing Automation.
Companies using Custobar are most concentrated in Retail and Automotive, with adoption spanning over 21 industries.
Companies using Custobar are most concentrated in Finland and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Custobar across Americas, EMEA, and APAC.
Companies using Custobar range from small businesses with 0-100 employees - 55.1%, to mid-sized firms with 101-1,000 employees - 34.69%, large organizations with 1,001-10,000 employees - 8.16%, and global enterprises with 10,000+ employees - 2.04%.
Customers of Custobar include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Custobar customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.